with sales. When it comes down to the big sales‚ most major carriers advertise the latest and most up to date smartphones. What is a smartphone exactly? It is a device that can provide the user to interact through a network of social and personal applications; all with a touch of a button. Almost everyone owns a cell phone and the majority of us own either an iPhone or an Android smartphone. What are the differences between the two? Does one phone perform better than the other? Which operating system
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ORGANIZATION By :- Toshit Garg GDGWI ID- 100183 1. Research In Motion Research in Motion Limited (RIM) is a Canada based telecommunication and a wireless equipment developing company mainly known for developing is world famous for its Blackberry smartphones and tablets. Waterloo‚ Ontario‚ Canada is where the company has its headquarters. In 22nd January 2012 RIM announced Thorsten Heins as its CEO‚ the founder Mike Lazaridis who was also the co-CEO with Jim Balsillie both stepped down from their posts
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2012‚ it has suffered a declining market share over the past five years due to the outpouring popularity of smartphones from companies like Apple (iPhone) and Samsung. Therefore‚ Nokia’s share price has significantly lowered from a US$40 in 2007 to under US$2 in mid-2012. After this huge downfall‚ Nokia decided to implement a strategic partnership with Microsoft in which Nokia smartphones will have Microsoft’s Windows Phone operating system within them‚ replacing Nokia’s previous operating system
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Primary data * Secondary data * Sampling * Sampling Technique * Sampling Size * Sampling Frame * Plan of Analysis CHAPTER-2 REVIEW OF LITERATURE * Review of Literature CHAPTER-3 PROFILE * Profile of Smartphone industry * Company profile * Apple * Samsung CHAPTER-4 DATA ANALYSIS AND INTERPRETATIONS CHAPTER-5 FINDINGS‚ SUGGESTIONS & CONCLUSION CHAPTER-6 BIBLIOGRAPHY & ANNEXURE LIST OF TABLES Table No | List Of Tables
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E-Commerce Website [tehcnojets.ru] final project Deniss Bogdanovs Alexander Sulin Dzhabrail Satuev 2013 Introduction Technojets.ru is the online-shop that sells new mobile and smartphones that specializes on the ones that are used before. It provides a good collection of high quality smartphones from leading companies. This online-shop got very low price for those who can’t afford new one or just don’t want to waste money for it. Some of these products are exclusive to Russian market
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Nokia is very good at that. The most attractive potential customers: smartphones are attracting all categories of customers now‚ and the market has widened considerably. Demand for smartphones is rising sharply in developing economies. Nokia has an advantage in these markets due to its strong presence. Price becomes one of the most important factors while choosing a Smartphone in these markets. Nokia’s cheaper smartphones to achieve substantial success in the developing world. A very small percentage
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背景提要 圖1：諾基亞2008-2012年股價 Nokia was the world’s largest vendor of mobile phones from 1998 to 2012. However‚ over the past five years it has suffered a declining market share as a result of the growing use of smartphones from other vendors‚ principally the Apple iPhone and devices running on Google ’s Android operating system . As a result‚ its share price has fallen from a high of US$40 in late 2007 to under US$2 in mid-2012. 圖2：諾基亞智慧型手機2007-2012年市佔率（每一點的數字待補） 要看圖說故事！例如：這段時間市佔率降了多少數字、多少百分比
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MKT 340 Marketing Research Project SAMSUNG & NOKIA TEAM FRESH Executive Summary This report was done to analyze and compare Samsung and Nokia with regard to their marketing strategies. This report draws attention to the fact that Nokia was once the market leader for cell phone industry however‚ the company have been constantly losing its market share year after year. Samsung on the other hand have been gaining market share and is considered to be the top player in this cell phone
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http://www.slideshare.net/Ravildjan/apple-samsung-marketing-strategy http://www.slideshare.net/mikeyfendick/apple-presentation-12915385 http://www.slideshare.net/smsricky/samsung-12065515 http://www.slideshare.net/ramtinreza/samsung-swot-analysis http://www.slideshare.net/danish1608/samsung-ppt-16143645 Новый TOP10 производителей смартфонов Нравится20 Класс18 Поделиться44 Твитнуть43 Нравится25 28 июля в 13:24‚ 243 858 просмотров Подписаться на рассылку × еженедельная ежедневнаяПодписатьсяОтписаться
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Contents Executive summary 2 1.0 Introduction 3 1.1 Research Objective 3 1.2 Research Question 3 1.3 Literature Review 3 1.3.1 Brand Positioning help Smartphone Company gain the market share 4 1.3.2 Apple use the brand positioning to gain the market share 4 1.3.3 Positioning strategy based on Competitors 5 1.3.4 Samsung uses the brand positioning to overtake the Apple to become the market leaders. 5 1.3.5 Samsung using the emotional branding to overtake Apple 6 Research method
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