Factor: 1.296‚ Available online at: www.erpublications.com Consumer Behavior towards Usage of Smartphone (In Rohtak City) Sudha Rani1‚ Neeta Sharma2 1‚2 Student of M. Phil.‚ Department of commerce‚ MDU‚ Rohtak‚ Haryana ABSTRACT Purpose: Despite the rapidly growing competition‚ the study of consumer behavior is very important. The aim of this paper is to analyze the consumer preference for brand of Smartphone (in Rohtak city) and second‚ to determine whether there is a significant difference between
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most influential‚ creative and leading players in global telecommunications with an n increasing influence in the industry’s future (HTC quietly billion‚ 2012). HTC’s portfolio includes smartphones and tablets powered by the Android and HTC Sense™ operating systems (HTC Annual Report‚ 2010). Focusing on smartphone market; devoting to innovation and design in the mobile phone industry; and committing to develop exceptional technology and products to cater for the diverse and exceed needs of users are
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External analysis How can a smartphone company use external analysis to gain competitive advantage? 1. Apply 5 forces model for the smartphone industry According to Hill and Jones‚ the five forces model serves the purpose to identify opportunities and threats in the external business environment‚ by analysing “competitive forces” (Hill & Jones‚ 2012‚ p. 42). Once created by Michel E. Porter this particular framework functioned as a useful tool for managers to approach the external analysis
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and sellers of different products Oligopoly- a market structure in which there are few firms and firms take the response of other firms into account Smartphone- Monopolistic Competitive Many competing firms in the SmartPhone market All products are differentiated Samsung‚ Sony-Ericsson‚ HTC‚ Nokia‚ are just a few of the brands of Smartphones Mobile OS- Oligopoly 3 main firms in mobile operating system market Android OS (Google) Windows (Microsoft) iOS (Apple) All firm decisions
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share of the global smartphone market decline in the January-March quarter‚ as its shipment grew at the lowest rate in its history‚ research firm Strategy Analytics said in its quarterly industry report. Apple’s market share fell to 18% from 23% in the same period a year earlier” (http://online.wsj.com/news/articles/SB10001424127887324474004578445712299078452) Opportunities -Increasing growth of Smartphone and tablet markets (There is a high demand for tablets and Smartphones globally‚ as they are
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Real Sense 3D depth camera fitted into smartphone The real sense is introduced in 3D that included into the camera and the 3D defines the depth for camera which will fit into the smartphones this defines the new technology in real sense 3D for cameras. In the latest Intel announced the version of its 3D depth camera which is small and thin enough to be fitted into smartphone with 15.2cm where real sense sensor can be used to detect hand and head movements and makes it possible to change the focus
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Electronics in collaboration with Oculus VR. The Gear VR is a unit itself which contains the high field of view lenses as well as a custom Inertial Measurement Unit (IMU) for rotational tracking. The Gear VR will be connected to a smartphone via micro-USB. The smartphone must be a compatible Samsung Galaxy device that acts as the headset’s display and processer. The Gear VR also includes a touchpad and back button on the side. There is also a proximity sensor to detect when the headset is
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What’s the best mobile OS: iOS‚ Android‚ Windows Phone 8? When choosing a laptop or PC‚ your decision is essentially between Windows or Mac OS X but while you choosing mobile you have various options for mobile os. Smartphone makers take it in turns to trump each other for storage‚ processor speed and camera megapixels‚ but it’s the largely software - the mobile OS - that makes the biggest difference to your everyday use. We’re not talking about just the interface. It’s the features the software
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DWO Project Report: Nokia 2012 Contents Executive Summary................................................................................................................................... 2 List of figures ............................................................................................................................................. 3 1. Introduction .............................................................................................................
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Apple -Brief history -Business perspective -Products -Past problems -Diversification -Current product portfolio -Revenue overall company performance -Profit -ROA -Stock Price (template for product portfolio) Year -Introduce Smartphone Industry -Google -RIM Competitors- introduce figures -Samsung -Target Market -Marketing mix -Describe products -Functions -Packaging -History -Design -Price -Appearance -Distribution Apple Store -Promotion -Ads‚ Symbols‚ differentiate
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