lives in these two countries. The smartphone segment is currently booming in the country due to the rising income levels and young population demographic. * Around 15.2 million smartphones were sold in India in 2012. This number is expected to reach 34-36 million in 2013. IDC expects a CAGR of 68.4% in the Indian smartphone segment until 2015. It expects the country to achieve total shipments of 81.5 million by 2015. This growth has already begun as smartphone shipments increased by around 75%
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is divided into two main strategic business units (SBUs): personal digital assistant (Blackberry smartphone and Playbook tablet) and software research and development (mobile e-mail processing system and apps). The worldwide demand for smartphones is fueling a tense business market‚Blackberry‚ HTC‚ Nokia‚ Iphone‚ Motorola‚ Microsoft‚ Samsung and Sony are the main players. ‘Underpinning smartphone growth is the rapidly shifting operating system landscape‚’ added Ramon Llamas‚ senior research analyst
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SAMSUNG VS NOKIA Contents : Samsung Nokia Samsung Vs Nokia Quality Strategy Conclusion SAMSUNG Samsung History : Samsung was founded by Lee Byung-chul in 1938 as a trading company.Over the next three decades the group diversified into areas including food processing‚ textiles‚ insurance‚ securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and ship building industries in the mid-1970s‚ these areas would drive its subsequent growth
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Forming Alliance with Local Retail Operators/Distributors Well Diversified Product Lines Business development in oversea market 2. Company Overview Xiaomi is a Chinese mobile phone company founded by Lei Jun in 2010. Mi phone was the first Smartphone Xiaomi Tech developed and launched to market in September 2011. The company also developed MIUI‚ a custom firmware for mobile phones‚ based on Android system.
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deconstruct how Apple has employed a variety of marketing techniques to understand its customers and deliver the iPhone to the global mass market. The iPhone has revolutionised the smartphone market through savvy customer driven product design and effective marketing. Bajarin (2011‚ p.1) suggests that with the global smartphone category projected to grow at 49.2% over the next five years‚ Apple faces the challenge of mitigating market share loss in an environment where competitors are now able to offer
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over 3 percent annually. In contrast‚ Nokia’s handset shipments were down 24 percent year-on-year to 82.7 million units‚ giving it a 22.5 percent share.¹ According to market research firm Strategy Analytics‚ only 14% of Nokia’s shipments were smartphones‚ in contrast to 34% for Samsung. This marks the first time since 1998 that Nokia has not been number one in the cell phone market. Ouch. I’LL HAVE THE TROUT In their classic 1981 book Positioning: The Battle for Your Mind‚ Al Ries and
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diluted the appeal of Blackberry as a brand. Despite XL Axiata’s findings‚ a Nielsen study claims that BBM is still the number one chat app in Indonesia. The study shows that 79 percent of Indonesian smartphone users use BBM for about 23 minutes a day‚ whereas only 57 and 30 percent of Indonesian smartphone users use WhatsApp and Line for only six and five minutes a day‚ respectively. Reference: XL Axis capital group Jakarta Axiata telecom review PT Indonesia
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Motion Company Profile Research In Motion Limited (RIM) was founded in 1984 and is headquartered in Waterloo‚ Ontario‚ Canada but has multinational operations with offices in North America‚ Asia-Pacific and Europe. The company is a leader in Smartphone and wireless technology and the parent company of BlackBerry products. RIM is involved in all aspects of its main product line from design through manufacturing and marketing wireless solutions geared toward providing a wireless voice and data solution
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Team Name SYNERGY Report Title Analysis of Business issues and strategic solutions of jot Team Members Sanjina Kowsar Mahmud Kazi Muhtashim Uddin Quazi Ayman Abedin University North South University Dhaka‚ Bangladesh 0 TABLE OF CONTENT Executive Summary………………………………………………2 1. Introduction………………………………………………………...3 2. Terms of Reference……………………………………………….3 3. Prioritization of Issues……………………………………………..4 4. Discussion of Issues & Recommendations……………………..5 4.1 Faults in New Flying
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Bich (Jane): 10296011 MID-TERM PROJECT NEW TREND IN E-COMMERCE: PHONEBLOKS I. Introduction Market overview Thanks to increasingly advanced technology development‚ explosion of smartphone usage during the past years has affected every side of life. Particularly in e-commerce‚ for example online retail industry‚ smartphone has had great influence on‚ directly motivating continuous innovation in this field. According to the IMRG Capgemini eRetail Sales Index‚ the online retail market was up by 20 per
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