telecommunications started to became HTC’s customers (PhoneArena Team‚ 2008). In 2009‚ HTC began to develop its devices based on Android‚ and one year later‚ Windows operating systems. In 2011‚ HTC released its smartphones under its own brand name: HTC. In recent years‚ due to the pressure of competitive smartphone market‚ HTC developed a Group_A Page 1 HTC case synopsis Touch series phones. This series has a nice appearance‚ and more importantly‚ the TouchFLO operating system which is more convenient
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phones have exploded and have begun to make the landline in some countries obsolete. “Smartphones” have become the common term for mobile phones with specific extra feature offerings such as text-based web browsing and a QWERTY keyboard. Because the smartphone is still relatively young and constantly being innovated‚ there is no clear consensus on how to define what phone is a smartphone or not. The smartphone industry will be extremely significant as to how the entire voice communication industry’s
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Business Planning and Change Management Samsung has taken over the electronic world and is currently the number one‚ consumer electronic brand and has revolutionised the smartphone. Since its inception in 1969‚ Samsung has successfully transitioned from an analogue driven product line to a cutting-edge and award winning digital innovator that Is currently the world’s manufacture of mobile phones. With worldwide overall product sales of $US 200 billion‚ over 75‚000 employees and a global network
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Nokia Smartphone Strategy Nokia is a world renowned telecommunications corporation that connects over 1.3 billion people. Nokia’s mission is simple: Connecting People. Their goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. The company started out producing wood pulp and paper‚ the most influential communication technology in history‚ in Finland in 1865. By the 1960’s Nokia is a booming business with large production of rubber
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Levels of Product Differentiation in the Global Mobile Phones Market The sixth product level called compliant product is a connecting element between the physical product characteristics and the strategy of the producer company Stanimir Andonov* The article discusses the differentiation among the product offers of companies working in the global markets‚ as well as the strategies which they use and could use in that respect. The main idea of the paper is that the principle “differentiate or
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com/2009/09/28/app-world-will-be-crucial-for-RIM-as-smartphone-space-heats-up/ Grewal‚ L Leader-Post. (n.d.). Analysts pessimistic about RIM ’s market share. Retrieved 10 22‚ 2009‚ from Business : http://www.leaderpost.com/business/story.html?id=2033215 NPD Group Perez‚ M. (n.d.). BlackBerry Maker Pushes For Mainstream. Retrieved 10 22‚ 2009‚ from Information Week: http://www.informationweek.com/news/personal_tech/blackberry/showArticle.jhtml?articleID=220200247 Reardon Reardon‚ M. (n.d.). Market to be dominated by smartphones and low-cost
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Market Position of Blackberry 2009 The BlackBerry is a wireless handheld device introduced in 1999 as a two-way pager. In 2002‚ the more commonly known smartphone‚ BlackBerry was released‚ which supports push e-mail‚ mobile telephone‚ text messaging‚ internet faxing‚ web browsing and other wireless information services. It is an example of a convergent device. Developed by the Canadian company Research In Motion (RIM)‚ it delivers information over the wireless data networks of mobile phone service
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Recession affected the powerful company. Google’s stocks suffered during the recession in 2008 at $307.65 a share but they managed to pull it back up to $619.98 a year later by introducing the all new web browser‚ Google Chrome‚ and their first smartphone called the G1 for T-Mobile. Their stock grew a little in value over the past three years and was at $707.38 on December 31st of 2012. * Google’s revenue was actually not affected by the recession and continued to grow since 2008. Their revenue
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differences there are between the love people have for consumers technology and real life. “Liking” probably comes from the social website‚ Facebook‚ which is mentioned as ”commercial culture’s substitute for loving”‚ and shows the obsession with the smartphones‚ internet and other things that helps the construction of our façades‚ an obsession that probably is more dangerous than its good. Some of the things that damage us are the emotions and feelings‚ and these are quite capable of making a lot of people
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Research in Motion Porter’s Five Forces Threat of New Entrants * Moderate The ability for brand new competitors to emerge is very low. The smartphone industry is very technologically intensive. This means that a brand-new entrant would require a significant amount of money to build a comparative technological product in order to compete with RIM’s technology. No man or woman in their right mind would attempt to design and manufacture such an expensive product for such a competitive industry
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