Contents 1. Executive Summary 2 2. Introduction 3 3. Tourism in Sri Lanka 5 4. Marketing plane for 4 season hotels 9 5. Macro environment factors effecting Sri Lankan tourism industry. 10 5.1 Political Factor 11 5.2 Economic factors 11 5.3 Social Factors 11 5.4 Technological Factors 12 5.5 Environmental Factor 12 5.6 Legal Factors 12 6. Brand Objective 13 6.1 Short term Brand objective 14 6.2 Long term Brand objective 14 7. Marketing Mix strategy for seasons hotel 15
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Tourism in Mauritius – A detailed report and a proposition of strategies to enhance the economical growth Mohan V. Jadhav ISITECH BUSINESS SCHOOL Cyber city‚ Ebene‚ Mauritius e-mail: jadhav@isitechbs.com Abstract:
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BRIEF ANALYSIS ON THE STATUS OF RURAL TOURISM IN INDIA REFERENCE: GIMRM024 Table of Contents Abstract 2 Initiatives 6 Issues Faced 8 Infrastructure 10 Finance 11 Impact 12 The Way Forward 13 Bibligography 14 ABSTRACT Tourism is one of the primary catalysts in generating sustainable livelihood in India. India’s vast rural diversity and heritage offers tremendous opportunity for rural tourism. The idea of rural tourism was born out of the need to provide first-hand
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Term paper On Tourism in Bangladesh On ENG 101 Submitted to Farhana Zareen Bashar Lecturer Dept. of English East West University Submitted by Name:Marufa khan ID :2009-3-10-043 DEPT:BBA Submission Date: East University West Introduction Tourism is often synonymous to traveling for pleasure and education. It is also a business of attracting tourists and providing for their accommodation and entertainment. In many countries‚ tourism is an industry for earning Inland Revenue and foreign exchange
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A project on GOA tourism 2013 Divyanshu Sharan BBM(IB) div C 192 3/18/2013 introduction : goa Goa‚ a tiny emerald land on the west coast of India‚ the 25th State in the Union of States of India‚ was liberated from Portuguese rule in 1961. It was part of Union territory of Goa‚ Daman & Diu till 30 May 1987 when it was carved out to form a separate State. Goa covers an area of 3702 square kilometers and comprises two Revenue district viz North Goa and South Goa. Boundaries of Goa
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....... 2 History of ICTs (Information and Communication Technologies) in Tourism Industry: ................................................................................................................ 2 Definition of e-tourism (Electronic Tourism):...................................................... 4 Relationship between ICT and E- Commerce (Electronic commerce) ................ 4 Relationship between Tourism and ICTs: ............................................................ 5 Advantages
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Tourism in Egypt: How Do British Tourists Perceive The Local Problems In The Industry? Research Proposal – Research Methods 2 By: Miglena Lozancheva 2011 1/13/2011 CONTENTS Introduction ..............................................................................................................................3 Research Background ...............................................................................................................3 Research Aim .................
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Tourism in Malaysia Tourism means activities that occur when tourists travel and staying in places outside their usual environment for not more than a year for business‚ leisure and etc. It is the second largest foreign exchange earner‚ after manufacturing. Positive impact of tourism industry on economy 1. Contributed to foreign exchange earnings Tourism expenditures and the export and import of related goods and services generate income to the host economy and can stimulate the investment necessary
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Tourism Through the Ages The Historical Development of Tourism Early Beginnings of Travel The Babylonians (Sumerians) – The creation of money and trade – Trade was developed around 400 B.C. – Babylonians were also credited with the founders of travel business. Early Beginnings of Travel The Egyptians – First cruises were organized and conducted from Egypt. • The first journey for Tourism was made by Queen Hatshepsut to the land of Punt in 1480. – Early Egyptians started the trait of purchasing
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Adventure Tourism in New Zealand and its Environment Executive summary This report provides a general blueprint of adventure tourism’s environment and identifies the most important elements which impact it. A major factor is global events‚ in particular the 2011 Rugby World Cup. It’s stated that over half a billion dollars will be made during that time and part of the reason is that the people visiting will not only come to watch the games‚ but also to experience what is on offer. Another key element
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