INTRODUCTION HTC Corporation‚ formerly High Tech Computer Corporation‚ is a Taiwan-based manufacturer of smartphones founded in 1997. The company initially made smartphones based primarily on Microsoft ’s Windows Mobile software‚ but in 2009 it began to shift its focus away from Windows Mobile devices to devices based on the Android operating system. HTC is also a member of the Open Handset Alliance‚ a group of handset manufacturers and mobile network operators dedicated to the advancement of the
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with sales. When it comes down to the big sales‚ most major carriers advertise the latest and most up to date smartphones. What is a smartphone exactly? It is a device that can provide the user to interact through a network of social and personal applications; all with a touch of a button. Almost everyone owns a cell phone and the majority of us own either an iPhone or an Android smartphone. What are the differences between the two? Does one phone perform better than the other? Which operating system
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2012‚ it has suffered a declining market share over the past five years due to the outpouring popularity of smartphones from companies like Apple (iPhone) and Samsung. Therefore‚ Nokia’s share price has significantly lowered from a US$40 in 2007 to under US$2 in mid-2012. After this huge downfall‚ Nokia decided to implement a strategic partnership with Microsoft in which Nokia smartphones will have Microsoft’s Windows Phone operating system within them‚ replacing Nokia’s previous operating system
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背景提要 圖1：諾基亞2008-2012年股價 Nokia was the world’s largest vendor of mobile phones from 1998 to 2012. However‚ over the past five years it has suffered a declining market share as a result of the growing use of smartphones from other vendors‚ principally the Apple iPhone and devices running on Google ’s Android operating system . As a result‚ its share price has fallen from a high of US$40 in late 2007 to under US$2 in mid-2012. 圖2：諾基亞智慧型手機2007-2012年市佔率（每一點的數字待補） 要看圖說故事！例如：這段時間市佔率降了多少數字、多少百分比
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MKT 340 Marketing Research Project SAMSUNG & NOKIA TEAM FRESH Executive Summary This report was done to analyze and compare Samsung and Nokia with regard to their marketing strategies. This report draws attention to the fact that Nokia was once the market leader for cell phone industry however‚ the company have been constantly losing its market share year after year. Samsung on the other hand have been gaining market share and is considered to be the top player in this cell phone
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http://www.slideshare.net/Ravildjan/apple-samsung-marketing-strategy http://www.slideshare.net/mikeyfendick/apple-presentation-12915385 http://www.slideshare.net/smsricky/samsung-12065515 http://www.slideshare.net/ramtinreza/samsung-swot-analysis http://www.slideshare.net/danish1608/samsung-ppt-16143645 Новый TOP10 производителей смартфонов Нравится20 Класс18 Поделиться44 Твитнуть43 Нравится25 28 июля в 13:24‚ 243 858 просмотров Подписаться на рассылку × еженедельная ежедневнаяПодписатьсяОтписаться
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first place? We are living in a digital world. With smartphone or other types of portable devices‚ we can easily communicate with friends‚ read latest news‚ check emails‚ listen to music and watch videos on-the-go. According to comScore Mobilens’ report‚ 133.7 million people in the U.S owned smartphones (57 percent mobile market penetration) during the three months ending in February‚ up 8 percent since November. In October‚ 2010‚ smartphone market penetration was only 29.7%. With the importance
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Contents Executive summary 2 1.0 Introduction 3 1.1 Research Objective 3 1.2 Research Question 3 1.3 Literature Review 3 1.3.1 Brand Positioning help Smartphone Company gain the market share 4 1.3.2 Apple use the brand positioning to gain the market share 4 1.3.3 Positioning strategy based on Competitors 5 1.3.4 Samsung uses the brand positioning to overtake the Apple to become the market leaders. 5 1.3.5 Samsung using the emotional branding to overtake Apple 6 Research method
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industries‚ the smartphone industry is rapidly changing and highly Competitive‚ new and distinctive products are being developed continuously‚ and released almost weekly. For this reason‚ the landscape of the market can change dramatically from one year to the next‚ or even from one month to the next. It is also a relatively young industry and especially in the United States‚ some of the major players today hardly existed ten years ago. The predecessors of today’s smartphones are yesterday’s personal
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Blackberry‚ Apple’s iPhone and a myriad of smartphones running Google’s Android. Nokia’s Symbian operating system is showing its age compared to these newer smartphone offerings. During 2010 Nokia went from 36.6% of the mobile phone market to 27.1%. In the fourth quarter of 2010 Nokia’s Symbian OS was replaced by Android as the most widespread platform (Nagamine‚ 2011). The top three competitors to Symbian are beginning to take a serious bite of Nokia’s smartphone market share. Table 1 below shows a comparison
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