Case study on Smart Cars entering Nigeria and how it can be a success after its launch in Indonesia. Lagos‚ Nigeria is one of the fastest growing cities in Africa continent and is in a desperate need of the automobile industry. The car black market and high taxes are killing the automobile industry in Nigeria. Smart cars would prove to be a boon for the country‚ both economically and environment. South Africa wants to support Nigeria set up the automobile industry in Nigeria‚ which would provide
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Introduction to Business Decision Making Case study- The Sun & Wind Corporation (SMART analysis) Nowadays there is an increasing environmental awareness in the world. I am now given the job of choosing a site for the construction of a medium-sized wind farm with a potential 100MW generating capacity of Sun and Wind Energy Corporation. There are five potential locations for which the UK government will issue a licence‚ although there will be consultations with interested parties like local residents
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Chapter 8 is entitled Segmentation‚ Targeting‚ and Positioning and focuses on how companies divide their markets‚ how they choose which markets to pursue‚ and how they position their products to make them more attractive to consumers. The chapter starts of by detailing the five levels of the Segmentation‚ Targeting‚ and Positioning Process. The first two steps are a part of Segmentation and they are developing the strategies or objectives and segmentation methods. The next two steps‚ evaluating
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company or business to effectively respond to different customers needs and wants in order to increase sales‚ they make use of market segmentation. Market segmentation as defined by Kerin‚ author of Marketing‚ 10e; involves grouping potential customers who have common needs and will respond similarly to a marketing action. In further elaboration to define segmentation‚ if there is a demographic group of customers who are all on diets and are watching their weight (common needs/desires) and a business
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Title: Smart Communication Inc (A) case analysis Philippines as one of Asia’s 2nd tier emerging economies in the world‚ possesses great opportunities for Smart Communications to tap into the lower income markets. The low disposable income and cash management issue of the lower income group and weak distribution channels for the lower income group could be successfully overcome as seen by precedent cases of Proctor & Gamble and Unilever. Smart Communications should not be limited in market share
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in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
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Explain how and why groups of customers are targeted for selected products What is segmentation? Market segmentation is the division of a market into sub groups with similar characteristics. A business can then target these groups and develop products and services for each of them. There are several ways in which consumers can be split up into. These is geographically which includes location‚ demographically which includes gender‚ social class‚ age‚ income‚ ethnicity or religion‚ psycho graphically
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Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
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segmentation‚ targeting‚ positioning‚ differentiation and branding For many organizations today to be successful they must know what consumers needs are‚ so as to satisfy them successfully and profitably to avoid wastages of resources. For these organizations to be successful they have to undertake segmentation‚ so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact‚ for Colgate to be successful they must segment
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own place. I also had an increase in pay since I started my first professional job and would like to invest in a new vehicle. I am used to using the family car to get around so having my own vehicle would be great. It would be a struggle traveling to and from work using the city bus‚ which would be my only option if I didn’t get myself a car. My manager had requested that I start looking for a solution due to the fact that I will be traveling to visit our clients soon. Not to mention it would be
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