of sales on R&D. It recently opened the new R&D offices in North Carolina and Taipei to extend products’ features and functions. This may enforce their core competence from other competitors. * Variety product line: HTC believes that smartphones shouldn’t be made for all. HTC provides variety of products every year‚ and this may satisfy different consumer groups. * Running Android and Windows operating system: Android phone occupied 40% market share worldwide‚ and is expected to take
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HTC manufactured smartphones for branded handset companies‚ and established a tight relationship with them. These companies include the five leading telecom companies in Europe‚ four largest in America‚ and numerous fast-growing telecommunication companies in Asia. However‚ due to the price competition and cost control within OEM industry. As a result‚ the yearly gross profit was decreasing. In order to change the situation‚ in June 2006‚ HTC introduced its first smartphone and started creating
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Surviving The Shakeout Robin Abraham‚ Daniel Alvarez‚ Brent Goldman‚ and Craig Vieregg BEM 106 – Competitive Strategy‚ Spring Term June 4‚ 2008 iPhone: iPhone: Surviving the Shakeout 1 Table of Contents 1 Executive Summary............................................................................................................. 3 2 History ................................................................................................................
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telecommunications started to became HTC’s customers (PhoneArena Team‚ 2008). In 2009‚ HTC began to develop its devices based on Android‚ and one year later‚ Windows operating systems. In 2011‚ HTC released its smartphones under its own brand name: HTC. In recent years‚ due to the pressure of competitive smartphone market‚ HTC developed a Group_A Page 1 HTC case synopsis Touch series phones. This series has a nice appearance‚ and more importantly‚ the TouchFLO operating system which is more convenient
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phones have exploded and have begun to make the landline in some countries obsolete. “Smartphones” have become the common term for mobile phones with specific extra feature offerings such as text-based web browsing and a QWERTY keyboard. Because the smartphone is still relatively young and constantly being innovated‚ there is no clear consensus on how to define what phone is a smartphone or not. The smartphone industry will be extremely significant as to how the entire voice communication industry’s
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Nokia Smartphone Strategy Nokia is a world renowned telecommunications corporation that connects over 1.3 billion people. Nokia’s mission is simple: Connecting People. Their goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. The company started out producing wood pulp and paper‚ the most influential communication technology in history‚ in Finland in 1865. By the 1960’s Nokia is a booming business with large production of rubber
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Levels of Product Differentiation in the Global Mobile Phones Market The sixth product level called compliant product is a connecting element between the physical product characteristics and the strategy of the producer company Stanimir Andonov* The article discusses the differentiation among the product offers of companies working in the global markets‚ as well as the strategies which they use and could use in that respect. The main idea of the paper is that the principle “differentiate or
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com/2009/09/28/app-world-will-be-crucial-for-RIM-as-smartphone-space-heats-up/ Grewal‚ L Leader-Post. (n.d.). Analysts pessimistic about RIM ’s market share. Retrieved 10 22‚ 2009‚ from Business : http://www.leaderpost.com/business/story.html?id=2033215 NPD Group Perez‚ M. (n.d.). BlackBerry Maker Pushes For Mainstream. Retrieved 10 22‚ 2009‚ from Information Week: http://www.informationweek.com/news/personal_tech/blackberry/showArticle.jhtml?articleID=220200247 Reardon Reardon‚ M. (n.d.). Market to be dominated by smartphones and low-cost
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Internationalization drivers of Nokia Here presented are the main factors causing Nokia to internationalize after its own market was saturated. Push factors: - A penetration level of 70% in the existing saturating markets motivated Nokia to expand business elsewhere. - The 1990 Crisis in Finland made the real GDP and exports drop‚ unemployment rose. - Exports to former crucial areas (Soviet Union) dissolved due to the fall of the berlin wall‚ causing German reunification and independence
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Recession affected the powerful company. Google’s stocks suffered during the recession in 2008 at $307.65 a share but they managed to pull it back up to $619.98 a year later by introducing the all new web browser‚ Google Chrome‚ and their first smartphone called the G1 for T-Mobile. Their stock grew a little in value over the past three years and was at $707.38 on December 31st of 2012. * Google’s revenue was actually not affected by the recession and continued to grow since 2008. Their revenue
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