Meaning of Sales Promotion Every businessman wants to increase the sale of goods that he deals in. He can adopt several ways for that purpose. You might have heard about “lakhpati bano”‚ “win a tour to Singapore”‚ “30% extra in a pack of one kg”‚ “scratch the card and win a prize” etc. You might also have seen gifts like lunch box‚ pencil box‚ pen‚ shampoo pouch etc. offered free with some products. There are also exchange offers‚ like in exchange of existing model of television you can get
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Session 11 D o N ot Promotion‚ Sales Management‚ Direct Marketing& P.R July 24‚ 2012 • Direct marketing • Interactive marketing • Word-of-mouth marketing • Personal selling D o N ot C • Advertising • Sales promotion • Events and experiences • Public relations and publicity op y Modes of Marketing Communications op y What is Sales Promotion? D o N ot C Sales promotions consist of a collection of incentive
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to be done. Most importantly‚ technology in combination with the principles of business applicants‚ data communications‚ shapes the future for decades to come. Point-of-Sales system offers a wide selection of features to improve control of your business and save time spent on inventory‚ purchasing and accounting. Point of sale (POS) systems is electronic systems that provide businesses with the capability to retain and analyze a wide variety of inventory and transaction data on a continuous basis
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Chapter 1 INTRODUCTION Background of the study Point of Sale and Inventory System is a process wherein the business could monitor the movements of the products as well as the sales transactions. It is important for the company to take account inventory of the products as well as the sales. Inventory refers total amount of goods and/or materials contained in a store at any or factory at any given time (Inventory‚ 2011) Even though technology is available‚ still many companies use manual system.
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Advantage and Disadvantage of Sales Force Automation. SFA is one of the applications of information technology to support the process in sale functions (Buttle. 2006). Managers and salespeople were require to use SFA technology in marketing actions such as use computer and telecommunication technology in their sale or promotion actions (Morgan et al. 2001). Some organizations believe the SFA means adding fax machines‚ automate the sales process by prepare the salesperson with a laptop‚ cell phones
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Advantage Food & Beverage Sales Representative – Lennon Barretto A. Problem/Opportunity Issue Statement - 10 Marks i) Who is the Decision Maker? (In analyzing the case you put yourself in the decisions maker’s role and try to figure what you would do in his/her position.) ii) What is the main problem(s) or opportunity(s) that you (as the decision maker) must deal with? iii) Why is this issue important and how urgent is it? iv) Provide any sub-issues that are relevant to the case. v) Who are the
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Dell Computers Sales Function Paper Week One MKT-445: Sales Tools and Strategies The company chosen is Dell Computers. Dell is a computer sales-oriented company that began in 1984 by Michael Dell in Austin‚ Texas. Dell Computers focuses on customer satisfaction. This does not stop at the final purchase of a computer. This satisfaction started with the idea and the design‚ manufacturing‚ packaging‚ the sale‚ and continues with the technical support after the sale has been made. Without the
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After-sales services: A rising revenue model? Posted On May 16th‚ 2009 By Srabani Sen When Sinee Electronics shifted base from Thane to Delhi‚ it installed 16 UPS and four inverters to run its office. A popular brand‚ which provided both UPS and inverters‚ was very prompt in delivering the products and installing them. Not only that‚ the two servicemen who had visited the site to install the machines‚ spent a full day in explaining the On the other hand‚ good customer service often isn’t good
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revenues. The accountant adopts the procedure of recognizing revenues at the time a certain critical event takes place. The sales (or accrual) basis is the most widely used method for recognizing revenues. Revenues are assumed to be earned at the time the sale is made‚ even though the cash may not have been collected from customers. For companies that produce to open stock‚ the sale is the critical event for revenue recognition. Even though value is added to goods through the production process‚ these
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Pro Audio Sales Agent Program 1. Major Facts / Major Problems: - The program is an administrative nightmare at retail level - Retailers have problems in delivering the product -many dealers were spending time training customers and later losing them to other dealers. -there were errant sales agents working against the retail price -the product image of PSX-360 was on the verge of damage because of the new plan. 2. Possible Solutions: Solution A: Control the retail price of electronic‚ and
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