Dana Knor Composition II 23 March 2011 Ad Analysis: Skyy Vodka She gets home from a long day of school and work‚ but she’s ready to throw some heels on and go out for a drink. Skyy vodka is a product intended to quench the thirst of an individual that’s ready to have an alcoholic drink‚ but still maintain the classy appeal. It’s slender‚ sleek look gives it a refreshing appeal that attracts a wide spectrum of customers. Skyy Vodka advertisements are featured in many magazines and are particularly
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being sold in two totally different ways. An ad for Skyy Vodka can be found in both Cosmopolitan and Maxim magazine. Each ad is similar‚ yet they have very different pictures and tactics due to the very different audiences. By interpreting the ads in Cosmopolitan and Maxim‚ respectively‚ we can compare and contrast the techniques used to grab the audiences¡¯ attention and persuade them to buy the product. After examining the Skyy Vodka ad from Cosmopolitan‚ a few key details were noticeable.
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One thing that can be very telling in the magazine world is advertising and who they need to appeal to. The two ads that of choice that will be analyzed is the Pinnacle Vodka from the women’s magazine and Courvoisie from the men’s magazine. Even thought these are both French hard alcohols‚ it is interesting to see how gender has a big impact on how the different types of alcohol are advertised and how they target a certain gender. In this essay evaluation it will be prevalent to see how these
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Separation of the Components of Vodka using Fractional Distillation Fractional distillation‚ also known as rectification or fractionation‚ is common in industrial usage‚ not only for simple mixtures of two components (such as alcohol and water in fermentation products‚ or oxygen and nitrogen in liquid air) but also for highly complex mixtures such as those found in coal tar and petroleum. The purpose of fractional distillation is to separate a mixture of two miscible liquids (liquids that mix
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Dr.Pepper Ten VS. Skky Vodka (Better title in progress) Advertisements now days are vastly different from what they were years ago‚ and that has everything to do with our culture changing. What used to be “not okay” or “vulgar”‚ is now not such a big deal. Such as using women in advertisements posed in promiscuous ways‚ in order to grab the attention of viewers. In order to capture the attention of a target group of consumers businesses are using sexual appeal‚ and directly stating their
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Absolute Vodka: Defending a1.0-Executive Summary V&S group‚ a Swedish company owned by the government created V&S Spirits to produce market and sell Absolut Vodka which is the company’s strongest brand (created in 1979). To maximise the brand’s market share and strengthen its competitive position‚ the company established a jointed venture called Future Brands LLC to distribute its products more effectively strictly in the USA‚ which is Absolut’s strongest market. Although the brand is the second
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5 Weaknesses 5 Opportunities 5 Threats 5 4. Competition 6 Ad Comparison: Smirnoff vs. Absolut 7 Smirnoff Vodka 8 Popularity 9 5. Market Research 10 Target Market 10 Focus Group and Blind Taste testing 13 6. Marketing Strategies 15 Table of Figures 16 1. Mission Statement It was very difficult to find an actual mission statement for Smirnoff Vodka but we did find a mission statement for Smirnoff Vodka’s company owner Diageo. Diageo is the world’s leading premium drinks business
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[pic] REPORT ON STUDY OF ON PREMISE TRADE AND CONSUMER BEHAVIOUR WITH FOCUS ON FUEL VODKA PREPARED BY: VARUN NAYYAR ROLL NO. - 100 JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL Acknowledgement Completion of project and writing of the report is a satisfying and the pleasant part of the opportunity for those who contributed towards it. While doing my project I was guided in a way that not only showed me the right direction but also made me grow more rational in my thinking and approach
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Simple Distillation: A Test on the Amount of Ethanol Present in Vodka By: Morales‚ Michah A. Ogsimer‚ Juk Rances F. Pacia‚ Carissa Jenelle Y. Panganiban‚ Aean Genesis R. Rabang‚ Maika I. 2B-Medical Technology‚ Faculty of Pharmacy‚ University of Santo Tomas ABSTRACT Distillation is a technique in separating two liquid components. There are two types of distillation used in this experiment known as the simple and fractional distillation. The objective of this experiment was to be able to determine
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“Absolut Marketing” Erika Lin Chow Management 345-01 Term Paper Catholic University of America Fall 2013 Presented is a marketing case study of Vin & Sprit ’s product‚ Absolut vodka. Decades ago‚ it was their goal to succeed in the U.S market‚ as a sort of gateway into global marketing. Outlined below is a demonstration of their marketing strategy. Detailed are the challenges they faced‚ and the marketing and advertising strategies used to overcome them. Their
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