RURAL MARKETING ASSIGNMENT (PGDM-Batch 1) Sargam detergent bar -By Anish Surve Concept: To understand and analyze the marketing strategy of a domestic product sold in rural areas and also to understand rural markets. Demographics: Padgha is a village in the state of Maharashtra‚ about 13kms from Kalyan station. It is located on the Mumbai Agra
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The snack-food trap When it comes to fatty foods such as chips or cookies‚ most people have a tendency to choose those foods because of their addiction to them. Foods high in fat or high in calorie have a drug like affect to those addicted to eating them. In addition‚ obesity has become a great deal because of all the consumption of these fatty foods. It not only affects a person’s health but has also affected their brain chemistry. In her article‚ The snack-food trap‚ Laura Beil discussed about
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"Crossing the Bar" by Alfred‚ Lord Tennyson is a poem that expresses a sailor’s death. The poem starts with the sailor getting to know that he is going to die very soon by hearing a call from the symbols "sunset and evening star" and "twilight and evening bell" both which represent the onset of the night. The sailor‚ in the entire poem is actually asking his family and friends not to be heartbroken or to cry when he dies. The phrase "moaning of the bar" refers to the sad sound made by the wind and
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objective quantifiable characteristics. In the case‚ energy bar business is divided by age‚ gender‚ calories need‚ preference and so on. Usage segmentation means identifying market segments according to the way(s) in which the product or service is to be used. In the case‚ the motivation changed from providing a convenient energy boost for athletes to generalizing better “performance” during the day. Key customer motivations and unmet needs Energy Bar was positioned as athletic energy food‚ which was distributed
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Term Paper December 5‚ 2012 Manet and The Bar Edouard Manet’s painting A Bar at the Folies-Bergere‚ was completed in 1882 and is considered his last great painting. He displayed it at the Paris Salon just one year before his passing. This painting as vexed art historians throughout the years for its complex visual subject matter and leaves Manets true interpretation of his painting in the air for discussion. Although there are many interpretations‚ A Bar at the Folies-Bergere is an avant-garde; viewer
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The bar chart describes the changes of birth rate in five countries in 1970 and 2000. Summarize the information by selecting and reporting the main features‚ and make comparisons where relevant. The bar chart shows the changes in birth rate in five different countries in two separate years. According to the chart ‚ only Somalia saw an increase in the birth rate between the two years. (c) There was a slight rise in the birth rate of Somalia from 3.2% to 3.7 % in 2000‚ by which time the country
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insatisfecho‚ aquel que busca un bar diferenciado y que al mismo tiempo lo coloque en contacto con otra cultura la que normalmente no se accede con facilidad. Así nació " Mr. Ice"‚ un bar- nevería. "Mr. Ice" posee dos propuestas diferentes‚ destinadas a públicos distintos‚ pero siempre atendiendo a sus necesidades con una actitud de servicio única y de calidad. Por esta razón decidimos que nuestro bar- nevería sea en el horario de la tarde‚ pasando luego a ser un bar que ofrece la posibilidad de distenderse
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The Impact of Smoking Bans on the Hospitality Industry: New Evidence from Stock Market Returns Abstract The vast majority of over 150 studies conclude that smoking bans do not have adverse effects on the revenues‚ profits‚ or employment of hospitality industry firms. However‚ several important criticisms have recently been raised which call into question many of the prior results. I examine the market value impact of a proposed smoking ban using a sample and methodology not subject to the
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BAR DIAGRAMS Bar diagrams are one of easiest and the most commonly used devices of presenting most of the business and economic data. These are satisfactory for categorical data or series. They consist a group of equidistant rectangles‚ one of each group or category of the data in which the values or the magnitudes are represented by the length or height of the rectangles‚ the width of the rectangles being arbitrary and immaterial. These diagrams are called one-dimensional because in such diagrams
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was given an opportunity to work during the summer at a small corner store in Downtown Nashville. On the hot summer days and nights‚ people would stop by for a cold drink‚ a quick snack‚ or a random item of convenience. Whether they ordered a hot dog‚ lighter‚ aspirin or a pack of cigarettes; my responsibility at the “Snack Shack” was to provide quick and friendly service. It only paid minimum wage‚ but I quickly learned that a great attitude and smile resulted in plenty of extra tips. While I really
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