MARKETING 611 SECTION 005 CITIBANK INDIA CASE Learning Team A5: Mohammad Al-Ali‚ Greta Carlson‚ Patricia Ligon‚ Scott Schultz‚ Mike Xu‚ Max Young Word Count: 1496 In assessing the marketing strategy of Citibank India’s credit card business‚ Harpreet Grewal is faced with two choices: maintain the current strategy‚ with its higher margins but shrinking growth opportunities‚ or expand into new target segments/geographies with their attendant challenges and uncertainties. He would likely
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to reduce the threat of credit card fraud - Chip and PIN (United Kingdom)‚ Chip Authentication Program - CAP (European Union)‚ and RFID enabled credit cards (United States of America). In spite of a big effort by the EMV1 ‚ there has been little evidence to demonstrate the success of these schemes in stopping fraudsters‚ scammers‚ and identity thieves. This may be attributed to combinations of poor usability‚ lack of trusted interfaces‚ the absence of smart-card cryptography that takes full advantage
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day life credit cards are used for purchasing goods and services by the help of virtual card for online transaction or physical card for offline transaction. In physical transaction‚ Credit cards will insert into payment machine at merchant shop to purchase goods. Tracing fraudulent transactions in this mode may not be possible because the attacker already steal the credit card. The credit card company may go in financial loss if loss of credit card is not realized by credit card holder. In online
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a global consortium of hardware‚ software/application‚ credit card companies‚ banking‚ network-providers. First formed by NXP Semiconductors‚ Sony and Nokia. How NFC works ? Peer to peer mode Read/write mode Card emulation mode Applications LLCP (Logical Link Control Protocol) RTD (Record Type Definition) & NDEF (Data Exchange Format) RF Layer ISO 18092 + ISO 14443 Card Emulation (Smart Card Capability for Mobile Devices) Communication Modes ͻ In reader/writer
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“The basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words‚ you can control the people who must use the words. “ -Philip K. Dick In the novel Enders Game the author Orson Scott Card shows us a complete different world than we are used to. Set into the future‚ the world has just recovered from a devastation alien war that was won by a fluke of luck by our soldiers. Although this time we will strike back‚ in preparation for the upcoming
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What other areas of our infrastructure could benefit from ‘smart’ technologies? Describe one example not listed in the case. One example that could benefit from smart technologies similar to the proposed electric grids is monitoring water usage in homes and businesses. Smart technologies could allow water utilities and consumers to • Monitor water flows much like electric usage • Turn off lawn sprinklers during the heat of the day or based on predetermined schedules • Use monitors in lawns
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they? Tutorial Brief (all BEFORE tutorial) 1. Snapper card has been promoted in NZ as a continent way to pay transit fares‚ as well as to make retail purchases. With the knowledge learned from chapter 10 and your own personal experience‚ briefly describe what sorts of problems would the card provider encounter in setting up the system‚ and what types of problems would the card holders encounter in using the cards‚ with examples. Card Provider: • There being difficulty in ensuring that
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Credit card debt is a very big problem that is being faced by a lot of people who have been irresponsible and undisciplined in the use of their credit card. Though some might have landed up with credit card debt due to some unfortunate event/emergency in their life‚ most people carry a credit card debt due to their own wrong doings (i.e. wrong usage of their credit card debt). There are a lot of ways to pay off credit card debt and a lot of people do achieve this feat (i.e. are able to pay off credit
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Individual Case Report on Bank of America and the Chinese Credit Card Market Introduction & Problems Identification With its double-digit growth in revenue and net income in 2005‚ and successful merger with MBNA Corporation (MBNA) on January 1‚ 2006‚ Bank of America Corporation (BAC) has become the largest credit card issuer in the United States in terms of credit card balances. However‚ strong competitors in the American credit card market such as JP Morgan Chase and Citigroup have pushed BAC to
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the world of innovation help boost our economy it as well boosts Gaming‚ on the side note … it is taking over our minds whether we like it or not‚ its relationship with ideology is rather outstanding. In the novel Ender’s Game‚ the author Orson Scott Card tells the single story of what was designed for the ideology within games. The book still appeals to us the slightly different version of the single story. We experience the evidence of this through the idea that you are either a winner or a loser
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