Echo Liu – 301132340 TA: Travis Mathieson Executive Summary This marketing plan focuses on the smartphone market in North America. It is based on an experiential image branding approach intended to generate awareness‚ long-lasting customer relationship‚ and brand loyalty comparable to that of competitors in North America. Currently‚ Nokia is the market leader in the global mobile industry‚ with great success excluding North America. The reason for that includes increased
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The history if the Smartphone In the early 200’s devices called the Smartphone began to appear. Smartphone’s have many of the same capabilities and features as handheld computers. Smartphone’s can send and receive email and even use the internet. Smartphone’s may also include features as digital cameras‚ digital music players‚ electronic games‚ and receivers for gps navigation. Many smart phones have features like a keyboard similar to that of a typewriter others have a touch screen. With a touch
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NOKIA Strategic Review NOKIA • • • • • • • • • • • • Current Situation Vision Mission Corporate Organization & Governance Objectives Driving Forces SWOT Strategic Issues Alternatives Recommendations Implementation Key Learning’s from the Case Study Nokia Overview • Multi-national telecommunications and software company • Founded in 1865 and incorporated in 1871 • Headquartered in Espoo‚ Finland • Publicly Traded LLC on Helsinki and NYSE (SYM:NOK) • Revenue of $16.8B‚ Market Cap $28B‚ P/E 8.4
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Smartphone Apps Go (Truly) Viral Smartphones are beginning to be a growing trend in modern society. In 2009‚ Citigroup launched a new banking application for iPhone users. This particular application allowed customers to check their account balances and pay bills from their mobile device. Due to security flaws‚ hackers could have easily had accessed the banking information for the 118‚000 customers who downloaded the application. However‚ Citigroup was able to discover the security flaw before
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Reading/composition April 8‚ 2012 Smartphones comparison Today with the development of technology we can own many cell phones or smartphones that are very modern and have many functions. I’m looking for a smartphone that I feel that phone is suitable for me. I consider 2 smartphones I choose. It’s the Apple iPhone 4S and the Samsung Galaxy S II. We will compare some features both of them such as: design‚ screen‚ processor and operating system so that I can choose a smartphones for me. The first thing
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McDonald’s – Business Strategy in India The starting point for McDonald’s India was to change Indian consumers’ perceptions‚ which Associated it with being ’foreign’‚ ’American’‚ ‘not knowing what to expect’ and ’discomfort with the New or different’ McDonald’s wanted to position itself as ’Indian’ and a promoter of ’family values and culture’‚ as well as being ’comfortable and easy’. Simultaneously‚ the brand wanted to communicate that‚ operationally‚ it was committed to maintaining a quality service
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Chapter 15 COMPANY SECURITIES 15.1 DEBENTURES This is a written acknowledgement of a debt owed by a company. Whilst it is possible for some debentures to be unsecured‚ those given to the bank will usually incorporate a fixed and / or a floating charge over the company’s assets. 15.2 FIXED CHARGE This is a charge which immediately encumbers specific assets of the company. Accordingly‚ the chargee’s (bank) consent would be required if the company is to deal with or dispose the assets
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Sony‚ Motorola‚ LG‚ Acer join Apple‚ HTC to focus on top-end smartphones in India KOLKATA/NEW DELHI: Once popular mobile phone brands Sony‚ Motorola and LG are joining the likes of HTC and Apple and focusing on the small but lucrative segment of high-value smartphones in the Indian market. The shift comes after multiple failed attempts to salvage market share in the fiercely-competitive feature phone and entry-level smartphone segments. These companies may have globally decided to move out of feature
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Nokia under Kairamo 1977-1988: Era of Growth Transformation from a paper and rubber concern to a major global electronics and telecom concern – RESTRUCTURING THE COMPANYS ORGANIZATION 1989 Nokia was influential in establishing the second generation network (2G) – allowed phones to work throughout Europe – INNOVATION / DIFFERENTIATION Nokias mergers and acquisitions activities – boosted revenues + adding valuable patents ‚ investments in R+D DIFFERENTIATION Nokia under Vuorilehto: Challenging Times
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NOKIA CASE STUDY - Irfan Mohammed -@02775411 There was a huge demand for Nokia phones in the year 1996‚ due to these the company could not handled their supply chain due to the rapid growth as they had lot of back orders piling up. During these period to tackle the problems‚ Nokia started a supply chain transformation process in which they created an integrated supply chain which linked suppliers‚ manufacturing plants‚ contract manufacturers‚ sales‚ logistics service providers‚ and the consumer
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