Telecom‚ Media & High Tech Extranet Making smartphones brilliant: Ten trends No.20 RECALL A publication of the Telecommunications‚ Media‚ and Technology Practice June 2012 Copyright © McKinsey & Company‚ Inc. 8 Making smartphones brilliant: Ten trends By: Venkat Atluri /// Umit Cakmak /// Richard Lee /// Shekhar Varanasi RECALL No.20 – A new era of personalized computing Making smartphones brilliant: Ten trends The top-ten trends that will shape the future of mobile
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thus being ahead or at least keeping up with competitors is vital. Question 2: Brief report on the smartphone market in South Africa 2.1 The market Market Size The market is inclusive of all users in the smartphone market in South Africa. The mini case-study has highlighted that an estimate of 16.3 million at the end of 2013 (WorldWideWorx) Relevant segment Sizes Market growth The growth of smartphones has infiltrated up to 31% of the population.
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2 1 Google‚ Inc. & Motorola Mobility Holdings‚ Inc. A Non-‐Horizontal Merger & Acquisition Case Maastricht University School of Business and Economics Maastricht‚ 04 April 2012 Name: Gregor Hohls ID: i6001867 Study: International Business Economics Course: International Competition Policy Course Code:
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employees across 120 countries and sells in over 150 countries.4 Nokia was the world’s largest mobile phone manufacturers from 1998 to 2012‚ but its market share has significantly declined in the past five years due to intense competition in the smartphone market by RIM’s BlackBerry‚ Google’s Android-based devices‚ and most importantly‚ the Apple’s iPhone.2 Nokia’s stock price dropped over 92% from its high of almost US$40/share at the end of 2007 to only about US$3/share in 2012. Since 2011‚ Nokia
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segmentation Geographic segmentation 3 20 20 21 21 22 23 26 Smartphone shipments by region Feature phone shipments by region 28 30 Competitive positioning of key players An oligopolistic industry structure: Top 10 handset vendors by shipments The top 10 vendors by segmental revenues 32 32 32 The top 10 handset vendors Drivers of the handset industry Ever increasing demand resulting in increased shipments Growing smartphone demand fuels growth Increasing mobile broadband subscriptions
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Mobile Operating Systems (Mobile OS) Introduction: A mobile operating system‚ also called a mobile OS‚ is an operating system that is specifically designed to run on mobile devices such as mobile phones‚ smartphones‚ PDAs‚ tablet computers and other handheld devices.Much like the Linux or Windows operating system controls your desktop or laptop computer‚ a mobile operating system is the software platform on top of which other programs can run on mobile devices. The operating system is responsible
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needs changed as more and more people were purchasing smartphones. (Woyke‚ 2011) Smartphones fulfill the consumers need for information‚ power‚ and not to mention the prestige. Nowadays everyone has a smartphone and your considered prehistoric if you do not own one yourself. Since then Moto has smartened up (and the pun was completely intentional!). The Motorola Droid line of smartphones is considered to be one of the most popular Android smartphone out there. According to data recorded by AdMob which
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Problems at Nokia Nokia‚ considered to be the pioneer in smartphones and a global leader in the mobile phones market‚ started to face severe challenges to its dominance in the smartphone market in 2007. The problems came mainly in the form of competition from the new mobile operating systems that entered the market like iOS and Android. Nokia had started the smartphone business and had been the leader since the release of its smartphone OS Symbian in 1997. But the release of Apple’s revolutionary
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1. In which ways do smartphones help these companies be more profitable? To what extent are improvements in performance coming from revenue increases or cost reductions? Provide several examples from the case. For CPS Energy‚ smartphones helped the become more profitable by reducing manual labor. Improvements in performance come from the employee satisfaction; a happy employee is a productive employee. For Lloyd’s Construction‚ smartphones helped them track employee breaks and find fuel-efficient
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could power iPhones for ’weeks ’ - News - Ninemsn (2011). Available at: [http://news.ninemsn.com.au/article.aspx?id=8395133]. Australian IT (2011). Apple ’s iPhone leads Australia ’s huge smartphone growth. Available at: [http://www.theaustralian.com.au/australian-it/apples-iphone-leads-australias-huge-smartphone-growth/story-e6frgakx-1226021287594]. Australian IT (2011). Vodafone Australia class action gathers momentum. Available at: [http://www.theaustralian.com.au/australian-it/telecommunicat
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