Chapter – 1 Market – driven strategy What is strategic marketing ? Ans : Marketing is the process of identifying ‚ creating & delivering customer value in exchange of profit . In other sense ‚ Marketing is managing profitable customer relationship . Strategic marketing is the concept of developing market driven strategy to develop superior customer value & long term customer relationship . Why we need to know about strategic marketing ? Ans : In a competitive situation each
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SMART MATERIALS 1. Introduction The primary characteristic of a ‘‘smart material’’ is that it has the ability to respond to external stimuli in a technically useful and technically controlled way. The words ‘‘technically useful’’ and ‘‘technically controlled’’ are emphasized since all materials respond to external stimuli of some sort or other (as a simple example‚ all materials respond to temperature by changing their volume)‚ however‚ to be considered a ‘‘smart material’’ the response must
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typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] 2012 PaIn [Type the company name] 7/26/2012 SMART PHONES * What is a Smartphone? A smart phone is a mobile phone that offers more advanced computing ability and connectivity than regular phone. The first Smartphone’s mainly combined the functions of a personal digital assistant (PDA) and a mobile phone or camera
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IMPORTANCE OF PRICING STRAGETIES IN MARKET STRUCTURES THE IMPORTANCE OF PRICING STRAGETIES IN MARKET STRUCTURES Yvette Daniels American Public University Systems October 15‚ 2011 The importance of pricing strategies is different depending upon the type of market structure because each market structure has special components that affect the pricing schema and determination of output. Although the pricing strategies are different‚ it is highly important for a select market structure to choose the optimal
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The automotive industry has been highly competitive all over the world. Automakers form their strategies based on the external factors in political‚ economic‚ social‚ technological‚ environmental‚ and legal change within their industry. Using PESTEL analysis will allow managers to watch how changes in each part affect their industry‚ forcing change in order to stay competitive. Performing this analysis periodically will help identify macro changes faster. Political Governments around the world
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Today‚ a primary use for phones is not even to use them for calling. Smart phones have changed the way everyone has been communicating. A good smart phone has to be able to perform all sorts of different kids of things because there is high competition in the phone market. One of the most important tools a smart phone must have in order to be a good one is a well-developed application store. Since one of the many functions a smart phone has is the ability to play games on your phone and interact
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attracting foreign investment may be criticized as a race to the bottom‚ a push towards greater autonomy for corporations‚ or both. MNCs play an important role in developing the economies of developing countries like investing in these countries provide market to the MNC but provide employment‚ choice of multi goods etc. A multinational corporation (MNC) or multinational enterprise (MNE)[1] is a corporation enterprise that manages production or delivers services in more than one country. It can also be
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Many students’ street smarts greatly surpass their book smarts. I believe that instructors can strengthen students’ book smarts by encouraging them to write‚ read‚ think‚ and learn about personal areas of interest. They can accomplish this by taking students on field trips so they actively experience what their learning in the class room‚ and use these “street smarts” to build a stronger foundation of what their trying to teach. So what exactly are street and book smarts? There are many definitions
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APSM Project – Effective Strategies in Domestic BPO Market Advance Program in Strategic Management Project on Effective Strategies in Domestic BPO Market Project Team Members Mohammad Mohsin Chakradhar Nalam Hemant Kewalya Mohd Anwar Pasha APSM Batch 03 -1- @2010 Indian Institute of Management Calcutta APSM Project – Effective Strategies in Domestic BPO Market Table of Contents 1. 2. ABOUT THE STUDY ------------------------------------------------------------------------------------------------3
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Smart Textiles is building an internationally acknowledged centre for innovation‚ development‚ design and production of the next generation’s textiles. In our region - with Borås as a centre - a nationally known cluster of textile and confection companies are working to link all these companies together through Smart Textiles. The goal is to operate a dynamic innovation system‚ Smart Textiles‚ to promote growth‚ strengthen the international position and create new job opportunities in the region
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