EISSN 2277-4955 BUYING BEHAVIOR OF SMARTPHONE AMONG B SCHOOL STUDENTS Dr. Monica Sainy‚ Acropolis faculty of Management & Research Indore‚ monica.sainy1@gmail.com‚ ABSTRACT The purpose of the present paper is to explore different factors of consumer buying behavior in purchasing Smartphone’s and their preferences among B school students against the backdrop of demographic variable i.e gender. The present study used a sample of 200 actual consumers who had purchased the Smartphone’s within one year
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PESTEL analysis The forces in the external environment affect the way a business operates and the choices it makes to improve its performance. PESTEL Analysis for Apple Political factors • It is reported that in 2007 52% of sales were from countries outside America. Bad international relations might influence apple in a negative manner. • Apple produces its products outside America such as in China‚ political conflicts between America and such a country could lead to serious
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Smartphone Industry in 2013: Samsung’s Dilemma Case Analysis By Kunal Sharma 100410018 Strategic Management BUSI 4701-002 Basir‚ Nada Date: 03-05‚ 2015 Word Count: 1. To determine the industry attractiveness in the smartphone industry in 2013 we will need to use Porter’s five forces analysis. Threat of new entrants According to research‚ “many industry watchers had labeled mobile telecommunications as one of the most competitive industries in recent years.”(pg1) because the industry
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phone holders have been a necessity to keep you from picking your phone every time you would need it. Mounting a smartphone in a car should not be complicated. The Peterson Group‚ a Taiwan-based distributor of mobile phone accessories and laptop peripherals reports the increase of sales in car mounts all over Jakarta‚ Indonesia and Seoul‚ South Korea as more and more people are using smartphone mounts during road trips‚ on motorcycles and off roads. With an array of modular accessories‚ an individual
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In Smartphone Market‚ It’s Luxury or Rock Bottom By CHRISTOPHER MIMS Feb. 1‚ 2015 8:53 p.m. ET (WSJ) For Apple Inc. and Xiaomi‚ the Chinese smartphone maker often described as the “Apple of China‚” it is the best of times. For most of the companies’ competitors‚ not so much. In December‚ Xiaomi became the world’s most valuable tech startup‚ worth $46 billion. And last week’s blowout quarterly results for Apple were credited to just about everything—from consumers’ lust for big phones to Chief Executive Tim
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first time a smartphone has been priced at more $1000. Even though it was thought that such a high price tag would reduce the demand for the new iPhone‚ that doesn’t look like the case. This is the first time Apple had made radical changes since the introduction of iPhone 10 years back. Analysis of article: The above article along with some other related articles are used to analyze this article in a way that it reflects the topics that were taught in the classes so far. The analysis is formulated
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Questionnaire about student behaviour of Smartphone Name: ____________________ Year __ Semester __ Age: _____ Gender: _______ E-mail addresses: ____________________________________________ Phone number: _______________________ 1. Have you started using Smartphone? ( ) Yes ( )No 2. How many Smartphone do you have now? ( ) 1 ( ) 2 ( ) 3 ( ) more than 3 3. Which of the brand of Smartphone did you purchase last time? ( ) HTC ( ) Apple (
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Do Smartphones affect today’s society? According to Wikipedia ” A smart phone is a mobile phone built on a mobile operating system‚ with more advanced computing capability than a feature phone”(1). There are many types of smartphones but they all have one thing in common. They combine the performance of a cell phone and a computer. In America 42% of phone users have smartphones (foot). Based on this staggering statistics‚ smartphones has an incredible possibility of affecting today’s society
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In the article ¨Hooked on Our Smartphones¨ by Jane E. Brody‚ the author argues that men‚ women‚ and children spend too much time on smartphones‚ which takes time away from being social and spending time outdoors. She mentions that people are spending too much time “doing things that don’t really matter to us¨ (Brody 1). She adds on by saying a person she knows who visited New York spend the weekend “ communing with her many friends on facebook¨ (Brody 2) instead of touring the place. The author has
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Call on Smartphones Nokia’s Bad Call on Smartphones - WSJ.com http://online.wsj.com/article/SB1000142405270230438800457... 1 of 6 4/01/13 2:08 PM Dan Krauss for The Wall Street Journal Former Nokia designer Frank Nuovo says the company had prototypes that anticipated the iPhone. Noting Nokia’s History More photos and interactive graphics Nokia led the wireless revolution in the 1990s and set its sights on ushering the world into the era of smartphones. Now that the smartphone era has arrived
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