http://www.slideshare.net/Ravildjan/apple-samsung-marketing-strategy http://www.slideshare.net/mikeyfendick/apple-presentation-12915385 http://www.slideshare.net/smsricky/samsung-12065515 http://www.slideshare.net/ramtinreza/samsung-swot-analysis http://www.slideshare.net/danish1608/samsung-ppt-16143645 Новый TOP10 производителей смартфонов Нравится20 Класс18 Поделиться44 Твитнуть43 Нравится25 28 июля в 13:24‚ 243 858 просмотров Подписаться на рассылку × еженедельная ежедневнаяПодписатьсяОтписаться
Premium Mobile phone Smartphone
Contents Executive summary 2 1.0 Introduction 3 1.1 Research Objective 3 1.2 Research Question 3 1.3 Literature Review 3 1.3.1 Brand Positioning help Smartphone Company gain the market share 4 1.3.2 Apple use the brand positioning to gain the market share 4 1.3.3 Positioning strategy based on Competitors 5 1.3.4 Samsung uses the brand positioning to overtake the Apple to become the market leaders. 5 1.3.5 Samsung using the emotional branding to overtake Apple 6 Research method
Premium Smartphone Mobile phone Marketing
first place? We are living in a digital world. With smartphone or other types of portable devices‚ we can easily communicate with friends‚ read latest news‚ check emails‚ listen to music and watch videos on-the-go. According to comScore Mobilens’ report‚ 133.7 million people in the U.S owned smartphones (57 percent mobile market penetration) during the three months ending in February‚ up 8 percent since November. In October‚ 2010‚ smartphone market penetration was only 29.7%. With the importance
Premium Retailing Smartphone Supply and demand
industries‚ the smartphone industry is rapidly changing and highly Competitive‚ new and distinctive products are being developed continuously‚ and released almost weekly. For this reason‚ the landscape of the market can change dramatically from one year to the next‚ or even from one month to the next. It is also a relatively young industry and especially in the United States‚ some of the major players today hardly existed ten years ago. The predecessors of today’s smartphones are yesterday’s personal
Premium Smartphone
Blackberry‚ Apple’s iPhone and a myriad of smartphones running Google’s Android. Nokia’s Symbian operating system is showing its age compared to these newer smartphone offerings. During 2010 Nokia went from 36.6% of the mobile phone market to 27.1%. In the fourth quarter of 2010 Nokia’s Symbian OS was replaced by Android as the most widespread platform (Nagamine‚ 2011). The top three competitors to Symbian are beginning to take a serious bite of Nokia’s smartphone market share. Table 1 below shows a comparison
Premium Smartphone Nokia
pressure to reinvent itself for a world where mobile devices are the animating force in technology‚ rather than personal computers. The company’s $7.2 billion deal for Nokia’s phone units is an attempt to catapult the company up the ranks in the smartphone market‚ which has been dominated by more established players‚ like Apple and Google. Microsoft has agreed a deal to buy Nokia’s mobile phone business for 5.4bn euros ($7.2bn; £4.6bn). Nokia will also license its patents and mapping services
Free Mobile phone Nokia Smartphone
Factor: 1.296‚ Available online at: www.erpublications.com Consumer Behavior towards Usage of Smartphone (In Rohtak City) Sudha Rani1‚ Neeta Sharma2 1‚2 Student of M. Phil.‚ Department of commerce‚ MDU‚ Rohtak‚ Haryana ABSTRACT Purpose: Despite the rapidly growing competition‚ the study of consumer behavior is very important. The aim of this paper is to analyze the consumer preference for brand of Smartphone (in Rohtak city) and second‚ to determine whether there is a significant difference between
Premium Smartphone Mobile phone Personal digital assistant
most influential‚ creative and leading players in global telecommunications with an n increasing influence in the industry’s future (HTC quietly billion‚ 2012). HTC’s portfolio includes smartphones and tablets powered by the Android and HTC Sense™ operating systems (HTC Annual Report‚ 2010). Focusing on smartphone market; devoting to innovation and design in the mobile phone industry; and committing to develop exceptional technology and products to cater for the diverse and exceed needs of users are
Premium Smartphone Mobile phone
External analysis How can a smartphone company use external analysis to gain competitive advantage? 1. Apply 5 forces model for the smartphone industry According to Hill and Jones‚ the five forces model serves the purpose to identify opportunities and threats in the external business environment‚ by analysing “competitive forces” (Hill & Jones‚ 2012‚ p. 42). Once created by Michel E. Porter this particular framework functioned as a useful tool for managers to approach the external analysis
Premium Management Smartphone Strategic management
and sellers of different products Oligopoly- a market structure in which there are few firms and firms take the response of other firms into account Smartphone- Monopolistic Competitive Many competing firms in the SmartPhone market All products are differentiated Samsung‚ Sony-Ericsson‚ HTC‚ Nokia‚ are just a few of the brands of Smartphones Mobile OS- Oligopoly 3 main firms in mobile operating system market Android OS (Google) Windows (Microsoft) iOS (Apple) All firm decisions
Premium Smartphone Apple Inc. Steve Jobs