FOCUSING MARKETING STRATEGY WITH SEGMENTATION AND POSITIONING Understanding Markets Strategy planning to narrow down the process - understand your customers Identify the market based on the marketing mix - 4 Ps Don’t just focus on the product‚ e.g.‚ Hallmark sells more than just greeting cards Generic markets: market with similar needs and sellers offering diverse to satisfy those needs Product market: market with very similar needs and sellers offering various close substitute ways of satisfying
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Marketing Management By Rishath.R 1-Anti Wrinkle * Segmentation. * Cosmetics and Skin Care * Anti Ageing Cream * Geographically * People with Wrinkles * Travellers. * Demographically * Age- 35 and above * Gender-F * Income level-25k-30k * Psycho graphically * Life Style Product‚ Value‚ Benefit. * Behavioural * Price -800/- 10g * Brand- AntiAgent * Benefit-Softer Skin. * Target * Working Professionals
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Telecom‚ Media & High Tech Extranet Making smartphones brilliant: Ten trends No.20 RECALL A publication of the Telecommunications‚ Media‚ and Technology Practice June 2012 Copyright © McKinsey & Company‚ Inc. 8 Making smartphones brilliant: Ten trends By: Venkat Atluri /// Umit Cakmak /// Richard Lee /// Shekhar Varanasi RECALL No.20 – A new era of personalized computing Making smartphones brilliant: Ten trends The top-ten trends that will shape the future of mobile
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Sony‚ Motorola‚ LG‚ Acer join Apple‚ HTC to focus on top-end smartphones in India KOLKATA/NEW DELHI: Once popular mobile phone brands Sony‚ Motorola and LG are joining the likes of HTC and Apple and focusing on the small but lucrative segment of high-value smartphones in the Indian market. The shift comes after multiple failed attempts to salvage market share in the fiercely-competitive feature phone and entry-level smartphone segments. These companies may have globally decided to move out of feature
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West Term Paper – Consumer Behavior on Smartphones TABLE OF CONTENTS Sl. # 1 2 3 4 5 6 7 8 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 9 10 11 12 13 TOPIC Abstract The Term – ‘Smartphone’ Evolution Of Smartphones Operating Systems Smartphones - Indian Context About The Project Objectives Of The Study Findings From The Study Preferred Brand Purchase Price Most Preferred Apps Most Preferred Attributes While Selecting Smartphones Major Influencers On Buying Decision Purchase
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The Worlds Smartest Smartphone Samsung has proven to be a top competitor in the Android market and it’s all thanks to their most notable and profitable device to date‚ the Galaxy SIII (GS3) (“GS3 Brings record profits”). The GS3 makes organization and simplicity available at the touch of the screen. The phone boasts some awe-inspiring and exclusive technology‚ the likes of which have never appeared in a phone before now. Though not without its flaws‚ including a “sometimes” accurate voice controlled
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A Priori Segmentation: Market segmentation which is not empirically based. It involves segmenting markets on the basis of assumptions‚ custom or hunches. A.C. Nielsen Retail Index: Provides consumer oriented and media research market intelligence from various sources. Accuracy: The ability of a measurement to match the actual value of the quantity being measured. ACORN: ACORN is a geo-demographic tool assisting business in understanding their target market. ACORN focuses on population location
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[pic] Segmentation Strategies Vodafone is the world’s largest mobile telecommunication network company‚ based on revenue‚ and has a market value of about £71.2 billion (November 2009). It currently has operations in 31 countries and partner networks in a further 40 countries. [pic] [pic] Vodafone owns 45% of Verizon Wireless‚ the largest wireless telecommunications network in the United States‚ based on number of subscribers. http://en.wikipedia.org/wiki/Vodafone Vodafone has
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recognition ..............................................................................1 - Image segmentation .............................................................................. 2 2. Relative work to region-based approach on image segmentation 2.1 Feature extraction approach ........................................................................... 2 2.2 Classification approach and segmentation results .........................................4 2.2.1 Supervised classification ..........
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Smartphone Industry Analysis Team 5 University of North Alabama MG 498-I01 Dr. Dennis Balch Team 5: Bradi Reader – Document Manager/Formatting and Editing Bailey Claunch – Industry Overview Kylie Corum – PESTEL Factors Kyle Stephenson – Porter’s Five Forces Matthew Vest – Sector/Strategic Groups Brantley Claunch – Current Issues Table of Contents Industry Overview 4 Smartphone Industry Analysis 4 Key Players 4 Smartphone Market Size 4 Growth Patterns 4 Customers 4 Suppliers 5 Factors Affecting
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