Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References
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Impact of sales promotion on sales volume‚ in UNILEVER (Nig.) PLC Introduction For years‚ most companies concentrated their promotional functions through the use of sales promotions through mass media advertising. In almost all aspects of marketing communication‚ companies depend on expertise of advertising agencies. Although‚ most marketers have already introduced and used other marketing communication and promotional tools‚ package design firms‚ direct marketing agencies and sales promotion
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From Handhelds to smart phones. The pioneers of Palm Inc. Palm had been the leader in the market of hand-held computers with high market share and profitability as well as a brand name recognition level to which many other firms could only dream. Palm’s brand has faded substantially and as of April 2010‚ the company was acquired by HP for $ 1.2B. Below ‚ I have listed Palm Inc’s list of errors that the organization made over its life cycle and necessary reccomndations. Error
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effects of smart phone in our life Do you know how smart phones are important in our lives? Nowadays‚ everyone is practically has one cell phones‚ and smart phones are gradually occupying a big part of it. In recent years‚ smart phones have a rapid and tremendous development (Chang‚ Chen & Hao‚ 2009).Correspondingly‚ all the cell phones’ industry are having intense competition‚ so they made smart phones not only have the original function‚ but also have a lot of new works that make smart phones have
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POPATPUTRA AHAD A. ACKNOWLEDGMENT “Support and guidence should never go without thanks.” These are the words most famous among PGDM students and they call it as formality but it’s only my experience with my superiors and colleagues during project time‚ which has made me‚ understand its true meaning. I present sincere obligation to my institute‚ MARWADI EDUCATION FOUNDATION GROUP of INSTITUTIONS‚ Rajkot for providing continuous supports and facilities to complete this research report. I am
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1. Provide an in-depth analysis of the competitive forces and strategic issues shaping the Smartphone & Tablet industry from 2011 onwards From 2011onwards‚ there was advancement of technology in Apple Company under the leadership and involvement of Steve Jobs. Although he had delegated the day-to-day operations to Tim Cook‚ he was still involved in the company’s major decision making. The company unveiled iCloud‚ which was an online storage facility for photos‚ music and files. Iphone 4S was
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Amity Center for eLearning J-Block‚ Amity Campus Sec-44‚ NOIDA (UP) India 201303 ASSIGNMENTS ADL - 41: ADVERTISING AND SALES PROMOTION Subject Name & Code : Study Centre : Permanent Enrollment Number (PEN): Date : Advertising and Sales Promotion ASSIGNMENT INSTRUCTIONS: 1. Students are required to submit three assignments ASSIGNMENT Assignment A Assignment B Assignment C DETAILS Five Subjective Questions Three Subjective Questions + Case Study Forty Objective Questions MARKS 10 10 10 2. 3
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The cons of cell phones in school are numerous. The source of much public debate‚ the issue of whether to allow children and teens to bring their mobile phones to school has been discussed ad nauseam clear across the country‚ but even now‚ there is no clear-cut answer‚ solution or conclusion. Below we will discuss the many reasons why it might not be a good idea to allow the use of cell phones in the classroom. There are many reasons why cell phones should not be allowed in the classroom. Distractions
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A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES SUBMITTED TO DON BOSCO COLLEGE‚ KURLA SUBMITTED BY MONESH DUMBRE [University Roll No. ] PROJECT GUIDE PROF. PUNIT D’SOUZA SUBMITTED TO UNIVERSITY OF MUMBAI ACADEMIC YEAR 2014-15 A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE
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Research Project Report “CREATING DIFFERENTIATION THROUGH ADVERTISEMENT AND SALES-PROMOTION IN FMCG”: PROBLEMS FACED BY MARKETEERS” Submitted in partial fulfillment of the requirement for MBA Degree program of U P Technical University‚ Lucknow. by:- MOHAMMAD AZEEM Roll No.: 1101170054 MBA – 4TH Semester UNITED INSTITUTE OF MANAGEMENT ALLAHABAD DECLARATION I MOHAMMAD AZEEN‚ Roll No.1101170054 ‚ a student
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