PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / | \ | External Analysis | Internal
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Pest Analysis Political: With the growing demand in the energy drink market and possible side effects due to them because of the high caffeine content‚ the government of India may come up with the regulations that require the product to be tested clinically to prove its benefits and get the local certification too. Social: Burn position itself as a youth brand. With India being the country with youth centric demographic‚ it helps BURN to reap the benefits if it position itself as the right product
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Smartphone Definition: A Smartphone is a mobile phone that offers more advanced computing ability and connectivity than a contemporary basic feature phone. Smartphone’s and feature phones may be thought of as handheld computers integrated with a mobile telephone‚ but while most feature phones are able to run applications based on platforms such as Java ME‚a Smartphone usually allows the user to install and run more advanced applications. Smartphone run complete operating system software providing
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and offerings in a phone‚ smartphones were released and were in use worldwide. The first smartphone to our world back in 1992‚ and in 1997‚ Steve Jobs and Apple created the first ever IPhone‚ which has rapidly taken over our society‚ and has forever changed our communication. Without these people and companies‚ the technology we possess today would not be possible. Smartphone is a mobile phone that operates on an operating system‚ similar to a mini computer. Smartphone are powered by operating systems
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Introducing the technology of smartphone nowadays INTRODUCTION What is smartphone? Smartphone is a mobile phone built on a mobile operating system‚ with more advanced computing capability and connectivity than a feature phone. Today‚ I will briefly introduce some technology and development of smartphone nowadays. BODY i. The popular mobile operation system (OS) used by today’s smartphones include Android‚ IOS‚ Windows Phone 8 and Black Berry OS. A. Android is an open-source platform by Google
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PEST Analysis Understanding "Big Picture" Forces of Change (Also known as PESTLE‚ PESTEL‚ PESTLIED‚ STEEPLE and SLEPT Analysis) PEST Analysis is a simple‚ useful and widely-used tool that helps you understand the "big picture" of your Political‚ Economic‚ Socio-Cultural and Technological environment. As such‚ it is used by business leaders worldwide to build their vision of the future. It is important for these reasons: • First‚ by making effective use of PEST Analysis‚ you ensure that what
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PEST analysis A PEST analysis is used to identify the external forces affecting an organisation .This is a simple analysis of an organisation’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. Political The first element of a PEST analysis is a study of political factors. Political factors influence organisations in many ways. Political factors can create advantages and opportunities for
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RIVERA‚ Ma. Elizabeth B. 2010140469 MGT200-1/BY01 1.) Develop a comparative PEST Matrix for the Philippines with another country (the US‚ any one of the BRIC economies or a SE Asian country). 2.) All information should be attributed properly to their source. Political Factor Government PHILIPPINES Unitary presidential constitutional republic Head of the state/chief executive is President elected by the citizen for a single six year term. Cabinet is appointed by the president. Oil Industry commission
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EXPLAIN THE PURPOSE AND BENEFITS OF PEST ANALYSIS. PEST analysis is used to evaluate the political‚ economic‚ social and technological influences that organizations might face when they are about to start a project. It provides external factors that organizations should take into consideration before they start the projects. In this case study‚ the UNISION used PEST analysis to investigate the external environment surrounding migrant workers; it helps UNISON to identify and understand the reasons
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What is PESTLE Analysis? Originally known as PEST Analysis‚ this is a macro environmental framework used to understand the impact of the external factors on the organization and is used as strategic analytical technique. PEST stands for "Political‚ Economic‚ Social‚ and Technological” factors. Francis Aguilar is referred to as the originator of this tool. He talked about ETPS – Economic‚ Technological‚ Political‚ and Social– as the four important factors for Scanning the Business Environment
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