Supervisor: Livia Marian Department of Business Administration Examination number: 402966 Number of Characters: 55.272 Is Nokia’s performance in the Smartphone market affected negatively by marketing strategy decisions? Analysis of marketing strategy choice and implementation for Nokia Lumia in Europe Aarhus School of Business and Social Sciences April 2013 2 of 34 Table of Contents Abstract
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(121205) INTRODUCTION: A smartphone is a mobile phone built on a mobile computing platform‚ with more advanced computing ability and connectivity than a feature phone. The first smartphones mainly combined the functions of a personal digital assistant (PDA) and a mobile phone or camera phone. Today ’s models also serve to combine the functions of portable media players‚ low-end compact digital cameras‚ pocket video cameras‚ and GPS navigation units. Modern smartphones typically also include high-resolution touchscreens
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AUSTIN‚ Texas‚ January 20th‚ 2012 – The popularity of the Google Android smartphone operating system (OS) has increased significantly in the last few years. New iGR research shows that‚ at present‚ 47 percent of U.S. smartphone users have an Android device‚ followed by 24 percent who own/use an Apple
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also provide Internet services such as Web browsing‚ instant messaging capabilities and e-mail. What Is a Smartphone? A smartphone is considered to be the combination of the traditional PDA and cellular phone‚ with a bigger focus on the cellular phone part. These handheld devices integrates mobile phone capabilities with the more common features of a handheld computer or PDA. Smartphones allow users to store information‚ e-mail‚ install programs‚ along with using a mobile phone in one device. A
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A References……………………………………………………………………………….11 3 Problem Identification In order to retain and grow smartphone market share‚ how can Research in Motion adapt its product strategies to control the next generation of their consumer target market segments‚ while strengthening their enterprise markets? Case Findings a) Facts Research in Motion (RIM) pioneered the development of the smartphone market in 1998 with the BlackBerry‚ positioned in government and enterprise target markets. Recognized
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An Introduction To Modern Mobile Operating Systems by Haroon Q Raja on May 14‚ 2011 13 Comments Over the past decade‚ smartphones have taken the world by storm and recently‚ tablets have entered into the arena as well. These mobile devices are having a significant impact on our lives and are in fact redefining the way we access information and communicate with others. This is due to not only the hardware but the specialized software that these devices run and most importantly‚ their operating
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HTC Corporation © MarketLine Page 2 HTC Corporation Company Overview COMPANY OVERVIEW HTC Corporation (HTC or "the company") is engaged in the research‚ development and manufacture of smart handheld mobile devices. The company offers smartphones based on Android and Windows Phone operating systems. The company operates in the Americas‚ Europe and Asia Pacific. It is headquartered in Taoyuan‚ Taiwan and employed 16‚746 people as of March 31‚ 2012. The company recorded revenues of NT$465
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this article is evaluate how Apple’s iphone reinvented the smart phone industry by bringing down former market leaders like Nokia and Sony Ericsson. SUMMARY The article is mainly about the preliminary problems which are faced by mobile and smartphone manufacturers during the 90’s such as imperfect hardware accessibility and deficiency in understanding of the product grouping. Sony Ericssion and Nokia were both the market leaders in the mobile phone industry. When Apple penetrates into the market
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Teltai (Taiwan) Limited XCAL-Mobile SmartPhone Solutions Teltai (Taiwan) Ltd. 1 June 2011 Accuver Optimization Solutions Teltai (Taiwan) Ltd. 2 June 2011 Accuver Optimization Solutions Teltai (Taiwan) Ltd. 3 June 2011 XCAL-Mobile SmartPhone Solution Business requirement SmartPhone users are key revenue generating subscribers for an operator Android will reach a market share of 50% of the smartphone market in 2015‚ according to iResearch (Computex – 24
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Industry Analysis The article “Google and Lenovo: Motonovo” discusses Google’s acquisition of Motorola Mobility and then the sale of Motorola’s handset business to Lenovo. Google wanted to enter the smartphone market and did so by acquiring Motorola. Google’s main objective was to get its hands on the firm’s vast portfolio of patents‚ which it needed to defend its Android OS. However‚ after only 19 months‚ Google realized how bitterly competitive that market was and the fact that keeping up sales
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