Executive‚ food division ) Mr . Sameer ( Area manager ) ITC CORP. LTD. (Company Guide) & Mr. Satya Prasad IBS‚ HYDERABAD (Faculty Guide) ITC Corp. Ltd.‚ Guragaon Date of Submission – 03 May‚ 2013 2 Table of contents Heading no. Topic Title page Cover page Table of contents 1.0 2.0 2.1 2.1.1 2.1.2 2.1.3 2.1.4 2.1.5 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 3.1 3.2 4.0 4.1 4.1.1 4.1.2 4.1.3 4.1.4 5.0 5.1 6.0 6.1 6.2 6.3 6.4 7.0 8.0 ABSTRACT INTRODUCTION Industry analysis Indian Food Processing Industry
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among the top 10 salty snacks in the United States.” 2. The Lay Company In 1932‚ Herman W. Lay started his potato chip business in Nashville. His job is to sell and make deliveries for the Barrett Food Products Company by his Model A Ford touring car.Later that year‚ he took over Barrett’s small Nashville warehouse as a distributor role. The job included only commisision on sales ‚ not a salary. As his territory expanded‚ his profits arise. He bought the Barrett Food Company’s
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York-based diversified consumer goods and services firm. Frito-Lay is a nationally recognized leader in the manufacture and marketing of snack foods. The company’s leaders in the snack industry include potato chips‚ tortilla chips‚ cheese puffs and pretzels. Frito-Lay not only had net sales in 1985 of three billion but also captured about thirty three percent of the snack foods sold in the United States. When Frito-Lay first got into the dip industry they introduced two dips‚ the Jalapeno Bean Dip and Enchilada
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is the world’s leading producer of cereal and a leading producer of convenience foods‚ including cookies‚ cereal bars‚ and fruit-flavored snacks‚ with leading brand such as Pop-Tarts® and Nutri-Grain®. My assessment of Kellogg’s Special K is that they are doing well at managing the product line‚ particularly in the area of advertisement‚ which has lead to the brand become a household name in the category of healthy snack bars. Despite this still improvement that could be made. Product Life Cycle (PLC):
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Case Analysis on Pepsi’s Entry to India Pepsi’s Entry into India: A Lesson in Globalization SUMMARY: The case discusses the strategies adopted by the soft drinks and snack foods major PepsiCo to enter India in the late 1980s. To enter the highly regulated Indian economy‚ the company had to struggle hard to ’sell’ itself to the Indian government. PepsiCo promised to work towards uplifting the rural economy of the terrorism affected north Indian state of Punjab by getting involved in agricultural
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fruit snacks in packets at the reasonable prices and obtain sufficient value from them. Now people enjoy their life with potato chips‚ popcorns‚ chocolates‚ etc. but we will provide them a concept of “Fruit Chips” which will be good for their health. Our initial product will be “Banana Crazee- a Taste of Nature” (banana chips) in the market to get an overall response of people towards Fruit Snacks. Our product “Banana Crazee”‚ a modified form of banana chips in the market of snacks industry
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MARKETING PROJECT Prof. Kiran Sharma INSTANT SNACKS INSTANT SNACKS By- Anuraag Boob Richa Garg Sohail Jain Priyal Shah Saurabh Sharma Ruchi Vyas INDIAN SNACKS INDUSTRY Snacks are a part of Consumer Convenience/ Packaged Foods segment. Snack is described as a Small quantity of food eaten between meals or in place of a meal. Snack food generally comprises bakery products‚ ready-to-eat
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Forces of Competitive Position 17 VII. SWOT Analysis 20 VIII. Key Success Factors 28 IX. Competitor Analysis 30 X. Target Market 41 XI. Competitive Strategy 45 XII. Value Creation 54 XIII. Growth Potential 58 XIV. Vision‚ Mission and Values 60 XV. Objectives 62 XVI. Strategies 64 XVII. Marketing Plan 66 XVIII. Operations Plan 100 XIX. Financial Plan 124 XX. Key Milestones 133 XXI. Key Results Area 134 I. Executive Summary Almighty Foods Corporation was established in 2007 with
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This industry analysis will aid in researching the industry which is the Snack Food industry. We can also determine how the company will compete in the industry. 2.2 Industry Trends The progressively improved Philippine economy towards 2012 and 2013 was seen to benefit sweet and savoury snacks. Also‚ the higher purchasing power translated into greater purchasing ability even for more expensive sweet and savoury snacks‚ allowing greater room for numerous product launches. In the present years
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trends in snacks industry and the various flavors of Lay’s‚ a new range of savory snacks launched by Pepsi Co. in Pakistan. Our aim is to analyze the success‚ marketability and future prospective of lay ’s in Pakistan. Now a day ’s snacks are part of our daily life. Snacks can be defined as a small quantity of food eaten between meals or in place of meals. It ’s not necessary that it only include chip‚ it may include cake‚ nimko‚ bakery‚ ready-to-eat items and other light processed foods. Snacks are mostly
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