Page 1 of 18 Abstract: The Absolut Vodka advertising campaign has been running non-stop since 1981. It’s been over 20 years‚ which in advertising‚ is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising. It is rarely that one comes across ads which cut on the copy to focus on the visual appeal. Absolut Vodka is one such campaign. The star of the ads is always the beautiful‚ artful‚ chameleon-like bottle from Sweden. It’s brilliant
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SMIRNOFF NIGHTLIFE EXCHANGE MEDIA CAMPAIGN CHAU Hong Duc Table of content I. Analysis 1. Overview 2. Significant figures 3. Why is it successful? II. Recommendation III. References I. Analysis 1. Overview Smirnoff Night Life Exchange project is an annual promotion campaign integrates series of nightlife parties‚ leading to the biggest party in the November each year‚ along with global dancing competition judged by Madonna. Initiated by Smirnoff – the 1st worldwide
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Introduction Absolut Vodka is a French-owned brand of vodka‚ produced near Åhus‚ Skåne‚ in southern Sweden. Since March 2008‚ the company has been owned by the French firm Pernod Ricard‚ having been sold by V&S Group‚ which is owned by the Swedish government. Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff‚ and is sold in 126 countries. Absolut’s beautiful “Anthem” commercial was the result of a collaborative effort by a group of artists‚ who created
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reputation of V&S from 20th ranking to 2nd of the world’s vodka brand and leading premium vodka manufacturer of the world. By acquiring business‚ PR could expand their vodka business to world easily (especially US market) for the reason that it had a well-established brand name and consumers were familiar with such brand name. Further‚ financial objective was another motive for such acquisition since it offered PR a viable option to broaden their vodka portfolio to Ready To Drink (RTD) and Flavoured Alcoholic
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History of Absolut Vodka Absolut Norfolk Vodka has been a very popular spirit since 1979. It is the fourth largest international premium spirit in the world. It’s was made in a small village called Ahus in Southern Sweden. From 1979 to 2010 they have branch out over fifteen different brands and flavor all over the world. Absolut Vodka uses a unique process called continuous distillation it was introduced in the nineteenth century by a man named Olsson Smith known as “The Vodka King”. His mind
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Brand Management and Communication Professor Sandor Czellar May 2010 ABSOLUT VODKA - BRAND ANALYSIS TEAM 8 Julien Bruderer David Fleury Matteo Giabbani Fabrizio Padula Jonathan Queloz Brand Management and Communication Absolut Vodka – Brand Analysis TABLE OF CONTENTS INTRODUCTION ............................................................................................................................ 3 1. FIRM PRESENTATION ....................................................
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ABSOLUT FACTS • ABSOLUT VODKA‚ introduced in the US in 1979‚ is the fourth largest international premium spirit in the world and is available in more than 150 markets. ABSOLUT VODKA is the number two brand of premium vodka worldwide. (Source: Impact International) • Since its launch in 1979‚ ABSOLUT VODKA has achieved significant worldwide sales growth‚ from 10‚000 nine-liter cases (90‚000 liters) to 11.0 million nine-liter cases in 2010 (99.0 millions of liters).Every bottle of ABSOLUTVODKA
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SKYY Vodka Advertising Women have become increasingly objectified in advertisements over the years. Alcohol advertisements especially objectify women by seeing them simply as objects. After analyzing four Skyy Vodka advertisements‚ I realized that they all dehumanize and objectify women. The discrimination of women is clearly shown in their advertisements by being sexualized objects. Women’s bodies are fragmented into parts‚ instead of being represented as human beings. It also shows how men
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VODKA MAKING PROCESS AND DISTILLING PROCESS Vodka is defined in the United States Standards of Identity as “neutral spirits so distilled‚ or so treated after distillation with charcoal or other materials‚ as to be without distinctive character‚ aroma‚ taste‚ or color.” As Vodka is a neutral spirit‚ it means that it can be obtained by the distillation of any product with fermentable carbohydrates on it‚ like grains (rye‚ corn or wheat) or products like potatoes‚ beets or sugar beets; even grapes
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consume something to make people believe that they are better than others are; in this case‚ the power that women show in ads seems to be stronger than men. In the two advertisement images I chose‚ the advertising company that in this case is Skyy Vodka and Campari make assumptions of the kind of power a women is allowed to have in our society‚ especially over men. The manipulation of the light
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