tandardization / customization Question 3‚ Week 3 * Summarize the standardization/customization debate in global marketing * Identify factors which promote standardization * Identify factors which promote customization * To what extent are consumers buying habits converging? * Illustrate your answer with examples of markets and brands based on your own research * Give full citation of sources in Harvard format ____________________________________________________________
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with a side drop-down menu bar to the left and some selections had better layout than others. The information- though very good- is somewhat hidden under layers of unnecessary sub-links. If the first page more information on it‚ explaining the “Get Smart Campaign” and the purpose of the given selections would help make it more “attractive” to viewers.
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Case 1-1 Discussion Questions 1. Anheuser-Busch‚ which has been described as “an American icon‚” is now under the ownership of a company based in Belgium.. Responding to reports that some consumers planned to boycott Bud products to protest the deal‚ one industry observer said‚ “Brand nationality is all about where it was born‚ and also the ingredients of that beer and how they make the beer: Basically‚ it doesn’t matter who owns it. We are in a global world right now”. Do you agree? Students answers
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| Marketing Research for Global Expansion | | | Making the decision to expand a small business can be a difficult decision for any business owner. Competition amongst small businesses within the United States can prove to be debilitating for many businesses due to various factors at any given time. The United States holds less than 5% of the entire world population; therefore‚ 96% of consumers live outside of the United States. At a recent international trade symposium held in Washington
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University of Phoenix Material SMART Goals Part A: Reflect on your results from the Career Interest Profiler Activity and the Career Plan Building Activity: Competencies. Building on your strengths and weaknesses‚ create five SMART goals to help you with your personal academic and career journey. Resource: University of Phoenix Material: Goal Setting Example: Take a writing workshop in the next 2 to 3 weeks to help me improve my writing skills in order to successfully communicate
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”Studying smart” is the phrase often used by students‚ parents and teachers to mean “studying in an intelligent and effective way”. Not all methods of studying are intelligent or effective .For example‚ a person who does not pay attention in class or who does not do his homework on time is certainly not intelligent. He will not learn effective and his grade will suffer. The result of this is that he will not be able to keep up with his peers. Even if he goes for private tuition he will be always
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Creating S.M.A.R.T. Goals Specific Measurable Attainable Realistic Timely Specific - A specific goal has a much greater chance of being accomplished than a general goal. To
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Task. 1 A quick evaluation of the global macro environmental variables that are likely to have the most significant impact on the company concluded that the 3 main factors are the economic‚ social and technological factors. 1. Economic The state of the economy of the country has enabled for a lot of multinational companies to enter their targeted segment with minimum costs and massive profits. The philosophy behind the method is that people look for more value for their money. Understandably
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Next Century Challenges: Mobile Networking for “Smart Dust” J. M. Kahn‚ R. H. Katz (ACM Fellow)‚ K. S. J. Pister Department of Electrical Engineering and Computer Sciences‚ University of California‚ Berkeley (jmk‚ randy‚ pister} @Ieecs. berkeley.edu Abstract Large-scale networks of wireless sensors are becoming an active topic of research. Advances in hardware technology and engineering design have led to dramatic reductions in size‚ power consumption and cost for digital circuitry
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human push on new ideas and technologies to make it real. Wireless technology has been developed from wire to reduce inconvenience of installation‚ which are well known in recently such as WiFi‚ RFID‚ Bluetooth‚ Zigbee‚ or etc. Intelligent home or smart home is the extension of residential‚ which has ability to automate household activity and housework. Also include light control‚ heating‚ circulating air‚ and air condition; it looks like what we see in TVs advertise such as when you arrived home
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