DATE: January 9‚ 2010 RE: Calgate Max Fresh: Roll out Brand Summary: In February 2005‚ Nigel Burton‚ in his third year as president of global oral care at Colgate- Palmolive Company (CP)‚ had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF)‚ a new tooth paste that had helped drive Colgate to a record 34.8% value share in the important US market‚ was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plan for CMF
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Category in focus “Iphone 5S” Well it finally happened. The Iphone 5S has arrived and People have been catapulted into the future of mobile technology. A year behind most other countries‚ but catapulted none the less Some fast facts about this category are discussed below Size One Apple product‚ something that even did not existed few years ago‚ has higher sales than everything Microsoft has to offer. In the quarter ended March 31
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CASE: Colgate Max Fresh: Global Brand Roll-Out (HBS 9-508-009) Colgate Max Fresh (CMF)‚ a new toothpaste formula with patented breath-freshening technology‚ had been introduced in the U.S. and was in the global pipeline for 2005. Nigel Burton‚ president of global oral care at Colgate-Palmolive Company (CP)‚ had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each plan sought to maximize business potential in the local market. Burton needed to assess these plans
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In just a matter of seconds‚ most people can memorize the contents from a television advertisement or the Internet. Just after watching an advertisement for a few seconds‚ a child can probably recite half of the whole script. Media has a way of getting to our minds within a few seconds of a glance. With its never-ending reach to billions of people‚ it is really necessary for social media to be beneficial for the population. Nicholas Carr’s “Is Google Making Us Stupid” and Johnson’s “Watching TV Makes
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this week’s resources (for example SMART criteria‚ and the Career Plan Building Activities). Respond to the following in 50 to 100 words each: 1. Describe one academic goal that you have created using the SMART criteria. How do SMART criteria contribute to your academic goals?. One academic goal I have created using the SMART is getting my degree in business management‚ the reason is this goal has a lot to do with my professional goal. The main goals in my life are academic and professional
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?The Consequences of Being Smart The good and bad sides of intellect and knowledge have baffled people for centuries. From the beginning of time‚ man has struggled to draw the line between knowledge and science‚ and religion‚ and have fought countless battles over it. However‚ this is no one-sided matter. The benefits and consequences of intelligence and knowledge are determined only by how it is being used. In the novel Frankenstein‚ or the Modern Prometheus‚ this conflict of interests tore and
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annoying‚ or they’re geniuses;there’s no in between. If you hear the word “dumb” I promise you that the first thing that will pop into your head is the word “blonde.” Although this stereotype is mostly true‚ there are exceptions. Some examples of smart blondes are Jennifer Aniston‚ Ellen DeGeneres‚ Princess Diana‚ and even Carly from my math class. But just when you’re about to disprove the stereotype‚ you remember that there’s people in this world like Jessica Simpson and Paris Hilton. The stereotype
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1. What is a smart goal? The word SMART is an acronym which actually stands for something in this case. The S stands for specific meaning that your goal must be specific. For example you can say a goal for you is to graduate at the end of the year‚ but that is too vague. You must be specific to a better goal would be to pass this course so I may move on to the next one. M stands for Measurable‚ meaning that your goal must be measurable so you can see progress. A stands for attainable‚ so something
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Definition of Goals and Objectives: Goals and Objectives Goals and objectives are statements that describe what your Vision Document will accomplish‚ or the results that will be achieve. Goals are high level statements that provide overall context for what the Vision Document is trying to achieve‚ and should align to its components. Objectives are lower level statements that describe the specific‚ tangible products‚ deliverables and fruits that will be delivered. The definition of goals and objectives
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MODULE-2 WORKING CAPITAL MANAGEMENT Concept of Working Capital Working capital refers to short-term funds‚ need to meet operating expenses. It refers to the funds; to finance its day-to-day operations. It is concerned with current assets and current liabilities. If a firm can’t maintain a satisfactory level of working capital‚ it may become insolvent or bankrupt. Broadly there are 2 concepts of working capital‚ such as: 1. Gross Working Capital (Quantitative Concept) 2. Net working
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