CUSTOMER PROFITABILITY ANALYSIS: CHALLENGES AND NEW DIRECTIONS Summary This article presents the concept of modifying cost accounting system in order to provide measurements from a customer profitability viewpoint. Most management accounting systems focus on products‚ departments or geographical areas‚ which have little to do with customers. A questionnaire was sent to marketing managers and marketing controllers and interviews with respondents. Much of this article draws on qualitative responses
Premium Customer service Cost accounting Customer
EFFECT OF AFTER SALE SERVICES ON CUSTOMER SATISFACTION AND LOYALTY IN AUTOMOTIVE INDUSTRY OF ETHIOPIA BY KINDYE ESSA MUSTOFA ADDIS ABABA UNIVERSITY COLLEGE OF MANAGEMENT‚ INFORMATION AND ECONOMICS SCIENCE MASTER OF BUSINESS ADMINISTRATION PROGRAM August 2011 EFFECT OF AFTER SALE SERVICES ON CUSTOMER SATISFACTION AND LOYALTY IN AUTOMOTIVE INDUSTRY OF ETHIOPIA A Thesis Submitted to the School of Graduate Studies of Addis Ababa University in Partial Fulfillment to the Requirements
Premium Customer service Customer satisfaction Service system
International Journal of Contemporary Hospitality Management Emerald Article: Customer complaint behaviour towards hotel restaurant services Vincent C.S. Heung‚ Terry Lam Article information: To cite this document: Vincent C.S. Heung‚ Terry Lam‚ (2003)‚"Customer complaint behaviour towards hotel restaurant services"‚ International Journal of Contemporary Hospitality Management‚ Vol. 15 Iss: 5 pp. 283 - 289 Permanent link to this document: http://dx.doi.org/10.1108/09596110310482209 Downloaded
Premium Demographics Complaint Pleading
Dissertations 2012 Three essays on the customer satisfaction-customer loyalty association Young Han Bae University of Iowa Copyright 2012 Young Han Bae This dissertation is available at Iowa Research Online: http://ir.uiowa.edu/etd/3255 Follow this and additional works at: http://ir.uiowa.edu/etd Part of theBusiness Administration‚ Management‚ and Operations Commons Recommended Citation Bae‚ Young Han. "Three essays on the customer satisfaction-customer loyalty association." dissertation‚ University
Premium Doctor of Philosophy Marketing Thesis or dissertation
Company hTC Product Smart Phone – One x Vision To enabling a customized user experience based on the belief that each mobile device needs to fit its owner‚ and not the other way around Mission To be a world’s leading Smart phone developer by 2015. In today’s fast growing marketing of Smart phones where mobile phone life has become shorter day by day due to the technology and innovation and the consumer behaviour change. It is very difficult to keep your product alive for a longer period
Free Mobile phone Marketing Smartphone
“Texting Speeds of Globe and Smart” Renz Vicson Lu Dionisio Lennard Joseph U. Laya Theresa Candise P. Lina ABSTRACT People use their cell phones for work and school. Today people want instant gratification. Everything has to be as fast as possible. Technology has improved and communication happens in an instant. This study deals with the texting speeds of two cellular networks‚ Globe and Smart. Text messages will be sent and received through the same network. The time it takes when the message
Premium Mobile phone Philippines Text messaging
recreation service‚ public service‚ security service and so on… (Encarta Premium 2009) The key component of business is providing quality service for its customers. Quality service requires one way of follow up of the dynamic in the internal and external business environment through information gathering and analyzing to increase customer satisfaction. Customer satisfaction with service quality can be evaluated by comparing presumption of service received with expectation of the service needed.(Google) In
Premium Sampling Quality of service Business process reengineering
distribute mobile phones and create alternative revenue streams. You have agreed the plan will include: An audit of the marketing environment; This will include an overview of the internal and external marketing environment as well as an analysis of competition; A SWOT analysis; SMART Objectives; To clarify what Nokia will achieve; A clear segmentation‚ targeting and positioning (STP) strategy; To indicate your chosen market and how Nokia will stand out from the competition; Proposals for each of the 7Ps;
Premium Marketing Mobile phone Citation
background. In the other hand‚ analysis and examination on Nike’s advertisement‚ symbols and message would also be done. A study would also be carried out on the personality and self of the brand and product. We would examine how Nike’s product personality can affect the customer buying decisions and how will it links to the customer self-image. Besides that‚ a research of the target market segment and consumer analysis which states the criteria‚ profitability and changing customer environment of Nike would
Premium Marketing Brand Target market
business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer satisfaction‚ which leads to customer loyalty‚ which leads to profitability. Contents [hide] 1 The service quality model 2 Expanded models 3 Data collection 4 See
Premium Marketing