Alpen Bank: Launching the Credit Card in Romania Written Analysis of Case Presented to: Miss Tania Hassan Presented by: * Case Overview: Alpen bank has to make a crucial decision whether or not they should launch the credit card business in Romania. The bank had to come up with a market strategy that can generate at least €5 million in profit within 2 years. Prior to introduction of the credit
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When launching a new product‚ it is better to pursue a brand extension strategy‚ than to develop a new brand Brand extension is a brand strategy which using the existing brand name to develop a new product or enter into a different product category market or industry. The new brand can be called as a “sub-brand”‚ and the original brand is referred as a “parent brand”. There are basically two different types of brand extensions. The first one is “line extension”‚ which means to launch a new product
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Citibank: Launching the Credit Card in Asia Pacific Citigroup is an American multinational financial services company based in New York City. Citigroup was formed from one of the world ’s largest mergers in history by combining the banking giant Citicorp and financial conglomerate Travelers Group. Nowadays is one of the world’s largest banks. In 2010 was in 22nd position worldwide‚ ranked on its total assets. Finally‚ it has the world ’s largest financial services network‚ spanning 140 countries
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describes the world around them. In a sense‚ it is how the organism perceives the world through their eyes. Even though we may share the same surroundings‚ we as humans‚ do not share an umwelt with nonhuman animals. In De Waal’s book‚ “Are We Smart Enough to Know How Smart Animals Are?”‚ he gives me a better understanding of the term Umwelt. He explains his experience with raising jackdaws‚ and their ability to fly. De Waal’s enters the world of flying by viewing them on a daily basis‚ this leads him to
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The marketing concept is a customer-centered sense and responds philosophy. (The job is to find the right products for your customers.) My project company Samsung took the marketing concept and connect with its customers. Samsung chooses to concern more about customers’ need and invent products that solve customers’ problems rather than make it and sell it. Before inventing cellphone products it will do a lot of surveys and experiment to find out what problems exist and concerned seriously in modern
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Our product is composed of very healthy essential ingredients which is: Flan Is a sweet custard made with eggs and milk and often served with a caramel sauce.. it also contain certain vitamins and minerals Yams It is a root vegetable. Provide a very good source of potassium and fiber
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Hr. 2 College English Synthesis Nearly 80% of Americans have access to the internet at home‚ school or work‚ and almost 50% of Americans have smart phones with internet at all times. The articles “How Computers Change the Way We Think” by Sherry Turkle‚ “Lazy Eyes” by Michael Agger and “Americans and Their Smartphones” by John C. Dvorak‚ all talk about how technology is changing the world. Easy access and constant use of the internet is changing the way people learn and think in their
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a.) Smart grid is an electricity network type which integrates digital communication features to the service. Generally it provides central energy management to both parties of the electricity network‚ it enables • Consumers to monitor their utilization‚ costs and provide recommendations on usage habits. • Micro-stations to manage and monitor their input to electricity network • Providing remote monitoring micro-stations input to electricity network from • Power distributors to manage their grid
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The rights of children and young people are protected and safeguarded at both national and international levels through various legal frameworks. The key international instrument that sets out these rights is the United Nations Convention on the Rights of the Child (UNCRC)‚ which was adopted by the United Nations General Assembly in 1989. Outlines the rights of children and young people and how they are safeguarded in law. 1. What is the difference between a. and a. Right to life‚ survival‚ and
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Final Report Smart Steering Support Prepared By: Nipun Lavoie February 24‚ 2011 Industrial Engineering 417: Operations Research II TABLE OF CONTENTS 1. Problem Statement ……………………………………….3 - 7 2. Assumptions ……………………………………………...8 3. Definitions ………………………………………..............9 4. Decision Tree (Manual)…………………………………..10 5. Decision Tree (WinQSB) ………………………………...11 6. Decision Tree Analysis
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