Primary data * Secondary data * Sampling * Sampling Technique * Sampling Size * Sampling Frame * Plan of Analysis CHAPTER-2 REVIEW OF LITERATURE * Review of Literature CHAPTER-3 PROFILE * Profile of Smartphone industry * Company profile * Apple * Samsung CHAPTER-4 DATA ANALYSIS AND INTERPRETATIONS CHAPTER-5 FINDINGS‚ SUGGESTIONS & CONCLUSION CHAPTER-6 BIBLIOGRAPHY & ANNEXURE LIST OF TABLES Table No | List Of Tables
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Nokia is very good at that. The most attractive potential customers: smartphones are attracting all categories of customers now‚ and the market has widened considerably. Demand for smartphones is rising sharply in developing economies. Nokia has an advantage in these markets due to its strong presence. Price becomes one of the most important factors while choosing a Smartphone in these markets. Nokia’s cheaper smartphones to achieve substantial success in the developing world. A very small percentage
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MKT 340 Marketing Research Project SAMSUNG & NOKIA TEAM FRESH Executive Summary This report was done to analyze and compare Samsung and Nokia with regard to their marketing strategies. This report draws attention to the fact that Nokia was once the market leader for cell phone industry however‚ the company have been constantly losing its market share year after year. Samsung on the other hand have been gaining market share and is considered to be the top player in this cell phone
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http://www.slideshare.net/Ravildjan/apple-samsung-marketing-strategy http://www.slideshare.net/mikeyfendick/apple-presentation-12915385 http://www.slideshare.net/smsricky/samsung-12065515 http://www.slideshare.net/ramtinreza/samsung-swot-analysis http://www.slideshare.net/danish1608/samsung-ppt-16143645 Новый TOP10 производителей смартфонов Нравится20 Класс18 Поделиться44 Твитнуть43 Нравится25 28 июля в 13:24‚ 243 858 просмотров Подписаться на рассылку × еженедельная ежедневнаяПодписатьсяОтписаться
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Contents Executive summary 2 1.0 Introduction 3 1.1 Research Objective 3 1.2 Research Question 3 1.3 Literature Review 3 1.3.1 Brand Positioning help Smartphone Company gain the market share 4 1.3.2 Apple use the brand positioning to gain the market share 4 1.3.3 Positioning strategy based on Competitors 5 1.3.4 Samsung uses the brand positioning to overtake the Apple to become the market leaders. 5 1.3.5 Samsung using the emotional branding to overtake Apple 6 Research method
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industries‚ the smartphone industry is rapidly changing and highly Competitive‚ new and distinctive products are being developed continuously‚ and released almost weekly. For this reason‚ the landscape of the market can change dramatically from one year to the next‚ or even from one month to the next. It is also a relatively young industry and especially in the United States‚ some of the major players today hardly existed ten years ago. The predecessors of today’s smartphones are yesterday’s personal
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first place? We are living in a digital world. With smartphone or other types of portable devices‚ we can easily communicate with friends‚ read latest news‚ check emails‚ listen to music and watch videos on-the-go. According to comScore Mobilens’ report‚ 133.7 million people in the U.S owned smartphones (57 percent mobile market penetration) during the three months ending in February‚ up 8 percent since November. In October‚ 2010‚ smartphone market penetration was only 29.7%. With the importance
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Blackberry‚ Apple’s iPhone and a myriad of smartphones running Google’s Android. Nokia’s Symbian operating system is showing its age compared to these newer smartphone offerings. During 2010 Nokia went from 36.6% of the mobile phone market to 27.1%. In the fourth quarter of 2010 Nokia’s Symbian OS was replaced by Android as the most widespread platform (Nagamine‚ 2011). The top three competitors to Symbian are beginning to take a serious bite of Nokia’s smartphone market share. Table 1 below shows a comparison
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pressure to reinvent itself for a world where mobile devices are the animating force in technology‚ rather than personal computers. The company’s $7.2 billion deal for Nokia’s phone units is an attempt to catapult the company up the ranks in the smartphone market‚ which has been dominated by more established players‚ like Apple and Google. Microsoft has agreed a deal to buy Nokia’s mobile phone business for 5.4bn euros ($7.2bn; £4.6bn). Nokia will also license its patents and mapping services
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Factor: 1.296‚ Available online at: www.erpublications.com Consumer Behavior towards Usage of Smartphone (In Rohtak City) Sudha Rani1‚ Neeta Sharma2 1‚2 Student of M. Phil.‚ Department of commerce‚ MDU‚ Rohtak‚ Haryana ABSTRACT Purpose: Despite the rapidly growing competition‚ the study of consumer behavior is very important. The aim of this paper is to analyze the consumer preference for brand of Smartphone (in Rohtak city) and second‚ to determine whether there is a significant difference between
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