| PROJECT BASED LEARNING | SMART HOUSE/HOME | | Foundation in Computing | March 2011 Intake | This document contains the requirements for the Foundation in Computing March 2011 intake’s Project-Based Learning initiative. It is a group project assignment that covers certain aspects of the coursework assessment for the following subjects: Introduction to Computing (COMF 0314)‚ English 1 (COMF 0013) and Practical IT Skills (COMF 0324). The project contributes 15%‚ 20% and 20% to the final
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Marketing Segmentation As stated by Finch (2012) market segmentation describes both a process and strategy by which the total market for a product is divided into smaller parts or segments (p. 158). There are four levels of marketing segmentation as described by Finch(2012) which are mass marketing‚ segment marketing‚ niche marketing‚ and customized marketing (p. 162). Mass marketing: Finch (2012) states that the seller does not differentiate between prospective buyers at all (p. 162). This is
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Question 1 Division of marketing for Kit Kat – chocolate bar‚ into geographic ‚ demographic‚ psychographic and behavioural segmentation. Geographic segmentation The market is broadly divided into Urban (cities and towns) and Rural (villages). Kit Kat caters the high urban need by making products available that too with a variety with the help of which the rural crowd can be kept attracted. Rural needs are also kept in mind and there is nothing even required for Kit Kat to make an effort to attract
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Market segmentation is defined as a company which are trying to divide the market into different parts according to its distinct needs‚resources‚locations and buying attitudes.It have four main tpoics:segmenting consumer markets‚business markets‚international markets and requirements for effective segmentation. I think the most interesting part of market segmentation is consumer markets segmentation. Different consumers have different needs according to geographic‚demographic‚psychographic and behavioural
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References: * Advantages & Disadvantages of Using Smart Cards‚ [online] Available at :< http://www.ehow.com/facts_4843889_advantages-disadvantages-using-smart-cards.html> [Accessed 10 July 2012]. * Cyber Cash: The secure internet payment service‚[online] Available at:< http://safire.net/support/cybercash.html> [Accessed 11 July 2012]. * Cyber
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began a Federal employee smart card identification Smart Card or Chip card technology is fast becoming commonplace in our culture and daily lives. We hope that this site will bring you a little closer in your understanding of this exciting technology and the benefits it can bring to your applications. If you have specific questions regarding a specific technology discussed below feel free to send us an email and the appropriate site sponsor will respond. A smart card‚ a type of chip card
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Market segmentation is an essential part in today’s business world. It is because not all customers have the same requirement and a market strategy which does not recognize this fact will result business failure. Market segmentation is the process of splitting customers‚ or potential customers within a market into different groups‚ or segments‚ within which customers have the same or similar requirements satisfied by a distinct marketing mix. Nike has been successful in market segmentation for selling
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innocent segmentation 1 Segmentat the market for innocent’s smoothie products using relevant segmentation criteria. In order to describe the segmentation of the consumer market of innocent’s smoothie products i’m going to use three relevant segmentation criteria such as: behavioural‚ psychographic and profile. Talking about the behaviour of customers we can segmentate the market of innocent in this way: The smoothies are addressed to customers that want healthy food‚ and live in a healthy
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EXECUTIVE SUMMARY: Smart Meters Smart Electrical Meters‚ Advanced Metering Infrastructure‚ and Meter Communications NOTE: This document is a free excerpt of a larger research report. If you are interested in purchasing the full report‚ please contact Pike Research at sales@pikeresearch.com. Published 4Q 2009 Bob Gohn Industry Analyst Clint Wheelock Managing Director Smart Meters Section 1 EXECUTIVE SUMMARY The electrical metering industry is undergoing the largest transformation
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competitors. Geographic Segmentation • Regions - Commonly people prefer to use roll on time anytime but Nivea roll on can segment the market on the high temperature area cause in the hotter regions people need stay odourless. • Cities - Consumption of roll on is more in the cities as compare to the countryside due to various factors such as income and education level. Nivea should make the product available in every place. Demographic Segmentation • Age – Nivea
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