CASE ASSIGNMENT-SMART CAR USA 1. IDENTIFY AT LEAST 3 BASES FOR SEGMENTING THE MARKET FOR SMART CAR IN THE US. PREPARE A MARKET-PRODUCT GRID ILLUSTRATING AT LEAST ONE OF THESE BASES. ➢ Geographic Segmentation: Larger cities that suffer from congestion ➢ Demographic Segmentation: Appeal to younger adults(Age)‚ Affordability (Income) ➢ Behavioral Segmentation: Park-ability‚ Less fuel‚ environmental consciousness 2. What criteria should Smart Car use in assessing
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Jennifer Hudson’s "I Got This" is a personal memoir of her life‚ from her early childhood to her current life. Jennifer talks about her journey to stardom including her challenges‚ tragedies‚ and her triumphs. Throughout the book Jennifer continuously talks about how her weight had kept her from getting the parts she would audition for. However‚ once she lost the weight many doors were open for her. She also gives high praises to Weightwatchers for helping her lose over 80 pounds. Jennifer Hudson
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HOW SMART ARE SMART PHONES Ladies and gentlemen did you know nearly 20% of kids can operate a smart phone by the time they reach the age of 6‚ while only 9% can actually tie their shoelaces properly so says Nicholas Jackson of AVG. 58% of children polled can play basic computer games and not even yet ride a bicycle. Technology has stolen our child hood. Instead of having to protect us from the snakes in the grass and trees where we should be playing‚ our parents have to protect us from cyber bullying
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start from how much of it was your own promotion and how did your record label help? Gigging. We spent years just touring and gigging and built up a real strong loyal live following. The more people you get coming to your shows the more people that will go out and buy your singles and buy your albums. How did the record label help with that? Or was it really just built off your own back? Its always good to have major label backing‚ due to the contacts they have got‚ they have whole teams of
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Street Smart versus Book Smart In his article "Hidden Intellectualism‚" Gerald Graff criticizes those that do not put value into "street smarts." Graff says that knowledge goes far beyond academic learning and continues into our everyday living. He states‚ "The need to prove I was smart and the fear of a beating if I proved it too well." Meaning that if the subjects he enjoyed the most became his main interest he would soon have to face ridicule for wanting to be himself (Graff). Graff’s theory
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the Internet not only a promotional vehicle for artists‚ but also a necessity for profit. These new means of music distributing and marketing have not only pushed the music industry to new levels‚ but has created a whirlwind of changes as record labels are losing control‚ with artists and consumers having the upper hand. I. Introduction The inspirational Bob Marley once said‚ “One good thing about music‚ is that when it hits you‚ you feel no pain.” But in our current state of being in a digital
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giant business enterprise‚ from the record labels to the large music distribution‚ companies up to the composer and performer‚ all is business. The Music Label Industry is a place where the culture meet business. In this essay we focus about recording labels internal organization‚ market and marketing strategies. ! The recording label is a real corporation with an internal organization a CRS and an ethical code. The internal system of a label is very complex whit a number of parts that
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singers/musicians‚ having the opportunity of a major label record deal is a must. However‚ as exciting as fame may sound‚ there comes some downside to being signed to a major label‚ as well as some upside to it all. For starters‚ the most obvious pro to the music industry is money. Money helps open a lot of doors‚ and so when a major label takes interest in a musician‚ most media outlets will want to sign the singer. Moreover‚ a handful of major labels have been in the business for decades and have
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If I was Mike McCready of Polyphonic‚ I would pursue the record companies first. The following are the reasons: 1. Polyphonic can provide more demonstrable value to the record Labels. Since the record companies‚ because of their hefty investments‚ have the most to lose if an album or a song does not catches the public’s fancy‚ they are more focused on economic returns than artists and producers. Also‚ record companies have the financial resources to invest in Hit Song Science (HSS). 2. Record
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2. gets it in the hands of a big record label 3. they like it 4. sign the artist and start backing up that artist That formula would change forever when music became available on the internet. The middle man was cut out and the artist would have creativity over themselves. Origins of that self reliance dates back to 1998 when Chuck D of Public Enemy released a song on his own website without consent from his label Def Jam. That bold move changed the music industry
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