References: Foresman C‚ August 2012‚ “Apple owns US smartphone market while Samsung dominates worldwide”‚ Available at http://arstechnica.com/apple/2012/08/apple-owns-us-smartphone-market-while-samsung-dominates-worldwide/ (access on 11 October 2012). Valich T‚ March 2008‚ “Samsung Celebrates 70th Birthday”‚ Available at http://www.tomsguide.com/us/samsung-birthday
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Improvements of future smart phones As it’s said before‚ smart phones are full of potential. With the increasing growth of customers’ appetite‚ these little digital machines are evolving rapidly to benefit people. More functions will be integrated into smartphones. 2.1 Gaming experience It’s believed that the gaming experience will be greatly improved in next few years. Gamers will be able to experience what we are experiencing on PCs where a FPS game is involved with high-resolution graphical display
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Multi-Channel Marketing Strategy * Selling direct and indirect * Emergence of Online Multi Channel Marketing is using a variety of marketing channels to reach a customer. The major objective for this is making it easy for the consumer to buy from them in whatever way is most appropriate. This allows companies to reach their consumers in a number of ways. Area is increasingly dramatically and many companies who do not adapt this multi-channel market will fall behind the market particularly
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reasons: it is impossible for the mobile phone market including the smartphone market to reproduce high growth‚ and China’s smartphone market shows signs of decline. According to data released by China Academy of Telecommunication Research of MIIT‚ the domestic mobile phone market accumulated shipments of 293 million units in January-August 2014‚ down 24% as opposed to 396 million units a year earlier‚ including 254 million smartphones (down 11.3% yr-on-yr). Besides‚ the tablet PC market apparently stopped
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lives in these two countries. The smartphone segment is currently booming in the country due to the rising income levels and young population demographic. * Around 15.2 million smartphones were sold in India in 2012. This number is expected to reach 34-36 million in 2013. IDC expects a CAGR of 68.4% in the Indian smartphone segment until 2015. It expects the country to achieve total shipments of 81.5 million by 2015. This growth has already begun as smartphone shipments increased by around 75%
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is divided into two main strategic business units (SBUs): personal digital assistant (Blackberry smartphone and Playbook tablet) and software research and development (mobile e-mail processing system and apps). The worldwide demand for smartphones is fueling a tense business market‚Blackberry‚ HTC‚ Nokia‚ Iphone‚ Motorola‚ Microsoft‚ Samsung and Sony are the main players. ‘Underpinning smartphone growth is the rapidly shifting operating system landscape‚’ added Ramon Llamas‚ senior research analyst
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SAMSUNG VS NOKIA Contents : Samsung Nokia Samsung Vs Nokia Quality Strategy Conclusion SAMSUNG Samsung History : Samsung was founded by Lee Byung-chul in 1938 as a trading company.Over the next three decades the group diversified into areas including food processing‚ textiles‚ insurance‚ securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and ship building industries in the mid-1970s‚ these areas would drive its subsequent growth
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Forming Alliance with Local Retail Operators/Distributors Well Diversified Product Lines Business development in oversea market 2. Company Overview Xiaomi is a Chinese mobile phone company founded by Lei Jun in 2010. Mi phone was the first Smartphone Xiaomi Tech developed and launched to market in September 2011. The company also developed MIUI‚ a custom firmware for mobile phones‚ based on Android system.
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over 3 percent annually. In contrast‚ Nokia’s handset shipments were down 24 percent year-on-year to 82.7 million units‚ giving it a 22.5 percent share.¹ According to market research firm Strategy Analytics‚ only 14% of Nokia’s shipments were smartphones‚ in contrast to 34% for Samsung. This marks the first time since 1998 that Nokia has not been number one in the cell phone market. Ouch. I’LL HAVE THE TROUT In their classic 1981 book Positioning: The Battle for Your Mind‚ Al Ries and
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Motion Company Profile Research In Motion Limited (RIM) was founded in 1984 and is headquartered in Waterloo‚ Ontario‚ Canada but has multinational operations with offices in North America‚ Asia-Pacific and Europe. The company is a leader in Smartphone and wireless technology and the parent company of BlackBerry products. RIM is involved in all aspects of its main product line from design through manufacturing and marketing wireless solutions geared toward providing a wireless voice and data solution
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