pressure to reinvent itself for a world where mobile devices are the animating force in technology‚ rather than personal computers. The company’s $7.2 billion deal for Nokia’s phone units is an attempt to catapult the company up the ranks in the smartphone market‚ which has been dominated by more established players‚ like Apple and Google. Microsoft has agreed a deal to buy Nokia’s mobile phone business for 5.4bn euros ($7.2bn; £4.6bn). Nokia will also license its patents and mapping services
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External analysis How can a smartphone company use external analysis to gain competitive advantage? 1. Apply 5 forces model for the smartphone industry According to Hill and Jones‚ the five forces model serves the purpose to identify opportunities and threats in the external business environment‚ by analysing “competitive forces” (Hill & Jones‚ 2012‚ p. 42). Once created by Michel E. Porter this particular framework functioned as a useful tool for managers to approach the external analysis
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and sellers of different products Oligopoly- a market structure in which there are few firms and firms take the response of other firms into account Smartphone- Monopolistic Competitive Many competing firms in the SmartPhone market All products are differentiated Samsung‚ Sony-Ericsson‚ HTC‚ Nokia‚ are just a few of the brands of Smartphones Mobile OS- Oligopoly 3 main firms in mobile operating system market Android OS (Google) Windows (Microsoft) iOS (Apple) All firm decisions
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share of the global smartphone market decline in the January-March quarter‚ as its shipment grew at the lowest rate in its history‚ research firm Strategy Analytics said in its quarterly industry report. Apple’s market share fell to 18% from 23% in the same period a year earlier” (http://online.wsj.com/news/articles/SB10001424127887324474004578445712299078452) Opportunities -Increasing growth of Smartphone and tablet markets (There is a high demand for tablets and Smartphones globally‚ as they are
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Electronics in collaboration with Oculus VR. The Gear VR is a unit itself which contains the high field of view lenses as well as a custom Inertial Measurement Unit (IMU) for rotational tracking. The Gear VR will be connected to a smartphone via micro-USB. The smartphone must be a compatible Samsung Galaxy device that acts as the headset’s display and processer. The Gear VR also includes a touchpad and back button on the side. There is also a proximity sensor to detect when the headset is
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What’s the best mobile OS: iOS‚ Android‚ Windows Phone 8? When choosing a laptop or PC‚ your decision is essentially between Windows or Mac OS X but while you choosing mobile you have various options for mobile os. Smartphone makers take it in turns to trump each other for storage‚ processor speed and camera megapixels‚ but it’s the largely software - the mobile OS - that makes the biggest difference to your everyday use. We’re not talking about just the interface. It’s the features the software
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DWO Project Report: Nokia 2012 Contents Executive Summary................................................................................................................................... 2 List of figures ............................................................................................................................................. 3 1. Introduction .............................................................................................................
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Apple -Brief history -Business perspective -Products -Past problems -Diversification -Current product portfolio -Revenue overall company performance -Profit -ROA -Stock Price (template for product portfolio) Year -Introduce Smartphone Industry -Google -RIM Competitors- introduce figures -Samsung -Target Market -Marketing mix -Describe products -Functions -Packaging -History -Design -Price -Appearance -Distribution Apple Store -Promotion -Ads‚ Symbols‚ differentiate
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and Apple are the two biggest smartphone companies with a combined market share of more than half the global smartphone market. Every year both the companies bring in new innovations in their smartphones‚ which greatly increases their smartphone sales. But in today’s market where there is cut throat competition it is given that each company will try to outdo the other in every possible manner. Hence I would like to discuss the fierce battle raging between these smartphone giants-Samsung and Apple. Apple
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Form 20-F 2010 Nokia Form 20-F 2010 As filed with the Securities and Exchange Commission on March 11‚ 2011. UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington‚ D.C. 20549 FORM 20F ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31‚ 2010 Commission file number 113202 Nokia Corporation (Exact name of Registrant as specified in its charter) Republic of Finland (Jurisdiction of incorporation) Keilalahdentie
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