Discussion Question Set #1 – iPhone at Apple (25 points) Lenny Allegretti 1. Which accounting method best reflects the economic reality? Put another way‚ which accounting numbers – the GAAP or non-GAAP numbers best reflects economic reality? [10 points] Economic reality can be defined as the overall outlook of the economy at a certain point in time. This outlook includes factors such as interest rates‚ politics‚ and speculation. In its Q4 financial results Apple reported both GAAP and non-GAAP
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Financial Resources 9 8.5 Product Portfolio 10 8.6 Overall Growth Strategy 10 9. Conclusion 10 10. References 10 11. Annexures 11 1. Introduction This paper explores the strategic actions that HTC can adopt in order to become a leading smartphone company in the world. The paper will define the concept of strategic action and then follow the analytical process depicted in heading 3 below to identify strategic actions required for HTC to achieve its vision. The analysis will however be preceded
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Introduction For this case study‚ we will be looking into the mobile phone sector in China. As of April 2012‚ there are 1023.7 million mobile phone subscribers of which 250 million of them are smartphone users. In recent years‚ two market players have grown tremendously amidst the very saturated smartphone market. They are Apple and Xiaomi. This paper will compare and analyze both similar and different marketing strategies that have been undertaken by both companies to achieve the phenomenal success
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booking app that has shot to fame in the last couple of years. We chose this company as it is one of the hottest start-ups in South East Asia. 1.1 Background of the organization GrabTaxi is a company that makes a smartphone app that allows users to book a taxi using their smartphones. It was founded in Malaysia in 2012‚ by Anthony Tan. Anthony was a student at Harvard and realised the issues in booking taxis in his home country‚ Malaysia‚ after talking to some people. He was inspired to come up
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the idea to call his company Nokia Ab in 1871. Since then‚ Nokia has tried its hand at everything from wood pulp and generating electricity‚ to rubber boots‚ tyres‚ and of course mobile phones. The company may have been caught off-guard by the smartphone revolution in 2007‚ but along the way the company helped to pioneer much of the technology we take for granted in the phones of today‚ such as the world’s first satellite phone call‚ the first 3G phone and the first mobile phone game. 1993 - Nokia
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Research Design On ANALYSIS OF THE SALES DECLINE OF NOKIA IN COMPARISON WITH SAMSUNG TABLE OF CONTENTS |S. NO. |TITLE |PAGE NUMBER | |1 |Introduction | | |2 |Statement of the problem
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anytime and anywhere. Iphone has been in the name of smartphones. It can be treat as a new cultural artefact and the latest medium of modern culture‚ it changes our way of communication‚ social connection‚ and having an iphone seems to be a lifestyle. The new forms of communication IPhone is a mobile phone with Internet capabilities‚ it is improtant for people so they can keep in touch with each others anywhere. However‚ most of smartphone are Internet capabilities‚ iphone different with other
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Study: BlackBerry’s Rise In Brand Power (RIM vs. Apple) 10/14/2009 Team D.A.N.N- Neil Raj‚ Adriana Ng‚ Dave Clason‚ Nike Kim Problem: NEIL RIM does not currently have the product strategies in place to keep a consistent stranglehold upon the Smartphone market with tougher competition coming. MKTG 1102 David Wan Key Findings: NIKE Apple iPhone iPhone users are very satisfied. The iPhone users we surveyed report very high levels of satisfaction with the product. They are using its features
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completely different product. The 4S and 4 may look the same from the outside‚ but you have no idea what is going on inside. In this short yet informative letter‚ I will showcase the main features that iPhone 4S has and iPhone 4 does not. What is a smartphone without a (video) camera? iPhone 4S is special in that it films in full 1080p HD with optional video stabilization. This is a higher definition than most commercially available video cameras. And when you are finished filming your friend doing a
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In this the era of technology it would seem choosing a Smartphone should be an easy decision‚ but in fact it is not. One of the reason we have such difficulty choosing a Smartphone is because there are several to pick from. Second our life styles determines which best suit our needs. I took this opportunity to ask a couple of my friends to let me borrow their Smartphone’s for a few hours so‚ I could make a comparison between the Android by Google and the iPhone by Apple. Now many comparisons have
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