APRIL ‚ 2010 CASE 7: LAUNCHING THE BMW Z3 ROADSTER Shift in Marketing Strategy The introduction of the Z3 Roadster provided BMW’s marketing team the exciting opportunity‚ not only to promote a great new product‚ but to change their entire corporate image. The Z3 appealed to a new target market; and the marketing approach needed a shift from traditional to non-traditional. Z3’s target market was defined in psychographic terms‚ as opposed to the more traditional demographic terms. Potential
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What is a learning objective? * A learning objective answers the question: What is it that your students should be able to do at the end of the class session and course that they could not do before? * A learning objective makes clear the intended learning outcome rather than what form the instruction will take. * Learning objectives focus on student performance. Action verbs that are specific‚ such as list‚ describes‚ report‚ compare‚ demonstrate‚ and analyze‚ should state the behaviors
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HUMAN BEHAVIOR IN ORGANIZATION 1. Conflict is the struggle that arises when the goal-directed behavior of another person or group. Whether conflict benefits or harms an organization depends on how it is managed. There are four basic types of conflict and combination of these that can arise in an organization. 1. Issue conflict -is usually a disagreement between two or more groups arising from differences in organizational viewpoint. 2. Intrapersonal - conflict between two individuals
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ERG Smart Cards: Crafting Strategy for a New Horizon CASE BACKGROUND In 1978‚ Associated Electronic Services Ltd (AES)‚ a Perth-based engineering company‚ began developing an automated fare collection (AFC) system. In 1984 AES won a contract for an AFC system in Toronto‚ Canada. That same year Energy Research Group (ERG) was listed on the stock exchange. ERG was a venture capital-backed company‚ researching various technologies including an electronic sign board and a manufacturing process for
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Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
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Case Study 1 1. What are UPS "Smart Labels?" What role do they play in UPS operations? Smart labels are computerized‚ bar-coded label that is used to provide shipping information. They play a huge role in UPS operations because they provide customer information for shipping which makes for faster and more reliable shipping. The label is scanned at each part of shipment and delivery so the customer can track their packages and it’s accounted for from start to finish. 2. Write out the steps
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#1 abash abate abdicate aberration abhor abject abnegate abortive abridge absolute absolve To make ashamed; to embarrass 당혹스럽게 하다 To subside; to reduce 감소시키다‚ 무효로 하다 To step down from a position of power or responsibility 포기하다‚ 퇴위하다‚ 사퇴하다 Something not typical; a deviation from the standard 탈선‚ 정신이상 To hate very‚ very much; to detest 몹시 싫어하다‚ 혐오하다 Hopeless; extremely sad and servile; defeated; utterly bummed out 비천한‚ 비열한‚ 비굴한(사람) To deny oneself things; to reject; to renounce 포기하다‚ 버리다‚ 자제하다 Unsuccessful
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As an unprecedented proportion of world populations find themselves living in cities‚ it is beyond question that initiatives such as the global TheSmarterCity.com are invaluable. By observing and sharing how other urban centers have faced the challenges of city planning‚ participants can design more and more efficient social systems. The website for Smarter Cities is very effective in illustrating the common facets of social systems by choosing a user friendly and easily understandable model of
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Topics for This Week’s Discussions: Objective Tone (graded) Flawed Diction (graded) Q&A Forum . . . for your questions and comments (not graded) Note: Click on the links in the “Topics” section to view the discussion topics. Then‚ click “Respond” to add your thoughts to the discussion thread. Topics Objective Tone (graded) Flawed Diction (graded) Q&A Forum Objective Tone (graded) Though an objective tone is probably most appropriate for nearly
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Entrepreneurship: Successfully Launching New Ventures‚ 3e (Barringer/Ireland) Chapter 2 Recognizing Opportunities and Generating Ideas 1) Kathryn Kerrigan‚ the company profiled in the opening feature for Chapter 2‚ sells shoes. Kerrigan’s original idea for the company stemmed from her recognition that: A) there were no athletic shoes specifically designed for older women B) there were no fashionable shoes available for young girls C) there were no low cost women’s shoes available in the Chicago
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