ssHow to Increase Sales in Retail with Market Basket Analysis Marko Svetina‚ Jože Zupančič Merkur d.d. C. na Okroglo 7‚ Naklo‚ Slovenia marko.svetina@merkur.si University of Maribor‚ Faculty of Organizational Sciences Kidričeva cesta 55a‚ Kranj‚ Slovenia joze.zupancic@fov.uni-mb.si Abstract: This paper investigates market basket analysis as an important component of analytical CRM in retail organizations. It presents the case of the company Merkur d.d.‚ Slovenia‚ a trading company dealing in items
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slow process. To avoid‚ or at least to lessen such drawbacks‚ computerized sales system must have been implemented. A computerized sales system is a combination of software and hardware that captures orders‚ records data‚ and displays or prints receipts. It links the cashier and customer to an entire network of information‚ handling the transactions between the customer and establishment‚ and maintaining updates on sales activities of the company. A business that handles large volumes of detailed
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August 2012 IJMT Volume 2‚ Issue 8 ISSN: 2249-1058 __________________________________________________________ MANAGING SALES WORKFORCE DIVERSITY Dr. Meenakshi Handa* Ms. Jyoti Kukreja** __________________________________________________________ Abstract The relevance of sales personnel in any organization has forever been unquestioned as they deliver the ultimate quality of buying experience to the end consumer. Unfortunately though‚ their position is still devoid of respect
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ROLE OF TECHNOLOGY IN SALES MANAGEMENT Technology is an absolute need we cannot escape from. Let’s just say‚ it has a very big role in most aspects of our lives. In other words‚ it answers most of Mankind problems. Across centuries technology evolves. The importance of technology is aiming for comfort of use in whichever form it is. It always directs for easiness in life. Take the mobile technology for example. The faster the world is moving‚ the more hi-end the features are offered. Laptop
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Relationship and Trust in Sales Process Nowadays‚ the goal of selling shifts from just give the product to customer to craft the best solution and bring value for customer‚ through the relationship and trust that are already built by salesperson with the potential buyer‚ which could be a competitive advantage‚ especially for companies that offer products or services in highly competitive markets‚ the relationship and trust become key differentiators that are hard to match and even harder for rivals
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Manager Subject: Sales Manager Skymation‚ Inc. has been experiencing fantastic growth for the past year. The introduction of its new product‚ StarDuster‚ has had salespeople working double-time. In fact‚ the company’s overall sales have jumped an average of 60 percent per month‚ because of the added exposure StarDuster has given to all of the company’s products. Lester Mews is the vice president of sales. Lately‚ he spends most of his time interviewing and hiring new sales reps. After adding
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ORDER AND SALES SYSTEM OF BIANO’S PIZZA Project Title INTRODUCTION: Ordering system through out the world has relied on pens and papers. Problems suchas missing orders and information sent to the wrong place arise. Furthermore‚ some could not be able to handle the massive volume of orders. Under the old manual ordering systems‚ it takes up too much time to process. Real time ordering and improved efficiency has been the focus of entrepreneurs. As with many business scenarios‚ getting rid of paper
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Contents I. Introduction 3 II. The Body 5 1. The marketing communication mix 5 1.1. Personal selling 6 1.2. Sale Promotion 6 1.3. The relationship between communication mix’s elements 8 2. Understanding of buying behavior 9 2.1. Stimulus 10 2.2. Process 15 2.3. Respond 17 3. Environmental and managerial forces affecting personal selling for Ginvera products in Vietnam 19 3.1. External Environmental factors 19 3.2. Internal Managerial factors 23 4. Main types
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held in their stock. This discrepancy is due to vague and poor return policies provided to management‚ e.g. field sales reps would customize return policies that is difficult to monitor and may drastically deviate from other sales reps’ policies. (2) Answer Question 1‚ but from the standpoint of an individual interested in marketing. From the marketing standpoint‚ i.e. field sales representatives‚ they tend to favour less on procedural controls for the reason of wanting/needing the flexibility
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Pierre Chandon‚ Brian Wansink‚ & Gilles Laurent A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary
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