Project Report Attributes That Customer prefer in buying Smartphone BYVivek Barad Aditya Chandra Table of Contents 1. EXECUTIVE SUMMARY ..................................................................................................... 4 1.1 Major Findings ................................................................................................................. 4 1.2 Observations ..................................................................................
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clips from the first-person point of view. With the press of a button‚ the camera begins recording‚ and light in the shape of a halo indicates to others that the glasses are active. Once the recording is completed‚ it’s sent wirelessly to the user’s smartphone to be added to their “Snapchat Memories.” The announcement of Spectacles is a bold move after the failure of Google’s “Glass” wearable technology‚ which garnered much attention in 2013. When first introduced‚ Google Glass was heavily ridiculed;
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GRID…………………………………………………………. 13 INTRODUCTION Nokia‚ one of the leading handset manufacturers‚ is losing market share in developing and developed markets whereas total handset market is expected to grow by $222 bn. by 2013 (appendix 4). Appearance of smartphone market and rapid adoption of the latest technology by the competitors such as Apple‚ Samsung etc. has lit Nokia’s platform on fire in the developed market and threatened its dominance in the developing markets. Nokia has been great at turnaround
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consumer’s perspective‚ we are always looking for ways to present ourselves favourably to the public – whether we do it consciously or unconsciously. Some consumers want to be perceived as the “Geeky Gadget”‚ always on the rise to own the top notch smartphones (need for uniqueness‚ P. 161). This is also a good example of how this consumer engages in impression management‚ P. 122‚ to positively maintain his or her public image. The way a person seeks to pursue their ideal self may play an important role
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example of a communication phenomenon in modern times than the sociocultural evolution that has been brought on by the advent of the mobile telephone. Beginning with the bulky‚ primitive models of the past and continuing on with todays advanced smartphones‚ this communication phenomenon has not only had a significant impact on the urban lifestyle‚ it has also reshaped the urban landscape. Small group communication‚ a subfield within the broad field of communication‚ has been changed significantly
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Executive Summary Sony Mobile Communications is a multinational mobile phone company and is a subsidiary of Sony Corporation. Problem Recognition Chart 1: Smartphone Operating Sales in Q4 2011 [pic]Source: Gartner 2011 Sony has been developing solid phones for more than a decade now‚ however‚ it has not been very successful in the smart phone industry. Referring to Chart 1‚ Sony only has 5% of the market share of the smart phone sales during 4th quarter of 2011. The lack of market share is
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BlackBerry Limited‚ formerly known as Research In Motion Limited (RIM)‚[3][4] is a Canadian telecommunication and wireless equipment company best known to the general public as the developer of the BlackBerry brand of smartphones and tablets‚ but also well known worldwide as a provider of secure & high reliability software for industrial applications and Mobile Device Management (MDM). BlackBerry’s software and hardware products are used worldwide by various government’s agencies and by car makers
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last quarter‚ bringing total subscribers to 72 million (Connors‚ 2013). This happened primarily because Blackberry is falling to woo customers with its products. For example‚ Blackberry introduced the new Z10 smartphone‚ but instead of selling satisfying numbers of the new Z10 smartphones‚ Blackberry sold 3.7 million of its old cellphone inventories. The cost of producing the Z10 is not covered with the revenue Blackberry is producing. Another factor is the lack of innovation at Blackberry (Hessman
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Marketing communications Individual assignment Nowadays‚ smartphone become comme to everyone ‚it become a needs even elderly may have one.Everyday you may see a situation that all people are using thire phone on chating with whatsapp‚ watching movie or playing some apps busily.I am going to introduce a product which being the trend and it may even transcend Iphone---Samsung galaxy S2 LTE version. Samsung Electroniss is a brand from Korea that include many electronis product but not
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Just five years ago‚ “BlackBerry” was virtually synonymous with “smartphones.” It was well on its way to becoming a generic trademark‚ like Kleenex or Band-Aid‚ that would seemingly forever be associated with its entire sector. “For many‚ the Blackberry is a must-have gadget‚ a wireless hand-held computer that can send e-mail and make phone calls”. Today‚ however‚ Research In Motion Ltd. (RIM)‚ the maker of BlackBerry smartphones‚ is a financial basket case that has come to symbolize just how turbulent
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