future strategy forth. : In key areas listed below these are to: • Expand market presence into emerging markets with good intellectual property laws‚ namely India and Brazil‚ but not China. • Promote HTC at a younger market segment than existing Smartphone customers to date‚ focussing on its lower price compared to the Appleiphone. This will mean developing a new market niche‚ gaining first mover advantage and building long-term brand loyalty among consumers. • Develop and showcase new applications
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Product Strategy According to the smartphone market nowadays the level of competitiveness is very intense. Those major brands in the market such as iPhone and Samsung are trying to make their product outstand from other competitors. Therefore‚ in order for our business to gain some market share of this market‚ we apply for a product-differentiation strategy. Product-differentiation strategy makes Exoquip to put a good distance between our product and other existing competitor’s product. First
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http://www.abc.net.au/news/2013-09-04/nokia-microsoft-smartphone-apple-samsung-android-galaxy-apple/4934674 The company‚ which remains the world’s number two mobile phone maker behind Samsung but is outside of the top five in a smartphone market dominated by the likes of Apple and Samsung‚ has described the deal as "the best path forward". The company also announced the immediate departure of chief executive Stephen Elop‚ to be replaced in the interim by Risto Siilasmaa‚ Nokia’s chairman. Of
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NOKIA AND MICROSOFT JOIN FORCES IN SMARTPHONE WAR On the 11th of February 2011‚ Nokia Corporation announced the alliance with Microsoft Corporation‚ unveiling their aggressive strategy to challenge Google and Apple for domination of the hot smartphone market. In this strategic alliance‚ Nokia will use Microsoft’s mobile operating system (OP) Windows Phone on its smartphones. As per the deal‚ Windows Phone would replace Symbian as the primary OS on Nokia’s phones and Nokia would pay royalties to
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ENG 121 Crystal Cage December 11‚ 2010 * I. Introduction II. Smartphone A A. Price B. Screen Size C. Features D. Battery life E. Network III. Smartphone B A. Price B. Screen Size C. Features D. Battery life E. Network IV. Conclusion V. Reference In today’s world‚ the cell phone has become a necessary item. Over
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1.) In this week’s case study‚ two companies were shown to enable smartphone utilization to increase profits. The companies were able to reduce time spent managing resources‚ reduce man-hours both traveling to work sites and performing the job function‚ and improve overall quality of work. These improvements increased profitability by costing the companies less in man-hours‚ allowing them to downsize positions‚ and increasing the quality of the work to better service customers. The improvements
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market with the invention of smartphone BlackBerry in 1999. Their product line includes BlackBerry tablet‚ BlackBerry smartphone and software for business and services that connect people and content. Challenges faced BlackBerry who was once the market leader in the smart phone category started bleeding at an alarming rate with dominance of Apple’s iOS and Google’s android devices in the smartphone and tablet market. The market share of BlackBerry in the smartphone market fell to meager 6% for
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overview of the important mobile OS’s that are popular in the US. Advantages and disadvantages are analyzed within each mobile OS and will give an insight as to which mobile OS caters to a user’s or business need. This is done by evaluating the smartphone market (market share‚ hardware sales‚ etc.) and comparing each mobile OS to determine which one provides the best features and customization that’ll cater to each user’s needs. Overview of Mobile Operating Systems Today The purpose of this research
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The Viability of Mobile Applications as a Marketing Tool Introduction and Definition Mobile applications are software that run on Smartphones with the purpose of adding value to consumers smartphones‚ by increasing their phones functionality. Traditionally mobile applications were distributed with the intensions of acquiring direct revenue from either incorporating advertisements on the applications through the use of banners‚ or charging a download fee. In recent years the viability for apps to
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obscure Taiwanese firm that made personal digital assistants (PDAs) for other companies. HTC then transitioned into the fast growing smartphone category - high-end mobile phones that could do everything from e-mail to Internet surfing to playing digital video. Dedication to innovation and perseverance had elevated HTC into the world’s leading manufacturer of smartphones that ran Microsoft’s Windows Mobile operating system. Revenue had surged to $4.5 billion with sales in more than 70 countries. Historically
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