Blackberry smartphone. The term BlackBerry refers to a line of wireless handheld devices and services designed and marketed by BlackBerry Limited‚ formerly known as Research In Motion Limited (RIM). Target Markets: Its target markets are Business professionals who opt for high security text messaging and E-mails. Productivity of BlackBerry and why it has Targeted the business professionals: During the early 2000s‚ Research in Motion’s BlackBerrys were the most popular smartphones in the world;
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Samsung races ahead of competition in Indian smartphone war with 40% share Samsung has left its competitors‚ including Nokia‚ far behind in the smartphone war in India as it captured more than 40% share in the first quarter of 2012‚ a study revealed. Korean manufacturer Samsung‚ already the leader in the smartphones segment in India‚ has gained 40.4% share between January and March. Samsung’s closest competitor‚ Nokia held 25.5% of the market share and BlackBerry maker Research In Motion had
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leadership in today’s mobile phone markets. Stagnation in the handset market generally‚ in which Nokia has long been dominant‚ has presented a mammoth challenge‚ and it has encountered stiff challenges in the smartphone market‚ which is the only subsector that saw healthy growth in 2009. In smartphones‚ Nokia has fallen behind in technology‚ its Symbian operating system now showing its age. However‚ the fight-back has long been a Nokia speciality. In the 1990s‚ it was caught unprepared as new ‘clamshell’
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to the Android operating system‚ it also planned to use Motorola to make its own‚ better smartphones and tablets. One-third of the 4‚000 jobs lost will be in the United States. The company plans to leave unprofitable markets‚ stop making low-end devices and focus on a few cellphones instead of dozens‚ said Dennis Woodside‚ Motorola’s new chief executive‚ in a rare interview. "We’re excited about the smartphone business‚" said Mr. Woodside‚ who previously led Google’s sales and operations for the
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References: eMarketer (2012)China’s mobile market [online] available from Xiaomi Phone 2 review: high-end specs in a surprisingly affordable package iiMedia Research: 2012 Q3 China’s smartphones market report[online] available from 2012 China’s mobile phone users reach 330 million [online] available from David A.Aaker‚ Damien McLoughlin (2007). Strategic Market. Management (European ed.). John Wiley & Sons‚ Ltd. 11 Appendix Similar product
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Running head: HTC CORPORATION 1 HTC CORPORATION INSHA SHAH UNIVERSITY OF AKRON Running head: HTC CORPORATION 2 HTC AT A GLANCE HTC Corporation (originally High Tech Computer Corporation) is a smart phone manufacturer founded in 1997 and based in Taiwan‚ as an outsourcing company. HTC Corporation prides itself on offering open source mobile phones which are easy for both developers and users‚ and has quickly established its reputation as a leading company behind many of the markets
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services and support for Radio Frequency‚ optoelectronics‚ fiber-optics‚ testing and measurement equipment. As the mobile devices industry is transitioning into the 4G LTE network‚ the radio-frequency components produced by Inari are widely used in smartphones and tablets. Thus‚ it created an earnings boost for Inari as the RF segment contributed 50% to the group’s revenue. An addition to that would be Amertron’s products consisting of optoelectronics and fiber optics (R&D and manufacturing) which highlights
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strategic alliance “A strategic alliance is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. This form of cooperation lies between Mergers & Acquisition and organic growth.” Partners may provide the strategic alliance with resources such as products‚ distribution channels‚ manufacturing capability‚ project funding‚ capital equipment‚ knowledge‚ expertise‚ or intellectual property. The alliance is a cooperation or collaboration which
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providers who can easily leave them hanging‚ like in bottle neck productions. The report came from Wayne Lam who analyzed that these leaves Samsung with a bigger advantage over all other smartphone manufacturers. http://www.youmobile.org/blogs/entry/Samsung-s-Biggest-Competitive-Advantage-against-other-smartphone-vendors?utm_medium=referral&utm_source=pulsenews The Galaxy S3 has been an overwhelming success for Samsung with a 10.4% market share in Q3 2012 http://seekingalpha.com/article/1307381-samsung-innovation-leads-to-opportunities
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conceivably be selected as market target to be reached with distinct Marketing Mix. Smartphones went from being a luxury and became an everyday tool for executives‚ students‚ employees and even for those who do not need even 50% of the capacity of these magnificent examples phones. Thus‚ thanks to overcrowding and the entry into force of Google’s Android operating system‚ 27% of cell phones on the market in 2011 will be smartphones. We’ve known for a while that Android was ahead of the competition‚ but
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