Product decisions in marketing (PRODUCT) Case No. 4: “SMART Cards” ____________________________________________________________________________ SMART CARDS S mart is the operative word among many product developers these days. For example‚ smart card is the name of an advanced form of pocket- and purse-sized cards that may soon usher in a new era of cashless electronic commerce. Although they resemble familiar ATM cards‚ each smart card is equipped with a computer chip instead of a black
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Samsung Smart Fridge Marketing Plan Prepared by: Elizaveta Chernova Susanne Pfisterer Kelly Seawell Semih Yilmaz CONTENTS Page EXECUTIVE SUMMARY . ...4 MISSION STATEMENT ...5 CURRENT MARKET POSITION . ....5-9 Product Target Market Analysis Place Price Promotion Processes Physical Evidence MARKET OVERVIEW. .. ....9-10 Description Laws and Regulations Current Business Trends SWOT ANALYSIS 10-13
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SMART MATERIALS 1. Introduction The primary characteristic of a ‘‘smart material’’ is that it has the ability to respond to external stimuli in a technically useful and technically controlled way. The words ‘‘technically useful’’ and ‘‘technically controlled’’ are emphasized since all materials respond to external stimuli of some sort or other (as a simple example‚ all materials respond to temperature by changing their volume)‚ however‚ to be considered a ‘‘smart material’’ the response must
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KUALA LUMPUR‚ MALAYSIA Case Study (Mixed Use Tunnel) Project Summary: Malaysia is a federation of thirteen states and three federal territories‚ located on the Malay Peninsula south of Thailand and the northwest portion of the island of Borneo. The country is home to over 27 million people‚ with roughly 1.6 million people living in the capital city of Kuala Lumpur‚ which is situated in the southwest part of Peninsular Malaysia and covers 244 square kilometers. The entire Greater Kuala Lumpur
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spur ubiquitous computing researches. Smart dust is a tiny dust size device with extra-ordinary capabilities. Smart dust combines sensing‚ computing‚ wireless communication capabilities and autonomous power supply within volume of only few millimeters and that too at low cost. These devices are proposed to be so small and light in weight that they can remain suspended in the environment like an ordinary dust particle. These properties of Smart Dust will render it useful in monitoring real
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health issues‚ but physical issues that impact their mental health as well. As a graduate of Eastern Kentucky University’s Masters in Clinical Psychology program my goals included pursing my doctoral degree in health psychology with a focus on behavioral health in children and adolescents. With a professional degree in psychology‚ my goals included serving as a health psychologist. Upon completion of the graduate program at Eastern Kentucky I entered the workforce to gain more insight into the practice
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Why Smart Phones Are A Smart Choice In this new up-to-date age of technology‚ we as humans always have our hands full‚ literally. Our attention is so occupied by a hand held mobile device called the smart phone. Smart phones are advanced mobile phones that satisfy all your computing and communicating needs. The first smart phone was invented by IBM (International Business Machines) in 1992. Since then the mobile technology has been on the rise. The demand for smart phones has increased significantly
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human push on new ideas and technologies to make it real. Wireless technology has been developed from wire to reduce inconvenience of installation‚ which are well known in recently such as WiFi‚ RFID‚ Bluetooth‚ Zigbee‚ or etc. Intelligent home or smart home is the extension of residential‚ which has ability to automate household activity and housework. Also include light control‚ heating‚ circulating air‚ and air condition; it looks like what we see in TVs advertise such as when you arrived home
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The Smart Medical Home is the result of work across several disciplines at the University of Rochester‚ New York. Housed at the Center for Future Health‚ the home showcases medical technology in a home setting. The Smart Medical Home at first glance looks like a regular apartment with a dining room‚ living room‚ bedroom and kitchen. However‚ upon closer inspection‚ you can see the adjoining room filled with high-tech computers and gadgets that are meant to help us live a healthier and happier future
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Smart Textiles is building an internationally acknowledged centre for innovation‚ development‚ design and production of the next generation’s textiles. In our region - with Borås as a centre - a nationally known cluster of textile and confection companies are working to link all these companies together through Smart Textiles. The goal is to operate a dynamic innovation system‚ Smart Textiles‚ to promote growth‚ strengthen the international position and create new job opportunities in the region
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