Page 1 of 2 ASSIGNMENT MEMORANDUM SUBJECT ASSIGNMENT : PRACTICE OF MARKETING (M2) MARKETING 2 (MAR202) : 1ST SEMESTER 2012 References are to the prescribed textbook: Du Plessis‚ J.P.‚ Jooste‚ C.J.‚ and Strydom‚ W.J.‚ 2009. Applied Strategic Marketing. 3rd ed. Cape Town: Heinemann. QUESTION 1 SECTION 1 [90] [10] This question reflects on the analysis of the macro environment (Du Plessis et al.‚ 2009‚ Chapter 2). The students have to identify four trends in the macro and/or market environment
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(given) • k = .06 + .84 (.06) = .1104 ≈ 11% What if the launch aid is “free?” • Cost of capital = $9.4 billion @ 11% $3.6 billion @ 0% $13.0 billion @ 8% 2 Initial investment R&D 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 ($1100) (2200) (2200) (2200) (1320) (880) (660) (440) Tax shield $418 846 846 846 502 334 251 167 CAPX Tax shield $0 10 23 36 38 38 38 38 38 38 38 29 15 2 Working Capital Total ($628) (1755) (1991) (1978) (1030) (558) (371) (235) 38 38 38
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My Semester Coming into English 101 freshman year was something that I was very much afraid of. In high school English class never served as my strong point and I found myself constantly frustrated and confused as to why I never got the grade I felt I deserved. I would write essays to get it over with‚ using other people’s thoughts and ideas to support my seemingly less important thoughts and ideas about the subject. I never felt truly connected with any piece that I was asked to write and it showed
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Sample Statement of Purpose: MBA The term “globalism” has become overused‚ and often misused. In fact‚ we might say that it has actually been devalued to the level of the everyday language of buzzword-brandishing marketing pundits. Such freewheeling usage has perhaps prompted many a CEO (or future CEO) to launch into a global plan or strategy without proper consideration of the demands and dynamics of the international marketplace. Many would-be globetrotters neglect the acquisition of language skills
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CONTENTS Chapter 1 ❖ Executive Summary ❖ Introduction ❖ Automobile Industry ❖ Tata motors Chapter 2 ❖ Bijjaragi History and concerns ❖ Organization Profile ❖ Benefits of employee & customer ❖ 7 P’s
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NOTE 1: A candidate with a MBA in Operation Management would be able to look after a factory or other operations of the factory in a better manner as compared to others due to their competency and knowledge regarding handling the operations of an organization.Depending on the type of organization‚ one might be responsible for a few activities / regions in the initial stages and consequently growing up to handling broader areas. This career involves handling a few plants/ vendors initially
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consideration my foundation and my interests‚ graduate business school is the next logical step for me. At this point‚ I consider MBA as a critical component of my professional education since I need to gain a broader understanding of business and enhance my analytical skills as well as managerial skills in order to be successful in corporate world. As I understand‚ the MBA program will hone my managerial skills and help me develop an aptitude for conducting international business. Hence this program
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Why The MBA Having researched many a Global EMBA programmes‚ l am convinced that this MBA is the right fit for me not just as a hub to make possible the personal growth l require to become a 21st century world-class business leader and entrepreneur but as an environment where women are recognised as the business leaders of the future‚ congregate with a network of women entrepreneurs that empower and collaborate with each other. 1. New Skills The new skills acquired on the MBA programme
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Case – Maria Sharapova: Marketing a Champion Executive Summary Maria Sharapova became a Wimbledon champion at the age of 17. In addition to being a great personal milestone‚ this championship was also an important phase of tennis career for Sharapova and IMG from a marketing perspective. Her skills and personality‚ attractive looks‚ and unique personal story combined into a powerful brand. Her agent‚ Max Eisenbud‚ was responsible for handling and growing the brand. Eisenbud pondered how
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