Mobile computing has taken the world by storm. In Singapore‚ 54% of our population owns a smartphone. Besides using mobile devices to gain access to the realms of social networking‚ the use of applications‚ more commonly known as “apps”‚ has permeated into the lives of smartphone users. From productivity to entertainment‚ apps are used for virtually everything. Not surprisingly‚ the number of people who play mobile games has increased tremendously. Research has shown that 70% - 80% of all mobile
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creating games for other platforms. In this activity‚ you will create a game for a smartphone device. __________________________________________________________________________ Directions and Analysis Task: Creating a Mobile Video Game Create a game for smartphones featuring the characters you created in the previous activity. You may visit video game websites and research online to find out how creating games for smartphones differs from creating games for other platforms. Specify for which mobile operating
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laptop and smartphone‚
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Jonathan Week 1 Paper Nokia’s Mission Statement Nokia Nokia’s Interim Report (2013) showed a decline in the first quarter for group net sales‚ device and services net sales and networks net sales. Therefore‚ it comes as no surprise that Nokia’s mission statement places a strong emphasis on shareholder value and social responsibility to increase the company’s stronghold within its industry. Shareholder Value In order to gauge the company’s performance in these two areas‚ there are a couple
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use product differentiation to set their product apart from their competition. Some differentiation strategies include brand names‚ design‚ and advertising. A good example to demonstrate product differentiation is the smartphone market. Samsung‚ Apple‚ Sony‚ and HTC produce smartphones that are similar to each other in terms of functionality and quality. However‚ there are some small differences in features‚ pricing‚ and design that will be the deciding factor for customers when they make their purchasing
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Nokia SWOT analysis Strengths Weaknesses * Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment * Strong finances * World leader in R&D * Nokia has built one of the wireless industry’s strongest and broadest IPR portfolios with over 10‚000 patents * Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment * Strong finances
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Marketing plan Each business‚ product or brand needs a detailed marketing plan. What does a marketing plan look like? Our discussion focuses on product or brand plans. With a detail plan‚ any business will be better prepared to launch a new product or build sales for existing products. The purpose and content of a marketing plan A marketing plan serves to document how the organizations strategic objectives will be achieved through specific marketing strategies and tactics‚ with the customer
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Pricing Strategy 4. Distribution Strategy 5. Marketing Communications Strategy 6. Marketing Research 7. Marketing Organization VI. Action Programs VII. Budgets VIII. Controls I. Executive Summary The Nokia Lumia is a series of smartphones from Nokia first introduced in November 2011‚ all of which use the Windows Phone operating system. The Lumia name is derived from the partitive plural form of the word Lumi which means snow in the Finnish language. The key unique selling point is
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is a Taiwanese manufacturer of smartphones and tablets headquartered in New Taipei City‚ Taiwan. Founded in 1997‚ HTC began as an original design manufacturer and original equipment manufacturer‚ designing and manufacturing devices such as mobile phones‚ touchscreen phones‚ and PDAs based on Windows Mobile OS and Brew MP to market to mobile network operators who were willing to pay a contract manufacturer for customized products. After initially making smartphones based mostly on Windows Mobile‚
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ENG-012-08 26 October‚ 2011 “Addicted to Your Smartphone? Here’s What to Do.” by Susan Davis In the article‚ “Addicted to Your Smartphone? Here’s What to Do.”‚ Susan Davis claims at first that she did not like her BlackBerry Smartphone until she realized that she could now check email from anywhere. She worried a lot about missing important messages when she was away from her computer. Without even noticing‚ she began to get urges to check her Smartphone when pulled up to a stoplight. She even
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