Text 6. “STP (What is segmentation‚ targeting and positioning)?” Pre-reading discussion: 1. Why has segmentation become one of the leading concepts in marketing? 2. Can STP process be separated or is it a three-step inseparable process? 3. Can positioning be undertaken before targeting? 4. Do you know marketers well-known or even famous for their ideas about STP? Smith (1957) provided an early definition of segmentation: “Segmentation is based on the observation of evolution in demand
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ANS: To provide physical and social support to the PWS to live a happy and independent life. Assist PWS with their medications‚ personal care‚ and social activities. ANS: 1. CQC standards: safety‚ effectiveness‚ caring‚ responsiveness‚ and leadership. 2. What is the difference between a’smart’ and a’smart’? The 6C’s of delivering health and social care are: care‚ compassion‚ competence‚ communication‚ courage‚ and commitment. 3. What is the difference between a’smart’ and a’smart’? Codes of
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business strategy has witnessed a massive transformation over the past seven years. Surpassing rivals Dell and Acer‚ Lenovo became the world’s second largest pc vendor behind Hewlett Packard in its fiscal year of 2011. Recently‚ new target market segmentations have been established to endure this rapid trend of accomplishments. Lenovo’s current target markets include city customers‚ rural customers with strong brand awareness‚ customers with advanced concepts and a high level education. Amongst city
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As a teacher candidate‚ when reflecting back on the SMART board activity I felt there were many strengthens to it. The activities on the SMART board were a review for the students on what they learned previously‚ which required students to display their knowledge in multiple ways. The activities met all of the requirements of the project‚ and utilized all the SMART board had to offer when designing to creative effective activities for the students’ review of the material taught to them. The teacher
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UTILITY 5 Diminishing Marginal Utility in case of Samsung smart phones: 5 Consumer Surplus 6 REVENUE MODEL OF SAMSUNG SMARTPHONES: 8 ANALYSIS OF MARKET TYPE AND NATURE OF COMPETITION 10 Competitive environment of smartphone market in India: 10 Top 3 strategies adapted by Samsung to answer the competition and gain market share: 10 Price Discrimination: 12 References: 13 DETERMINANT OF DEMAND/SUPPLY Product Type Smart phones are something which are becoming the centre of the cell
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SMART NOTE TAKER take notes intelligently... ABSTRACT: The Smart NoteTaker is such a helpful product that satisfies the needs of the people in today’s technologic and fast life. This product can be used in many ways. The Smart NoteTaker provides taking fast and easy notes to people who are busy one’s self with something. With the help of Smart NoteTaker‚ people will be able to write notes on the air‚ while being busy with their work. The written note will be stored on the memory chip
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makes self driven cars safer than a human driving it Editor for Industrial Robot journal since 1996 July 2013 2 Emerging Themes Journals / trade Websites/News papers/ Magazines /Research Reports Article / Author / Interviewer Here’s what it would take for self-driving cars to catch on Brad Plumer (Reporter) How much would you pay for a selfdriving car? Jerry Hirsch (Reporter) April 2012 Coming in 2020 Cars That Drive Themselves
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SMART BUILDINGS INTRODUCTION We have been used to create better and better ambients from the very beginning of humanity‚ first adapting caves‚ then building structures up to modern skyscrapers and dwellings. As technology has increased we have learnt to shape ambient to better fit our needs and lately we have started to pay more attention to their efficiency‚ like better insulation for lower energy consumption. HISTORY Arne Olander in 1930‚discovered a phenomenon of SME(Shape
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consider what personality traits the consumers posses. Of course there are serveral ways to group together personalities ex (fashionable‚ innovative‚ extroverted‚ etc). I have chosen to use Karen Horney’s theory of three personality groups for segmentation of the music consumer market. Karen Horney states that people can be grouped into three personalities; compliance‚ aggression and withdrawl. Since music consumers can be an almost entire population‚ it would be a good idea to segment this population
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Driverless Cars Imagine riding about‚ looking around and suddenly seeing a car driving next to you‚ but with nobody inside. How would you react? How would you feel? Would you be confused? These are some questions I am asking myself and they are the reason why I want to write some of my thoughts about this topic. I am going to write on some advantages and disadvantages which need to be taken into consideration. Fewer Accidents First of all I want to discuss the argument that our population is
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