Executive Summary During 1987 – 1993‚ Snapple was one of the successful brands of a variety of non-carbonated beverages that targeted mainly towards the young‚ health conscious consumers. Snapple provided many varieties of flavour to its consumers and placed them in different market segments which were mainly cold channel distributions. With a premium pricing strategy‚ it had price as an indicator of quality and was consistent with its positioning strategy. The success of its marketing strategies
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Snapple Case Study: What were the key decisions that contributed to Snapple’s early success in the period 1972-1986? • First‚ Snapple offered a broad line of beverage products accompanied with 100% Natural that appealed to young‚ health conscious New York professionals in the 1980s. • Second‚ Snapple’s proximity to New York City proved to be beneficial for marketing its products. Exposure to the media and celebrities helped the local company gain national attention. • Third‚ outsourcing the
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self-definition. Key Terms: Flatness‚ surface‚ self-criticism‚ depth‚ medium specificity. For Greenberg‚ the key motivating force within modern art was the pursuit of quality (Art is a matter strictly of experience‚ not of principles‚ and what counts first and last in art is quality) By experience‚ he meant the practical aspect of making art and the artist’s attention to the medium of painting. For Greenberg‚ all successful modern painting acknowledged the surface of the painting‚ i.e. the flatness
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of culture. Clement Greenberg writes in “Avant Guard and Kitsch‚” that the Avant-guard art protects aesthetic standards within the newly developing consumer society. Greenberg argues that Kitsch removes a certain respect (much like the idea of the totem) granted with a work of an irreproducible fine art. He explains that Kitsch is unauthentic and changes according to a mere “style‚” lacking any profound meaning‚ and will not stand the test of time. Furthermore‚ Greenberg explains his belief that
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Avant-Grade Avant-garde means "advance guard" or "vanguard". The adjective form is used in English‚ to refer to people or works that are experimental or innovative‚ particularly with respect to art‚ culture‚ and politics. Avant-garde represents a pushing of the boundaries of what is accepted as the norm or the status quo‚ primarily in the cultural realm. The notion of the existence of the avant-garde is considered by some to be a hallmark of modernism‚ as distinct from postmodernism. Postmodernism
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husband. In this humorous essay she is expressing her and other women’s feelings about how there husbands treating them and the chores that there husbands make them perform. The second writing is a poem called "The faithful wife" by Barbara L. Greenberg. This poem As the matter of fact I would like to have a wife myself if that’s what a women’s duties are to be born to make her husband feel and enjoy life‚ however I am not a male and I disagree 100% with the things that a women should do to give
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Color field painting‚ an abstract style that emerged in the 1950s following Abstract Expressionism‚ is characterized by canvases painted primarily with stripes‚ washes and fields of solid color. The first serious and critically acclaimed art movement to originate in the nation’s capital‚ Washington Color School was central to the larger movement. During the early sixties‚ painting was the term used to describe younger artists whose work were related to second generation abstract expressionism yet
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argue that it is rather a lack of style and this is the essence behind the concept of kitsch. kitsch is cheap‚ useless and tasteless art that is more likely to be hoarded rather than collected. It is stored away‚ hidden never to be used. Clement Greenberg concluded the idea of kitsch “Where there is an avant-garde‚ generally we also find a rear-guard. True enough -- simultaneously with the entrance of the avant-garde‚ a second new cultural phenomenon appeared in the industrial West: that thing to
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Marian Maguire‚ Medium and Materiality Marian Maguire’s framed lithograph on paper‚ Virago (1990)‚ can be found on the fifth floor of the James Hight Library by room 542D. Print dimensions are 720mm x 430mm. The work has been exhibited at the Canterbury Gallery in the 1991 exhibition “Life Cycle in Lithographs” and was purchased for the University of Canterbury by the now defunct Library Art Acquisitions Committee in 1995. Lithography by its very method of production with the flat stone printing
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Snapple Case Study Solution 1. From 1972 to 1993‚ why did Snapple flourish when so many small start-up premium fruit drinks stayed small or disappeared? As described in the case study‚ Snapple flourished throughout 1972 and 1993 due to various reasons. Firstly‚ as the owners of Snapple realized that the popularity of no preservative fruit juices was increasing‚ they ceased the opportunity and decided to make a business out of it. As they were the first ones in this business‚ they got a chance
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