Pillsbury cookie challenge — Presentation Transcript 1. • By the end of this presentation you will be convinced that Pillsbury can increase its household penetration by re-engaging with existing users‚ by adapting to new consumer demands‚ and by altering the perception of the product in the minds of consumers. 2. • Background• Challenges in the Canadian Market• The Pillsbury Sub-Culture• Study Results• Strengths and Opportunities• New Market Segmentation• Recommendations• Implementation Timeline•
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CASE ANALYSIS “PILLSBURY COOKIE CHALLENGEG” Synopsis of the Case: GMCC is a company that sells refrigerated baked goods and their success in USA compelled them to try their luck in Canadian Market‚ but their venture in Canada was not successful at all due to socio-economic and cultural differences thus creating a void in the marketing strategy of the company. Background of Company: * GMCC is the second largest General Mills International Divisions * GMCC is a leader in Canadian Packaged
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Brown v Board Of Education is the foundation of the fight for civil rights because it overturned the idea of separate but equal that had been used to justify racism. The equal but separate idea was a result of Plessey v Ferguson that established that separate but equal does not violate the constitution. The Louisiana Separate Car Act required separate rail cars for blacks and whites. It required rail companies to provide separate but equal accommodation for black and white passengers. Plessey who
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Case Title: Regina v. G and another (Appellants) (On Appeal form the Court of Appeal (Criminal Division)) Citation: [2003] UKHL 50 Procedural History (PH): The appellants were charged on 22nd August 2000; without lawful excuse damaged by fire; commercial premises and being reckless as to whether such property would be damaged. The appellants stood trial before Judge Maher in March 2001. The appellants’ case at trial was that they expected the fire to extinguish itself on the concrete
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Elk Grove Unified School District et al. v. Newdow et al. 542 U.S. 1 (2004) Facts: In 1954‚ Congress amended Title 36 of the United States Code by adding “under God” to the Pledge of Allegiance. California Education Code section 52720 requires appropriate patriotic exercises to be practiced in every public elementary school every day. Elk Grove Unified School District’s policy required the recitation of the Pledge of Allegiance every day pursuant to section 52720 of the California Education Code
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United States v. Jones‚ United States Supreme Court (2012) 132 S. Ct. 945 Facts of the Case Respondent Jones was a subject of a Government investigation in part of a much larger drug trafficking conspiracy. As part of the investigation‚ FBI agents had obtained a court order to place a GPS tracking device on a vehicle driven by Jones – a Jeep registered to Jone’s wife. The court order was issued in the District of Columbia and was set to expire 10 days after it was signed by the judge. On Day
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Name of Case in Proper Legal Citation Format Jones v. Star Credit Corp 59 Misc.2d 189 (1969) Who is/are the plaintiff(s) (i.e. consumer‚ company‚ employee‚ government) and what type of legal relief is/are the plaintiff(s) seeking? Plaintiffs who are welfare recipients agreed to purchase a freezer for $900‚ and purchase price came out to be $1234.80 with all the other added taxes. So far the plaintiffs have paid $619.88‚ however the freezer is only worth about $300. What legal question
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The People of the State of New York V. Donald L. McCray Nature of the Case: Appeal upon a verdict convicting defendant of the crimes of assault on a police officer and criminal use of a firearm in the 2nd degree. Concise Rule of Law: Mental Hygiene Law § 9.41 which permits persons who appear to be mentally ill and acting in a manner that threatens safety of self or others to be taken into custody. The Penal Law § 120.08 imposes strict liability with respect to the serious injury aspect
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Hudson v. Michigan‚ 547 U.S. 586 (2006) Facts- Detroit police obtained a warrant authorizing a search for drugs and firearms at the home of Booker Hudson. When police arrived to execute the warrant‚ they announced their presence but waited “three to five seconds” before turning the knob of the unlocked front door and entering Hudson’s home. Police discovered large quantities of drugs‚ including cocaine rocks in Hudson’s pocket and a loaded gun placed in between the cushion and armrest of a chair
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Holmes v. South Carolina United States Supreme Court 547 U.S. 319 (2006) : Facts: Holmes was charged with first degree murder‚ first degree burglary and robbery in connection with an incident involving an 86 year old woman‚ Mary Stewart. Holmes was also charged for the rape and murder of Stewart. At the trial court‚ Holmes was convicted by the South Carolina Supreme Court. The United States Supreme Court denied certiorari. The petitioner had appealed and the court granted a new trail. During
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