Walt Disney Company. However‚ in evaluating the past 4 years of attendance and operating figures of their newest park – Hong Kong Disneyland‚ it goes to show that the park performance is far from ideal. Why does the Disney magic not work in the hub of Asia – Hong Kong? This paper will answer that question‚ and after consolidating the lessons learnt from Tokyo‚ Paris and Hong Kong Disneyland‚ we will recommend the items Disney should consider before investing in a theme park in mainland China. Following
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The Decolonization of Hong Kong -Under Deng Xiaoping’s Leadership In the July of the year 1997 ‚ Hong Kong has officially been reunified to People Republic China from Great Britain’s colonization. Despite the problems around Independence of Hong Kong in recent days ‚ the requisition of Hong Kong from British power was a rhetorical event in the Hong Kong’s history. During the twenty centuries and under leadership of Deng Xiaoping ‚ China had successfully transformed themselves from a weak and
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provide an overview is Hong Kong. Hong Kong is one of the two special administrative regions of the People ’s Republic of China; the other is Macau. Hong Kong is situated on the southeast coast of China at the mouth of the Pearl River facing the South China Sea. Covering an area of 1‚104 square kilometers (425 square miles)‚ the territory is made up of Hong Kong Island‚ the Kowloon Peninsula and the New Territories. At the core is Victoria Harbour‚ which separates Hong Kong Island from Kowloon and
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Hong Kong Cinema The Chinese art form I ’ve chosen to write about is film‚ with an emphasis on Hong Kong Cinema. I enjoy movies‚ in particular action films. Hong Kong Cinema has produced some of the best action films I have ever seen. I will discuss three Hong Kong Action genres‚ Martial Arts films‚ the Kung Fu Comedies and the Triad films. My first experience with Hong Kong Cinema came in the 1970s with Martial Arts films. Martial arts‚ emphasizes self-strengthening‚ therapeutic exercise
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Title Author(s) Health implications of Hong Kong abortion laws Wong‚ Stephanie Lynne Citation Issue Date URL Rights 2013 http://hdl.handle.net/10722/193849 The author retains all proprietary rights‚ (such as patent rights) and the right to use in future works. Health Implications of Hong Kong Abortion Laws Written by Stephanie Lynne Wong For the Degree of Master of Public Health at the University of Hong Kong in August 2013 Abstract: Abortion is a difficult
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to study and evaluate the implementation of customer relationship management strategy in Hong Kong Disneyland. Hong Kong Disneyland is a famous international company over the world. It vision is to provide the quality service on the ceremony to customers and to provide them special unique experiences. We have conducted an interview with a supervisor of customer relationship management department of Hong Kong Disneyland concerning their special customer management strategy. For example‚ how it provides
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first year‚ Disneyland in Hong Kong were 400‚000 short of its target of 5.6 million projected visitors Estimated attendance: 2008: 7.1 million Actual attendance: 8.2 million In order to attract more visitors‚ the park has announced to add four new attractions‚ apart from the already-announced it’s a Small World‚ in 2008. 2.) Did Disney realize the projected income from the J.V.? Hong Kong Disneyland Resort is owned by a joint venture company‚ Hong Kong International Theme Parks Limited
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As Disney tried to expand their empire further into Asia‚ they were not at all as successful as they had originally expected. With the success of Tokyo Disney Resort producers of Hong Kong Disney were projecting the same experiences to happen in Hong Kong. By using the failures found in Disneyland Resort Paris they knew what not to do in order to achieve greater worth of the Disney name abroad. Though Tokyo and Paris are completely different cultures‚ the adaptation of each culture was done in
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The IKEA store in Hong Kong is one of the franchise stores in the Asia Pacific region‚ having started business in 1975. Since then‚ IKEA has become the leader in the home furnishing industry. Source : The information in this case is extracted and adapted from the website of IKEA Hong Kong. Tasks Browse the website of IKEA Hong Kong (http://www.ikea.com/hk) and even conduct site-visit on one of its local branches to evaluate the Marketing Strategy of the firm in Hong Kong. Do not just copy
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Hong Kong Disneyland had mechanisms in place to adapt to local Hong Kong culture‚ yet these means appeared to be partially ineffective. Why? Despite hard efforts of management‚ during 1 year there were some difficulties Chinese Disneyland faced to. One of the biggest problems was the Lunar New Year Holiday. It took place when administration of park didn’t take into account some particularities of Chinese people consumption habits. This fiasco led to many complaints‚ ticket returns and‚ importantly
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