STRATEGIC MANAGEMENT BPMN3023 Group G 1. AEON Co. (M) Bhd 2. AirAsia X Bhd PREPARED BY: Chin Chun Yong 212998 Lim Yong Eow 213047 Ong Shi Bin 213101 Fam Wei Loon 213106 PREPARED FOR: PROF MADYA DR SA’ARI BIN AHMAD DATE OF SUBMISSION: 20TH MARCH 2014 AEON Co. (M) BHD Table of Contents 1.0 Company Profile 1.1 Introduction of Company AEON CO. (M) BHD is one of a leading retailer in Malaysia besides Parkson‚ Tesco and etc. The Company was incorporated
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MA Marketing Communication MODULE: 4MMC713 Direct Marketing and Social Media in the Digital Age a) Critically evaluate social media as a method to drive acquisition. b) Describe and critically evaluate the marketing communications campaigns for TWO products you have followed on social media‚ including the ways they have attempted to engage with you and encourage you to buy. Submit Date: 6 October 2014 Module Leader: Carol Blackman CHIEH-KO TSAI REF: 147668681 Nowadays‚ social
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Abstract Entertainment has a significant influence on the people. The effects of entertainment can both be positive and negative. This influence of the entertainment industry has grown tremendously over the years. The influence can be greatly attributed to the advancement of technology. Entertainment is mostly through the media which includes; the television‚ magazines‚ newspapers‚ radio‚ and internet‚ among others. The influence of entertainment on the younger generation affects the way that they
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services for media and entertainment practice. Thought-leadership papers are designed to disseminate innovative ideas amongst the profession. The paper begins by stating that nothing defines today’s entertainment and media industries so much as their rapidly changing business environment and technology. A major challenge from 2005 on is that consumer attention will become a scarce resource in an increasingly saturated media and entertainment environment.
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Entertainment Management MEMORANDUM Date: May 4‚ 2014 To: Katharine Sentz From: Group 1 Subject: Entertainment Manager Occupation How to Become One? According to the Bureau of Labor Statistics (BLS) a bachelor’s degree is the minimum requirement to achieve most positions in promotions‚ advertising‚ and management within the field of entertainment. The BLS also recommends courses that focus on business law‚ management‚ economics‚ finance‚ or accounting to be the most relevant courses
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Television is part of the American culture. It benefits people in many ways. Many people use the television as a mayor part of information. Television is beneficial because it provides news‚ entertainment and education. News is the first beneficial aspect of television. For example‚ people today need to watch the news to keep track of what is happening with the war in Iraq. Also‚ news provides information on weather‚ crime and many other news that are occurring around the world. Another example
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Entertainment is a form of activity that holds the attention and interest of an audience‚ or gives pleasure and delight. It can be an idea or a task‚ but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience’s attention.[1] Although people’s attention is held by different things‚ because individuals have different preferences in entertainment‚ most forms are recognisable and familiar. Storytelling‚ music
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Critical Analysis: Youth and the Media In "Lessons from Littleton: What Congress Doesn’t Want to Hear about Youth and the Media"‚ Henry Jenkins describes how violent entertainment is portrayed as a witch. He then continues to explain that something needs to be done about the "cultural pollution" that our teens are exposed to. Due to the many problems with the "scientific" approach to culture it is up to the parents to limit or control what or how much violent media their child takes in. I
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Media has become almost as necessary as food and clothing in the twenty-first century. The meritorious role that a media plays in regenerating the society is undeniable. Various media are prevailing. Media has the duty to inform‚ educate and entertain human being. News channels and some newspapers are mouthpieces of some social issues‚ which help us to estimate the realities of lives. They also put their lives in danger during natural disasters and wars just to apprise people of the situation. Information
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Entertainment like technology can certainly be addictive. It can serve the same purposes as drugs and alcohol. “It’s really fun‚ It’ll be even more fun when we can afford to have the fourth wall installed.” (p.18) Mildred is so addicted to technology and entertainment that even though they already have three wall televisions she wants a fourth one. There are similarities in the consequences of drugs and alcohol and entertainment such as technology like watching countless hours of television daily
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