will be providing a detailed analysis of the existing Budget Hotel market‚ and how to improve the competiveness of the Travelodge UK‚ the second largest Budget Hotel chain in the United Kingdom‚ Second Premier Inn. This report will contain the following‚ a profile of the organisation’s current target market‚ which will include demographic‚ psychographic‚ geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most
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Samsung Unveils Galaxy Gear Smartwatch BERLIN‚ Sept. 4 — Samsung Electronics unveiled on Wednesday its highly anticipated digital wristwatch that can snap photos‚ track workouts and use an array of apps — gadgetry that the company hopes will catapult it into a market of smart portable devices that leave cellphones in users’ pockets. Named the Samsung Galaxy Gear‚ the so-called smartwatch will join Google Glass as the latest example of wearable technology. The watch is synced to a cellphone
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cost-volume-profit [CVP] analysis whereby we will examine where the Company stands now and where the Company intends to be. CVP analysis is extension of break-even analysis – a situation where a business earns no income and incurs no loss. From the analysis we shall then deduce results and make recommendations. Theoretical Background In order to carry out a CVP analysis‚ we need to have an understanding of its mechanism. As noted before‚ CVP analysis is based on break-even analysis. Break-even analysis deals
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Physical Fitness Walter Chen1*‚ Mei-Hwei Chang2 1 Department of Pediatrics‚ China Medical University Beigang Hospital‚ Yulin and China Medical University College of Medicine‚ Taichung‚ Taiwan 2 Department of Pediatrics‚ National Taiwan University Hospital and National Taiwan University College of Medicine‚ Taipei‚ Taiwan 1. Growth Charts Received: Jul 19‚ 2009 Revised: Aug 12‚ 2009 Accepted: Aug 17‚ 2009 KEY WORDS: body mass index; growth charts; health-related physical fitness; Taiwanese
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PESTEL Analysis Political The government reduced drinks driving and binge drinking have resulted in a decline in beer consumption. Also‚ the introduction of the ’No Smoking in public buildings’ law would have an impact on people drinking in pubs. Economical Whilst sales volume have fallen‚ sale value has increased. This is due to premium products such as fruit beers. Large supermarkets are offering cut price deals to entice customers into their shops. There has been a high rise in packaging
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Coffee Wars Analysis By Allie Goulet and Tina Guo 10/23/12 "I pledge my honor that I have neither received nor provided any unauthorized assistance during the completion of this work" In order to properly declare a winner of the Coffee Wars‚ we believed it to be essential to first analyze all three brands using various Brand Management tools. View pages 1-9 for our initial analysis. Background Information | Dunkin’ Donuts | Starbucks | McCafé | Founded | 1950 in MA | 1971 in
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Advertising Analysis In the recent years‚ shaping body seems to be increasingly popular to people who are busy working or studying and have no time to go to the gym. Due to the fast pace of life‚ obesity tends to be an alarming problem. According to the research carried out by Ogden et al. in 2006‚ there are more than 60% adults in America were considered overweight or obese (cited in Neighbors & Sobal‚ 2007). Therefore keeping fit is being more and more concerned‚ advertisements about fitness centres
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| Marketing | | GROUP NO.11 | [DOVE] | CONSUMER BEHAVIOR PATTERN | Non-durable goods: Non-durable goods may be defined either as goods that are immediately consumed in one use or ones that have a lifespan of less than 3 years. Examples of nondurable goods include fast moving consumer goods such as cosmetics and cleaning products‚ food‚ fuel‚ beer‚ cigarettes‚ medication‚ office supplies‚ packaging and containers‚ paper and paper products‚ personal products‚ rubber‚ plastics‚ textiles
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Snap chat Brief introduction Snapchat is a mobile app that permits users to send and receive "self-destructing" photos and videos. Photos and videos taken with the app are called Snaps. Snapchat uses the device ’s camera to capture Snaps and Wi-Fi or internet technology to send them. The app allows the sender to draw or insert text on the Snap and determine that for how many seconds (1-10) the recipient can view the snap before the file disappears from the recipient ’s device. Messages can only
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PESTEL ANALYSIS OF EUROPEAN BREWING INDUSTRY Political * Government organising public events in order to make public aware about the effects of alcohol consumption on the health. * Government is imposing restrictions on consumption of beer and alcohol products. * If anyone is influenced by alcohol in doing crime they are fined with high penalty. This initiative taken by the government was one of the reasons that transformed the buying behaviour of European market. Though would be classified
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