and telecommunication equipment company. It is headquartered in Ontario‚ Canada and employs more than 17‚000 people. It is famous as the production of the tablet and BlackBerry smartphone." (Research In Motion Ltd.‚ 2012) With the increasing competition in the telecommunication industry and the development of smartphone technologies‚ more and more corporations enter into the mobile phone industry. RIM Ltd. is now in a dilemma of how to attract customers and recapture the market share to be the
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NOKIA CASE STUDY Presented by: Rica Beloy Co-Presentors: Karla Psalms Magno Dalsa Maamon Leo Masucol Brief History of Nokia In 1871 Frederick Idestam opened his second mill on Nokianvirta river which gave the name Nokia Ab in 1871. Nokia began with making paper-incidentally one of the first communication technologies. In 1898‚ Eduard Polon founds the Finnish Rubber Works‚ which later becomes Nokia rubber business ‚ making everyrhing from galoshes to tires. In 1912‚ Arvid Wickstrom
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to white collars and fulfills their needs with their featured phones. As the smartphones demands increases and the demographic users
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Blackberry from the inside and out would give a more complete and accurate details as to how the organization handle such factors . Research in Motion ‚as we’ve all know is the creator of Blackberry smartphones ‚4 excels in hardware and user interface design. And just like the iOS smartphone operating system is exclusive to Apple hardware‚ the BlackBerry OS is exclusive to phones created by Research in Motion. This means much better stability‚ consistency and reliability across all aspects of
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Samsung Smartphones | Managerial Economics Assignment | | By Group A5Abhimanyu AnchaAkshya PuriAniruddha KulkarniHiten BachaniRahul AgrawalSai Sundeep | | | Contents DETERMINANT OF DEMAND/SUPPLY 2 Product Type 2 Factors Affecting Demand 2 Price Elasticity of Demand 3 Nature of Demand of the Product 4 LAW OF DIMINISHING MARGINAL UTILITY 5 Diminishing Marginal Utility in case of Samsung smart phones: 5 Consumer Surplus 6 REVENUE MODEL OF SAMSUNG SMARTPHONES: 8 ANALYSIS
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4 Value Proposition 4 Customer relationships 5 Channels 5 Customer segments 5 Business Model Assessment: 5 Customer value proposition – Samsung 6 2. What are Samsung’s Dynamic Capabilities (30 marks) 8 3. How Samsung re design a Smartphone‚ creating a Blue Ocean and making smart phones available to the masses at breakthrough price points (40 marks) 9 The Four Steps of Visualizing Strategy 9 Visual awaking 9 Visual exploration 10 Visual strategy fair 10 Visual communication
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Cited: http://www.hongkiat.com/blog/future-smartphone-features/ http://bits.blogs.nytimes.com/2012/11/07/daily-report-the-smart-device-future/?_r=0 http://itlog.net/content/first-smartphone http://businesstoday.intoday.in/story/pros-and-cons-of-buying-a-tablet-smartphone-or-ultrabook/1/188057.html http://www.insidebusiness360.com/index.php/pros-and-cons-of-using-smart-mobile-devices-for-your-business-16394/
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development costs of mobile and wireless broadband to offset all the profits. 8.1.2 Growth Stage DiGi Smartphone Devices are in the growth stage which means that‚ the smartphone devices are attracting consumers to buy and led to increasing of sales. However‚ competitors such as maxis‚ celcom‚ u-mobile may join into the market due to profitable. So‚ in the growth stage‚ DiGi will make a lot smartphone device promotion in order to expand in the market share. 8.1.3 Maturity Stage The product of
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25 April‚ 2013 To Mr. Reaz Hafiz Lecturer Faculty of B.B.A Southeast University Banani‚ Dhaka-1213 Subject: Thanks giving letter to the respective faculty member. Dear Sir‚ We are the student of B.B.A (30th batch) of Southeast University & also from the group named “Fresco”. We are really happy to have such a presentation of challenging and interesting like this presentation & also thanks to you for making us worthy for corporate. Our topic is “Marketing Plan for iPhone”. We have
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SYNOPSIS 1. TITLE: “Factors responsible for Brand switching from Samsung to Nokia in smartphones in Indore region ”. 2. BRIEF OVERVIEW: 15 years ago‚ having a mobile phone was considered a luxury‚ but now it is a very common commodity. Just look around and you will see someone talking on a mobile phone. This device has become an integral part of our life. It is very interesting to see how the mobile handset market has evolved from ten years before to what it is now. What is even more
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