Swinburne Business School‚ Faculty of Business and Enterprise Unit Outline MKT60004 Marketing Planning Semester 1‚ 2014 Please read this Unit Outline carefully. It includes: PART A Unit summary PART B Your Unit in more detail PART C Further information Page 1 of 8 PART A: Unit Summary Unit Code(s) MKT60004 Unit Title Marketing Planning Duration One teaching period Total Contact Hours 36 hours Requisites: Pre-requisites Nil Co-requisites
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Higher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES (PULLBACKS) TARGET MARKET MARKETING STRATEGIES FINANCIAL PLANNING
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Running head: MARKETING PLAN 1 Marketing Plan Proposal – Vicki’s Pet Care Services Galore Vicki VanDreel Ottawa University MARKETING PLAN 2 Marketing Plan Proposal-Rationale The student writer is offering a marketing plan involving a
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Personal Marketing Plan ���� Vision Work plan Contingency plan Mission Strategic Alternatives SWOT Frame work of the marketing plan � Figure summarizes the main components of marketing plan. � Table of Content 1. Executive Summary 2. Vision 3. Mission 4. SWOT- analysis a. Strength b.Weakness c.Opportunity d.Threat Page 5 5 5 7 5. Market Strategy a. 9 Mission b.Marketing objectives c.Target Marketing d.Positioning � e.Strategy F.Marketing Mix i.Product II.Price III.place IV.Promotion
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Information Technology and Management Science & Engineering Lecture Notes in Information Technology‚ Vol.14 Marketing Plan for Li-Ning Product Expansion in UK Xin Zhang Dept. of Sports Economics ＆ Management‚ Wuhan Inst. of P.E . Wuhan‚ China Keywords: marketing Plan; expansion; Li-Ning Company Abstract. Through the analysis of UK market situation for Li-Ning Company. This paper makes a marketing strategy for Li-Ning product expansion in UK and also includes the financial forecast‚ evaluation and control
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Strategic Marketing Plan Table of contents 1. Executive summary………………………………………………………………………..1 2. Mission statement………………………………………………………………………….2 3. Goals and objectives……………………………………………………………………….2 4. Market segmentation strategy ……………………………………………………….3 4.1 Demographic segment………………………………………………………………………………………..3 4.2 Psychographic segment………………………………………………………………………………………5 5. Positioning strategy………………………………………………………………………..6 5.1 Identify possible competitive advantage……………………………………………………………
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www.FASTBusinessPlans.com RESTAURANT BUSINESS PLAN (COMPANY NAME) (COMPANY NAME) (STREET ADDRESS) (CITY‚ STATE ZIP CODE) (CREATION DATE) Here’s Your FAST Sample Business Plan This Restaurant Business Plan has been written to use a starting point for developing your own business plan. You are free to edit and use this business plan and its contents within your organization; however‚ we do ask that you don’t distribute this business plan on the web without explicit permission from us
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Melissa MacDonald Principles of Marketing Miracles Marketing Plan 1. Executive Summary 2. Strategic Objectives 3.1 Mission We are a non-profit child care facility that provides nurturing care while educating and allowing the children to develop their own personalities‚ while having still being able to be a child and have fun. Our facility will operate in ways to make it convenient and affordable for the parent‚ while not compromising the care their child will receive.
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New Collection Launch | Marketing Plan Prepared BY Said Hassan Amr Sawy Ahmed Samy Presented To Dr. Talaat Asaad Table of content 1. Cover 2. Table of content 3. Company overview 4. Brand explained 5. Key success Factors 6. Industry analysis 7. SWOT analysis 8. Customer analysis 9. Segment analysis 10. Market analysis 11. Marketing and promotion plan 12. Marketing STP 13. Positioning 14. Promotion strategy
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Consulting‚ he previously held marketing positions at Boyd Gaming‚ Santa Fe Gaming and Alliance Gaming. He holds a Masters Degree from the Cornell School of Hotel Administration. Developing the Casino Marketing Plan Andrew M. Klebanow Abstract This article stresses the need to develop and implement structured marketing plans. He discusses the benefits of formal planning and the challenges of developing a researched‚ realistic plan. An outline or framework for a casino marketing plan appears at the end. Keywords:
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