1. Title “How can a budget airline survive in Hong Kong” 2. Aims To find out the success factors and forecast the future of budget airline in aviation industry‚ apply those factors to analyze the operation strategy of a budget airline which would like to survive in Hong Kong market. 3. Background. In the recent years‚ budget airline becomes more and more popular. Many people choose low-cost airline to save the cost in transportation so they can spend more on the activities. Ryanair‚ the largest
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Research proposal Theme park tourism in Hong Kong ’Evaluate the development‚ expectation and prospective of locals and tourists‚ and the effectiveness of theme park tourism in Hong Kong ’ Content Abstract..............................................................................p. 2 Introduction..........................................................................p.2-4 Background..........................................................................p.4-5 Literature Review......
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OASIS HONG KONG AIRLINES LIMITED – WHAT WENT WRONG AND WHAT SHOULD HAVE DONE TO SAVE IT FROM BANKCRUPTCY Table of Content 1. 2. 3. 4. 5. 6. Company Background Liquidation Timeline Causes of Failure Impacts of Oasis’s Case What Should Have Done to Save Oasis from Bankruptcy Conclusion Company Background Oasis Hong Kong Airlines Limited • Long-haul budget airline • Hub at Hong Kong International Airport • Founder Mr. Raymond Lee Ms. Priscilla Lee • Started operation – Oct 26‚ 2006 Company
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Financial goal 7 Core competency and sustainable competitive advantage 7 4. Situation Analysis 9 Microenvironment 9 ? Competitors 9 ? Customers 10 Macro environment 11 ? Political 11 ? Demographic 11 ? Natural 12 ? Cultural 12 ? Social 13 ? Economic 14 SWOT analysis: 15 5. Product Market Focus 17 Marketing and product objectives 18 Target markets 20
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CENTRAL POLICY UNIT THE GOVERNMENT OF THE HONG KONG SPECIAL ADMINISTRATIVE REGION THE PATTERN OF URBAN LIFE IN HONG KONG: A DISTRICT LEVEL COMMUNITY STUDY OF SHAM SHUI PO THE CHINESE UNIVERSITY OF HONG KONG FEBRUARY 2012 i Executive Summary 1. Introduction This research was commissioned by the Central Policy Unit of the HKSAR Government in response to the growing public concern over the socio-economic problems and urban decay in Sham Shui Po (hereafter as SSP). Studies
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Air Pollution Observation between Hong Kong and Chongqing Part 1 General Picture of Hong Kong and Chongqing and Meaning of Comparing A whole host of similarities between Hong Kong and Chongqing make this thesis’s aiming to exploit air pollution and approaches governments take more pragmatic and meaningful. Among the aforementioned similarities‚ the geographical ones could be treated as lurking causes of air pollution and other relative issues. Hence‚ this part is intended to showcase a general
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exports from Hong Kong‚ and hence its status as an IFC. JEL Classification Numbers: F21; G15; G28 Keywords: International financial centre; financial services exports; financial sector FDI Author ’s E-Mail Address: lcheung@hkma.gov.hk; vyeung@hkma.gov.hk 1 The authors are grateful to Hans Genberg and Dong He for their valuable suggestions and comments. The views and analysis expressed in this paper are those of the authors‚ and do not necessarily represent the views of the Hong Kong Monetary Authority
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A Case Study of Hong Kong Disneyland A look into The Walt Disney Company and the trials and tribulations of opening Hong Kong Disneyland Prepared and researched by: Amy Essenstein Brenda Carter Bill Sherman Hong Kong Disney Case Study Situational Analysis of The Walt Disney Company: Bill The Walt Disney Company has come along way from its beginnings as Disney Brothers Movie Studio making Alice comedies and cartoons starring a little mouse named Steamboat Willie. Today
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Government should consider abolish the linked exchange rate system or pegged Hong Kong dollars with China Yuen (RMB) rather than the U.S dollars. The main reason is for this is it will help the future development of Hong Kong economy. Exchange rate is how much a currency worth in terms of other currency. If currency is free floating‚ which allows the exchange rate vary against other currencies determined by the market forces of supply and demand. Some countries may use fixed/pegged exchange rate
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rnrmarketresearch.com/luxury-goods-in-hong-kong-china-market-report.html Luxury goods experienced a slowdown in current value growth for 2012 against 2011‚ largely attributed by the unstable economic conditions brought about by the 2011 Euro crisis as well as the slowing down of the Chinese economy. While consumers’ sentiments were still relatively strong‚ spending continued to tilt towards a more cautious end. Depreciation of Euros also saw more consumers heading to Hong Kong for holidays and in turn purchasing
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